Personal genetics company 23andMe has launched Portraits of Health, its first television campaign. The campaign, created by Arnold Worldwide in New York, focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign, features people discussing their real 23andMe results, visualized as graphics to illustrate what they learned about their health by exploring their DNA.
It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the "tabitat" of the (obsessively) connected generation.
Some say it's the most important generation but often times traditional marketing tactics don't cut it when you're trying to share your brand story with social-savvy millennials. Corroborating that notion is a new study of millennials from SocialChorus which shows that just 6% of millennials consider online advertising to be a trusted source for product information.
So how's a marketer supposed to reach this illusive, ad-averse group? Well, it's easy and the Adrants Whitepaper series has the answer for you.
Download this report now to learn:
- How millennials prefer to interact with brands (hint: they've mastered tuning out your social advertising)
- Who 95% of millennials trust for product information
- How to power millennials to advocate for your brand and share your story with their peers
If you're not familiar with American motorcycle history, you may never have heard of Indian Motorcycle. Up through World War II, Indian Motorcycle was a popular motorcycle brand. In 1953 it went out of business leaving the just one American bike maker standing, Harley-Davidson.
In 2011, Polaris Industries purchased the dormant brand in 2011 and introduced its first new bike in 50 years with the 2014 Indian Chief.
Do you have what it takes to create a program that will "improve the lives of the world's poorest by alleviating extreme poverty, hunger, gender inequality, illiteracy and disease by 2015?" If so, Cannes Chimera, along with the Bill and Melinda Gates Foundation invite you to read this brief and propose your idea.
Some do say that food cures all ills. After all, why do we sometimes refer to it as "comfort food?" Well, because after a life of losing out to the more beautiful half, a girl ought to be able to walk into a Subway and get exactly what she wants.
Hauling out one of the most over-used stereotypes, Saatchi & Saatchi Bogota has barfed up this lame excuse for a commercial touting the power of a pearly white smile. The commercial, for Trident Total Gum, plays off the old stereotype that all a woman has to do to get out of a ticket is flash a smile and bat her eyelashes. And that's all this woman, who is extremely parking-challenged, has to do to fend off a ticket-wielding police officer.
And that's all there is to say about that.
We've all become very used to celebrities and sports figures endorsing everything under the sun. We've also become very used to the fact these celebrities and sports figures get paid millions to say great things about the brands they endorse. But when so much money is at stake, how do we really know if any of these celebrities or sports figures actually mean what they say? After all, most people would say anything you told them to if you gave them a few million dollars, right?
A Happy Tim Armstrong
- AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.
- Dish Network Chairman Charlie Ergen -- whose company has 35-plus broadcast stations off the air in a fee dispute -- expects more blackouts, with programmers continuing to raise prices for carriage rights.
- According to the Alliance for Audited Media, formerly the Audit Bureau of Circulations, total magazine circulation fell 1% from 292.9 million in the six-month period ending June 2012 to 289.9 million in the six-month period ending June 2013.
- OMG! L'Oreal model Cheryl Cole is appearing in a skincare campaign...wait for it...without wearing foundation
In advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo over the course of the next month. Called "30 Days of Change," the brand will release one new logo each day. Of the move, Yahoo! CMO Kathy Savitt said, " It's our way of having some fun while honoring the legacy of our present logo."