- IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that will live in the physical and digital worlds. The digital content will be distributed on websites and social media platforms such as Twitter, Facebook, Instagram and Vine.
If you're the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren't likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand's website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.
Yesterday in Moscow, Samsung announced that global sports icon and four-time Grand Slam title winner Maria Sharapova was named as its brand ambassador for the Sochi 2014 Winter Olympics. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as help raise awareness for Samsung's Sochi 2014 sponsorship.
The company also unveiled its Samsung GALAXY Team Russia for Sochi 2014, which features NHL All-Star and 2009 Stanley Cup champion Evgeni Malkin. The Samsung GALAXY Team is one of Samsung's key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing "direct contact" between Olympians and their supporters around the world.
Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state's "Unbridled Spirit" tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky's Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.
Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.
On behalf of Vitamin Water, CollegeHumor orchestrated a prank in which a panhandler enters a subway car and begins do quite the opposite of begging for money. He regales subway passengers with stories of his increasing success and the fact that he's not holding an empty latte cup to fill with money, he just refuses to litter. The humor escalates to the point the entire subway car is giving the man high fives.
The stunt is part of the brand's Make Boring Brilliant campaign. The boring, in this case, is, of course, the lowly panhandler seen all day every day as one makes one's way through the city. What's not boring, of course, is that fact that some of these panhandlers are good folks who have simply fallen on bad fortune and are desperately doing whatever they can to survive. We're not sure poking fun at that situation is the best marketing move a brand could make.
Well the headline pretty much sums up what you'll see in this McCann Germany case study video featuring work they did for Studious Reisen, an entity that aims to highlight the hidden and lost treasures of the world. We're sure the effort is worthy. We're just having trouble getting excited about a campaign that aims to "awaken" a person's "inner travel."
When you first view this Agent Provocateur video created by Penelope Cruz, you might roll your eyes and utter, "Right. Another douchebag wearing sunglasses inside ogling women like he's shopping for furniture." But once you get to the end and the reveal is made, all makes perfect sense. Men have a very vivid imagine and a significantly jacked up impression of themselves. Totally normal.
Cheesy is really the only word that can be used to describe this Mercedes-Benz Service song sung by Patricia Meeden. Cheesy still photography. Cheesy lyrics that proclaim double entendres like a 40-year-old woman trying to pick up an 18-year-old dude. And cheesy strategic thinking from a brand one normally associates with upstanding elegance, not veiled bathroom humor from a 14-year-old boy telling "smell my finger" jokes to his best friend between classes.
Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.
The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.
With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.
OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.
At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.
Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.