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This Cesar Dog Food Ad is the Best Dog Food Ad You Will Ever See

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Dog food ads. Usually silly stupid things with pets and their owners acting dumb and doing idiotic things. Not this UK-based commercial for Cesar dog food. Perhaps one of the best dog food commercial we have ever (and will ever) see.

Entitled, Love Them Back, the commercial's emotional appeal is fueled by Tom Hodge's Walk Through The Village.

The ad is a testament to the loving bond that can form between animal and human even in the face of devastating loss.

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by Steve Hall    Jun- 6-13    
Topic: Best, Commercials



Would You Ride A Roller Coaster With Your Mouth Open?

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The visuals in this Cedar Point commercials are, well, disturbing. Then again, most people don't normally have a camera in their face when they are riding a roller coaster. Because if they did, they'd look like these freaky people in this amusement park's commercial.

Although we're not quite sure whey you'd want to ride a roller coaster with your mouth open. You never know what will end up in your mouth.

Somehow we think there will be a porn spoof of this shortly. Or, better yet, maybe a dental spoof that touts the fact clean teeth are paramount when riding a roller coaster and getting snapped by the coaster cam.

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by Steve Hall    Jun- 6-13    
Topic: Strange



Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O

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- Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.

- ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

- In a recent survey, IBM found 39% of "leader" companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-"leader" companies do the same.

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by Steve Hall    Jun- 5-13    
Topic: Research



Google Introduces Extension Enabling Brands to Add Images to Search Ads

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Google, today, announce the beta launch of an extension that will allow businesses to add images alongside AdWords search ads. Up until now, Google's search ads have been text only.

Noting that one in sex searches on Google provide results with images, the search giant concludes people want a richer experience and images will do just that. However, the beauty of Google has always been its bare bones simplicity.

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by Steve Hall    Jun- 5-13    
Topic: Online



Booze Brand TuB Gin Takes to VIne For Content Series

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Philadelphia-based Red Tettemer + Partners teamed with filmmaker and "Vine star" (is there such a thing yet?) to create 10 Vines to highlight Tub Gin. The first three Vines, The Concoction, Drinkin's Gin and Shootin' Stuff and TuB Gin Mambo can be seen by following @tubGin on Twitter or below. Though with just 277 followers (278 now that we followed them), not many people are going to see this.

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by Steve Hall    Jun- 5-13    
Topic: Social



Farting Baby Drops A Wet One in Samgsung's 'Swaddle Master' Ad

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My how far phone advertising has come. No longer are dads idiotic imbeciles who can't figure out the internet. Nope. They have progressed to masters of the swaddle. Well, that is with a little help from the Samsung Galaxy S4's Air Gestures and Smart Pause.

Our dad in this 72andSunny-created ad is quite pleased with his swaddle job. That is until junior decides to pump out an epically loud and disgustingly juicy fart.

And if you simply can't get enough farting babies, you simply MUST watch this compendium of Top Ten baby Farts. We guarantee you will not be able to get through it without laughing yourself to tears. Number three will have you on the floor!

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by Steve Hall    Jun- 5-13    
Topic: Commercials



How to Ensure Your Marketing Budget Delivers the ROI Your CEO Expects

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It's no surprise that marketers are now talking about revenue now more than ever before. Marketing is increasingly on the hook to generate (and more importantly, prove) that the programs it puts in place have a direct impact on overall revenue. Often, the budget they are given by executive leadership -- most likely based on last year's numbers -- is the "pole in the ground" around which all their activities revolve.

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by Steve Hall    Jun- 5-13    
Topic: Research



Swiffer Apologizes For Putting Rosie the Riveter Back in the Kitchen

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In reaction to public outcry over Swiffer's use of iconic feminist image Rosie the Riveter, who, in a 1943 Westinghouse Electric ad campaign, urged women to get out of the kitchen and work during World War II, the brand has issued an apology and promised to remove the image from its website.

The image appeared on the brand's Swiffer website and in ads promoting Swiffer's steam cleaner.

Of the brand's seemingly incomprehensible reasoning behind using the image, Boing Boin Publisher Jason Weisberger said, "I love the clear tribute to an important historical image done in such a way as to piss on its legacy."

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by Steve Hall    Jun- 5-13    
Topic: Brands



Domino's Delivers Pizza With Drone

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The impracticalities of this particular approach to delivering pizza are countless but as a publicity stunt, this is one of the better ones. Domino's in the UK, working with T and Biscuits and helicam company AeroSight, created the DomiCopter, an 8-blade drone design to deliver pizza aerially.

In a video posted Monday, we see a couple of pizzas being flown a great distance to a home at which a person takes delivery. As one YouTube commenter points out, impracticalities are many not the least of which includes the fact you can't get near these things to take delivery unless you want to risk serious injury.

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by Steve Hall    Jun- 5-13    
Topic: Guerilla



Chevy Reduces Women to Color-Obsessed Shopoholics

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Because, after all, we know fashion conscious women always choose their vehicle for its color and not its performance. And they obviously don't know how to drive right either. And all they like to do all day long is shop. And eat chocolate. But if we are being shallow and choosing, I'll take the leggy brunette in the pleated miniskirt.

The ad comes to us courtesy of Commonwealth. It was shot by Angus Wall and produced by Elastic

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by Steve Hall    Jun- 4-13    
Topic: Commercials, Racy



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