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Who Will You Hook Up With at Cannes This Year?

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- Have some fun. Drop a name. You never know who you'll hook up with (or wish you had) while at Cannes Lions.

- If you missed it, here's the video of 13-year-old Nick LeGrande making the opening pitch at the Yankees Athletics game from 1,800 miles away courtesy of Google Fiber.

- Want to make a dolphin talk? Have at it with the Green Works Dolphin app. Hmm. Reminds us of SeaquestDSV.

- Today in pretentious car commercials, we have this Lexus IS ad entitled Crowd.

more »

by Steve Hall    Jun-14-13    




Visa Capitalizes on Social Media ADD With #goinsix

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Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer interaction with a brand online continues to decrease.

Building off the insight that, in today's landscape of content surplus -- coupled with serious attention deficit disorder -- lightweight and digestible content appears to be the best way to reach consumers. Acknowledging this scenarios, Visa has launched a new campaign that signifies the company's mission to be "social at the core." It's called #GoInSix.

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by Steve Hall    Jun-14-13    
Topic: Social



Family Guy Makes 'Pearl Necklace' Joke in Emmy Bid

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Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a "pearl necklace" quickie from her boyfriend, a Family Guy "for your consideration" Emmy ad carries the headline, "Here's A Load of Comedy to Shoot on Your Chest."

Both the scene and the ad were/are bold. But we think the timing is a bit late and even though there's certainly nothing wrong with "expressing oneself" to another as the Adam Driver character did to Appleby, it's all a bit gratuitous even by our standards.

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by Steve Hall    Jun-14-13    
Topic: Television



Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films

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It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well.

Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line.

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by Steve Hall    Jun-14-13    
Topic: Video



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Sapient Nitro to Capture Cannes With Daily Infographics

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Following its efforts last year, Sapient Nitro has again teamed with Cannes Lions to bring us a daily inforgraphic summarizing events and trends during the week-long event in Cannes, France which kicks off this weekend. There will be six inforgraphics in total and each will be in celebration of the event's 60th anniversary.

The first infographic is already out and takes a look at past year's highlights including the fact just 130 delegates attended the event in 1954. How quaint.

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by Steve Hall    Jun-14-13    
Topic: Industry Events



Creatives' Twisted Psyches Revealed Infographic-Style

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iStockphoto, you know...that service you pour over hoping to find the perfect imagery for your creative machinations, is out with an infographic that reveals the inners working of designers' minds.

Findings include the fact* designers have the attention span of a goldfish, equate finding the perfect image to finding $1 million, have a thing for unicorn deathmatches and have a really, really intense propensity for the color blue.

Check it all out below.

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by Steve Hall    Jun-13-13    
Topic: Research



The Definitive Guide to Marketing Automation

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Marketo calls it marketing automation. HubSpot calls it inbound marketing. Others call it other names. There are grey areas but what we're talking about here is marketing software that makes it easy for your customers to find information about your brand, easy for you to manage the content you share with your customers, easy for you to capture leads and easy for you to nurture those leads into customers.

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by Steve Hall    Jun-13-13    
Topic: Research



Ad Exec Says Ad Industry Complicit in NSA PRISM Privacy Scandal

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Have the ad industry's data collection practices fueled the general public's acceptance of the government's prying eyes?

This morning, we got to hear first hand from PRISM Whistleblower Edward Snowden in a video interview conducted by the Freedom of the Press Foundation. In the 12-minute video, Snowden gives in-depth commentary on his decision to release NSA documents and why Americans need to be more vigilant on the issue of privacy.

After watching the video, Digital Net Agency Chief Strategy Officer Skip Graham had a bit of a crisis of conscience regarding the online advertising industry's part in the collection and use of personal information.

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by Steve Hall    Jun-10-13    
Topic: Policy



Southern Comfort's "Whatever's Comfortable" Increased Sales 6%

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Not exactly filled with the same panache of the original, Wieden + Kennedy is out with a new Southern Comfort "Whatever's Comfortable" commercial in which a man finds comfort in an unlikely place. The original ad has been credited with increasing sales 6% during the first year of the campaign. We're not sure what this second one will do for beauty parlor revenue.

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by Steve Hall    Jun-10-13    
Topic: Campaigns



A Mind is a Terrible Thing to Waste But A Wonderful to Invest In

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The iconic "A Mind is a Terrible Thing to Waste" PSA has, 40 years later, been reimagined with a new tagline and a new purpose. The new tagline is "A Mind is a Terrible Thing to Waste but a Wonderful Thing to Invest In." The new PSAs, created by Y&R which has handled the account for 40 years, center around a stock market-style metaphor urging people to invest in social change.

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by Steve Hall    Jun-10-13    
Topic: Cause



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