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Eight O'Clock Coffee Rebrands, Takes Design to Fashion Week


Venerable coffee brand Eight O'Clock Coffee has been given some new clothing. The 154 year old coffee brand has redesigned its packaging and launched some -- yes, it's true -- fashion-related promotions.

One such program, Spot the Red Bag, begins today and encourages people to submit pictures of red bags, whether it's the newly design Eight O'Clock Coffee packaging or or a swanky red bag spotted on the runway during Fashion Week. Or even a red bag spotted on the street. All for a chance to win a trip to New York Fashion Week in February. Pictures can be uploaded to Instagram and given the #SpotTheRedBag hashtag.

A second program will, no joke, involved designers showcasing Eight O'Clock Coffee-inspired handbag designs during this Fall's Style360 during New York Fashion Week.

Coffee packaging as high fashion. That's a new one on us. But an interesting approach none the less.

by Steve Hall    Aug- 9-13    
Topic: Brands

Domino's Apologizes to Customer Who Praised Product in Yet Another Social Media Screw Up


It was quite hilarious (though completely expected if you are a customer and have ever dealt with them through any communications medium) when Bank of America's Twitter bot (or idiot who runs the account) had multiple brain farts when assuming non-customers where customers.

It's entirely another thing when a brand is so stupid that it actually apologizes to a customer who just heaped praise on the brand. On Wednesday, a Domino's customer posted a picture of a Domino's pizza on the brand's Facebook page along with the statement, "Best Pizza Ever! Keep up the good work guys!"

more »

by Steve Hall    Aug- 9-13    
Topic: Brands, Social, Worst

Nate Silver Trashes New York Times Sales Force


For a man who has the ability to predict presidential elections, Nate Silver's recent comment about the sales staff at The New York Times was shortsighted and displayed a surprising lack of understanding of the tectonic shifts that are occurring in publishing and advertising. It's as if he hasn't realized that the disintermediation of the ad sales process through trading desks, RTB and other forms of ad tech has had a decimating effect on CPMs and, hence, the ability of a publisher and its sales force to generate healthy revenue.

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by Steve Hall    Aug- 9-13    
Topic: Online, Opinion, Publishing

Elite Cow Chocolate: So Good Anyone Can Advertise It


It's a well-known fact marketers are obsessed with pretty people when it comes to selecting spokesmodels for their advertising campaigns. But what happens when a product is so good, just about anyone can step in and promote it?

That's the silly notion behind this BBR Saatchi & Saatchi-created campaign for Elite Cow Chocolate...which is so good it can turn anyone into a windblown hottie.

more »

by Steve Hall    Aug- 8-13    
Topic: Commercials

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Study Says Quality (Thank God) Will Overtake Quantity in Content Marketing


Today, Expion announced the results of its first FAVE 50 Social Retail Report which revealed the first half of 2013 to be the slowest growth period for retailers on Facebook since 2011, marked by a decline in fan engagement and volume despite an increase in the number of brand posts published.

The report analyzed the top 50 retail brands' performance in H1 2013, identifying two luxury brands, Tiffany & Co. and Victoria's Secret (natch), as leaders in Facebook engagement across the retail industry.

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by Steve Hall    Aug- 8-13    
Topic: Research, Social

Yet Another Study Confirms Shift of TV Ad Dollars to Digital

Grace Park Knows the Deal

In early May, the IAB held its Digital Content Newfronts. And today, it has released an attendee survey providing some insight into the digital upfront marketplace. The survey revealed one in three buy-side attendees felt the digital upfront marketplace positively impacted their plans for digital video advertising buys, with 78% stating they walked away with at least one new opportunity for their company or a client.

And in the no-brainer category, 70% of agency and marketer attendees also said they think it is likely that buyers will shift more budget away from television and into digital video over the course of the next year.

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by Steve Hall    Aug- 8-13    
Topic: Research

Chopped Cabbage Represents Effects of Malnutrition


This project -- which, according to the press note, aims to raise the IQ of an entire country -- envisions the brain as a cabbage. More precisely, a cabbage hacked down in size by a machete so as to represent a malnourished brain that has had its potential reduced by 25%. A brain that, because of the effects of ongoing hunger, disease, and the lack of education has, according to this effort from Dallas-based Firehouse Agency for St. Lucia, been forever stunted.

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by Steve Hall    Aug- 8-13    
Topic: Cause

This MINI Countryman Will Display Your Vine Videos


As part of its Not Normal campaign, MINI has launched MINI Art Beat, a "synthesized digital design, music and interactive social media" effort that has resulted in a MINI Countryman custom-fitted with high-resolution LEDs. MINI Art Beat gives fans a chance to stream a live animation directly onto the MINI as it takes its night cruises - so both urban passers-by and online viewers can watch.

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by Steve Hall    Aug- 8-13    
Topic: Social, Video

Bebo Relaunches With 'Ballsy' Spoof Video


Established in 2005 by Michael and Xochi Birch, sold to Yahoo! in 2008 for $850 million and recently bought back by its founders for $1 million, Bebo is back. Yesterday, the site relaunched with a "ballsy" video featuring founder Michael Birch.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Video

IAB Unleashes Best-Ever Description of Awards Show


It's out. Are you on the list? Yes, IAB is out with its list of 2013 MIXX Awards finalists. But before we get to the list, we simply have to share with you this marble-mouthed, buzzword bingo-laden description of the awards from IAB EVP and CMO David Doty who said, "IAB MIXX Awards are a vibrant compass and a revealing canvas for illustrating the expansion of the present boundaries of interactive marketing as they push into new creative and technological territory."

more »

by Steve Hall    Aug- 8-13    
Topic: Industry Events

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