Working with BBDO New York, Footlocker is out with a new commercial entitled Harden Soul featuring NBA players James Harden and Stephen Curry. In the ad, Harden wants to branch out by cutting a new R&B single in the studio. Thankfully, Curry arrives and saves Harden from embarrassment who when he hears himself, utters, "Is...is that me?"
Somewhere in there is a message about Footlocker having "all the fresh, new gear."
Mastheading, an offering whose name oddly harkens the pilfering and plundering of the at-one-point sacrosanct editorial institution, launched yesterday as a turnkey solution for agencies and brands seeking custom content. Mastheading provides an affordable solution for streamlined content creation. All for just $15,000 a month. With a 6 month minimum commitment.
The new company is a joint venture of Knock Twice, a content strategy and PR agency, and GMD Studios, an innovation and experience design firm.
Certain things happen in bed. Sometimes they happen with a partner in bed and sometimes they happen when you are alone in bed. Sometimes these things involve sleep. Other times they involves, well, things other than sleep. But, at some point, these things have to stop and you actually have to get out of your bed in order to start your day. Alas, some people have great difficult with this.
To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.
OK, everyone. Say with me now. Ready? 1...2...3...deep breaths. Relax. It's not world war III (or Z). No animals were harmed in the making of this ad. There's no nudity. But, OMG...it is rape-y. At least according to U.K.-based Rape Crisis. The cause group believes an ad for London cab company, Data Cars, which shows a woman caught in the rain, implies she is a rape victim.
Wait, what? Hello? It rains in London. A lot. Whenever it feels like it. When you least expect it. And, just like the ad's concept, when you aren't dressed for it. So a poor woman is caught in a downpour while dolled up in a nice dress on her way to a party, a cab company decides to use that imagery to explain the importance of using a car service in questionable weather...and they get accused of implying the woman was just raped?
Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.
Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."
The onslaught of real-time social data means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it's already happening -- right now.
To thrive in this new world, your traditional processes and supporting tools have to change. You need integrated team structures and streamlined processes that help you get your messages to the right audience in real time. Get started with these 5 rules for real-time marketing.
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This is, perhaps, the most interesting TV commercial you will see in a very long time. And by TV ad, we mean a TV ad for a TV. In this case, a Samsung TV. Created by 72andSunny and called Meet the Family, this ad introduces us to a family that just got a new SmartTV from Samsung.
So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.
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