Well it was pretty clear this was going to happen and it did. "Dumb Ways to Die," created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The work is said to have been the most shared PSA in history and is attributed to reducing train accidents and deaths by 21%.
The integrated campaign included the famed video, radio, print, outdoor and a top ten song on iTunes. Hell, my daughter's friends are singing it. Now that's a serious cultural achievement let along an advertising achievement.
Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.
Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.
The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.
While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.
Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who's recently got his mojo back after popping a few pills.
Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil's cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.
AKQA has announced the winners of its annual Future Lions competition at Cannes Lions International Festival of Creativity in France today. Winners of the Future Lions, which celebrates forward-thinking ideas for brands without media, technology or audience constraints, can be seen below. Stellar work.
Hosting this year's Future Lions ceremony was by James Hilton, co-founder and CCO, and Ajaz Ahmed, AKQA's founder and CEO.
Of the awards, Hilton said: "Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress. Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people's lives better."
In reaction to a recent survey of 7,000 U.S. mothers which found 42% suffer from "Pinterest stress," Planet Fitness, purveyor of the Judgement Free Zone and No Gymtimidation philosophy, aims to help de-stress the web with No Pintimidation.
It's a Pinterest-based effort that starts by pinning perfectly imperfect images that people can feel good about. The effort was developed with Philly-based agency, Red Tettemer + Partners.
OK, right up front let's be clear -- this is not a real ad. However, the message it sends -- sharks are attracted to blood -- is well demonstrated. The "ad" appears in the very rotten film Movie 43 and is for Tampax. It urges woman to make sure their tampons don't leatkso, ya know, they don't get sniffed out by a giant shark that will tear you a part with spooftastic, Jaws-style hilarity.
Apparently in recent years, Israeli gossip columns have been busy covering the growing relationship between supermodel Bar Refaeli and the womanizing Israeli comedian, Zion Baruch. Are they just friends? Are they a couple? It's a question everyone seems to want answered
Sunglass brand Carolina Lembke stepped up to the plate and gives us an answer that just might put the whole thing to bed.
In late June, 40-year-old former Playboy Playmate Jenny McCarthy can be seen sporting a cleavage-bearing black minidress in a new commercial for the Carl's Jr. Cranberry Walnut Grilled Chicken Salad.
Of her participation in the ad, McCarthy, who appeared again in Playboy in June 2012, said, "I'm excited to be the new Carl's Jr. salad babe. I'm loving all the ingredients in their new salad. Each bite is scrumptious and a little nutty. Reminds me of a few exes I've dated."
It would be so awesome to work in the Japanese ad world. All their work is so whacked. Can you imagine writing a creative brief for this stuff? Can you imagine concepting this stuff? Shooting it? Showing it to the client?
With Japan's apparent fixation with sex (seriously, just go search for a few sex-related videos) we guess it makes perfect sense that this ad for Energy Noodles which, it seems, gives guys hard bodies, also gives them super sturdy hard ons.
Apparently constricted by budgets that don't allow for original photography, two Vancouver art directors faced with using stock photography, Andrew and Bart, have launched Getty Critics, a blog on which they gleefully poke fun at the idiocy of staged stock photos. From poor framing to forgotten details to confusing messages to things that make absolutely no sense, Getty Critics has its way with the unrealistic world of stock photography.