Capitalizing on the crowds at a weekend Festival in Toronto, Lowe Roche, working with the Fuzz Bar Wax Team, created a street stunt that had a guy walking around with wax strips affixed to his body. Anyone could grab a strip and rip it off the guy (ouch!) thereby giving the guy a full body wax job. Each of the strips was coupon for 25% off a wax.
Each strip also featured a cartoon face pain indicator that corresponded with the pain of having the particular body part (on which the strip was placed) waxed. Funny phrases like "We'll take the monkey off your back" and "You'll walk a little differently" accompanied the tagline "So good, it hurts."
Personally, we prefer how an intern of ours used stickies to get herself a job.
Since this is student work, we suppose we can cut Virtusize some slack. Virtusize, an online virtual fitting solution, teamed with Hyper Island ad students to create a video that hypes the Virtusize online fitting solution for retailers.
Of the work, Virtusize Co-Founder and Creative Director said, "As a young start-up company it has been inspiring and fun to work with talented students from Hyper Island. It has been a creative process during the course of 6 weeks and we're happy with the result. I hope the video will make people understand the beauty of virtual fitting and put a smile on many faces."
Microsoft is out with another chapter in its Browser You Loved to Hate campaign which tackles some of life's questions and conundrums. In a new video which features a tune from singer-songwriter Laura Gibson, common misconceptions are tackled such as the belief Twinkies last forever and alcohol warms the body and the belief the five second rule prevents bacteria wreaking havoc.
Accompanying the video is a site on which all of these misconceptions are answered including the most important one (at least to Microsoft) that IE is not slow.
DuvalGuillaume, known for its stellar stunt marketing work, is out a video case study for Belgium-based Safe Internet Banking that pranks an unsuspecting guy by (literally, it seems) hijacking his life using details from his online personas.
By trolling his social media profiles, activities, friends and other information along with sending him a phishing email, the poor guy ends up getting punked by hotel reservations he didn't make and a harp he didin't order.
The message, of course, is never ever share your personal financial information with anyone at any time.
OK so perhaps it's not really possible to turn your cat into a dog and, after all, why would you? Cats are perfectly docile, friendly and fluffy just the way they are. For some reason, UK-based mobile company O2 thinks cats should "be more dog."
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Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.
Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"
Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.
While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.