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This Really, Really, Really Bad Ad Wants to 'Go Viral'

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We get all sorts of work sent to us here at Adrants from companies looking to get some viral juice. Our army of ridiculously stacked, pleated-plaid miniskirt-wearing interns cull through thousands of submissions every day in search of something that might interest you or serve as a shining example of what the marketing industry is capable of.

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by Steve Hall    May-14-13    
Topic: Viral



'Beardvertising" The Truest Form of Native Advertising

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If you've been reading Adrants for any length of time, you've been treated to the various forms of "vertising" that have popped up over the years. It all began with ass-vertising back in 2004 and progressed from there to bra-vertising, yawn-vertising, head-vertising, dog-vertising, forehead advertising, blog-vertising, blood-vertising, adverblogging, invertising, advergaming, chip-vertising, thong-vertising, replace-vertising, bus-vertising, police car advertising and adver-wear.

Now, thanks to Cornett-IMS, we have beard-vertising, a truly native form of advertising. Acknowledging the fact that 55 percent of men the world over have facial hair, the marketing firm views this "untapped advertising real estate" as "the next big trend in advertising.

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by Steve Hall    May-14-13    
Topic: Human



Why Agencies Love to Use Idiots in Their Advertising

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BBDO New York has created two new commercial for FedEx to tout the delivery service's new Delivery Manager which allows recipients to specify date, time and place for delivery. To get the idea across, the agency came up with two silly scenarios.

In one, a family decides to take a "staycation" instead of a vacation so it won't miss an important package. In another, a dentist performs work on his front porch to he doesn't miss a package that might have been delivered to his office.

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by Steve Hall    May-14-13    
Topic: Opinion



Terry Crews 'Births' Freakishly Ripped Baby!

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In yet another freakishly wacky Old Spice commercial entitled Baby, Terry Crews can be seen marveling at how Old Spice's new shaving gel is "newer than a fresh pair of socks" ... that talk ... about how Old Spice shaving gel is newer than a new jersey, newer than a new mouse, newer than a new waffle iron, newer than new solar panels ... and newer than ... Terry Crews' son. Say what? Look at that baby! Freaky! And kind of funny.

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by Steve Hall    May-14-13    
Topic: Strange



'It's Not About Big Data, It's About Big Ideas'

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While Big Data is the buzzword du jour and every agency and brand is trying to get a handle on it, there are still those who believe the big idea will always trump the "biggest" data.

Amusement Park's Jimmy Smith who is a Branded Entertainment Juror for the Clios is one such person. Recalling what Lee Clow told him about Steve Jobs, Smith argues one of the biggest and most successful brands in the world never much relied on research to develop its ad campaigns.

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by Steve Hall    May-13-13    
Topic: Opinion



Three Hot Asian Chicks Give Rice Plant An Erection

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Awesome. We haven't seen a blatantly sexualized commercial like this in quite some time. Just what we need to get our spirits up today. And speaking of getting things up, it's kind of a forgone conclusion that when three hot Asian chicks pop up out of a rice field in the middle of nowhere and begin to seductively gyrate their hips and fondle their boobs while wearing red hot pants and tight white tops, something's definitely going to come up.

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by Steve Hall    May-13-13    
Topic: Racy



Windows 8 is Strange, Dr. Pepper Gets 'What the Buck?'

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- Microsoft Windows 8 is beautiful and fast...and really, really strange according to these Asian commercials.

- Ladies, Brayola wants you to snap a pic of your bra for the world's viewing and judging enjoyment.

- It's like an Old Navy ad except for bikes.

- Check out how Mullen Chief Innovation Officer and Boston University's College of Communication Professor Edward Boches had his class create a book in three hours.

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by Steve Hall    May-13-13    
Topic: Video



Andy Milonakis Get Nailed by Finger-Waving Hotties

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Nail care membership service LUXECOAT is out with an Entegrate-created video featuring actor, writer and rapper Andy Milonakis and a bevy of nail-wagging ladies who aim to convince us proper nail care can get you vary far in life.

You don't need a Bentley, you don't need a Jaguar. Because when you're nails look good, there's no need to brag.

Milonakis, who's best known for creating and starring in The Andy Milonakis Show on MTV and MTV2, frolics with the ladies as he waxes eloquently about the importance and power of perfect nails.

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by Steve Hall    May-13-13    
Topic: Video



Condom Bilboard Outrages Kenyan Catholics

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A billboard campaign for US-based Catholics for Choice in Kenya has raised the ire of the Catholic church over its stance on condoms. The billboard reads, "We believe in God. We believe sex is sacred. We believe in caring for each other. We believe in condoms." The ad is signed off with "Good Catholics Use Condoms."

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by Steve Hall    May-13-13    
Topic: Outdoor



Cannes Lions to Live Stream Sessions

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What the? A livestream from Cannes? What's up with that? Isn't the entire point to waste shitloads of money traveling to Cannes, France for a week to bask in the sunshine and drink Rose on the Carlton Terrace (and shitty beer at the Gutter Bar) on the company dime? How the hell are brands and agencies going to waste all this boondoggle money if we don't even have to go?

Well now don't be stupid. Cannes Lions will not be livestreaming the entire thing and even if they did the experience would never come close to actually attending -- which we can say from experience.

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by Steve Hall    May-13-13    
Topic: Industry Events



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