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How Brand Advocacy Can Fuel Your Social Business

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If you're reading this, it's quite likely you understand the power of social media and what it can do for your brand or the brands you work on. But what about everyone else outside marketing? Do they understand what social media can do for a business? Do they really get it? Do you know how to explain it to them?

Advocate marketing company (don't you love the buzzwords wee in this business invent?) SocialChorus (and how about the company names?) is out with a whitepaper entitled Transforming Employees Into Advocates that will help you explain how to use social media to turn your brand into a social business and how every employee can advocate for the brand.

Download this whitepaper now to learn how to empower everyone in your company to become a stellar brand advocate

by Steve Hall    Jul-16-13    
Topic: Research, Social



Lost Phone Provides Awesome Tour of Shanghai

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If you saw a phone laying on the ground, would you pick it up and see if you could find out who the owner was and return it? That was the premise behind a recent stunt BBDO Shanghai crafted for city guide Time Out Shanghai. Called Stolen Phone Tour, those who picked up the phone were treated to a text message-guided tour of some of Shanghai's hidden gems, all captured hidden camera-style.

more »

by Steve Hall    Jul-16-13    
Topic: Guerilla



Can You Handle Six David Beckhams?

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If you're a fan of footballer David Beckham, your'e going to love this new Sky Sports commercial in which multiple David Beckhams go through their day staying connected to the sporting world with Sky Sports.

In the ad, we see the Beckhams check sports scores in the morning, pick up the kitchen, leave for work, sit on the couch, head to the coffee shop, make an appearance at and event and then appear, all six Beckhams, to catch a game.

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by Steve Hall    Jul-16-13    
Topic: Celebrity



Purina Adds Dogs to Rube Goldberg Ad Meme

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Taking a page out of the Honda Cog playbook -- which took a page out of the Rube Goldberg playbook -- Purina, with help from Deep Focus, released new work that has dogs partaking in an intricately staged feeding session.

It's one thing to get multiple machines to perform in perfect Rube Goldberg harmony. It's quite another when you add the unpredictability of animals. But Deep Focus achieved admirable -- if not delightfully cute -- success with this impressive work for Purina.

Who knows if that last tennis ball had help reaching the dominos and who cares? It's a wonderful piece of work and who doesn't love a good dog trick video? Clearly a few do as the video, released July 2, has been viewed 1,722,534 times on YouTube.

more »

by Steve Hall    Jul-15-13    




Shaq Puts Tyga in His Place in Footlocker Ad

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Like an annoying little gnat, rapper Tyga, aka Michael Nguyen-Stevenson, attempts to carry on a conversation with NBA legend Shaq in a new Footlocker commercial created by BBDO New York.

In the ad, Conversation Lift, Tyga and Shaq can't hear each other because of the significant height difference. Enter the Conversation Lift. Tyga uses it to rise to Shaq's level to the two can converse.

The ad touts Reebok's new Shaqnosis sneaker, something Tyga is far too young to appreciate.

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by Steve Hall    Jul-15-13    
Topic: Celebrity, Commercials



Following Verdict, 'Trayvoning' Hits Social Media Again

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Leading up to the Zimmerman verdict last Friday, Trayvoning, or the act of photographing oneself in the position of slain teen Trayvon Martin hit a fever pitch across social media. Much like planking, Tebowing or Kaepernicking but lacking any sense or humor, wit or modicum of sensitivity, Trayvoning initially appeared last year just after the crime was committed.

Images, which insensitively mock the 17-year-old's death, depict mostly white teens laying on the ground wearing a hoodie and holding a can of iced tea in one hand and a bag of Skittles in the other.

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by Steve Hall    Jul-15-13    
Topic: Social



Stephanie Gilmore's Dad Defends Her 'Sexploitation' Roxy Ad

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Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

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by Steve Hall    Jul-15-13    
Topic: Campaigns, Racy, Trends and Culture



Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad

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Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

more »

by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity



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