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Havana Brown Does Affiliate Marketing

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Do you like Australian DJ, singer and dancer Havana Brown? Will you will be attending Affiliate Summit in Philadelphia August 18-20? Then you might be interested in knowing Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.

The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar. We will be there taking picture of all the pretty people so don't be shy. Find the guy with the camera and give him your best duck face!

Wanna go? RSVP here.

by Steve Hall    Aug-12-13    
Topic: Industry Events



Travelocity Gnome, Geico Gecko Attack Leavenworth's Woody Goomsba

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Well this is meta. A new ad, created by North 40 Productions, for the Bavarian village of Leavenworth, WA -- which perviously strutted out a collection of bodacious hip hop hotties, along with spokes-creature Woody Goomsba to tout the destination -- is out with an ad that has Travelocity's Gnome and Geico's Gecko chasing down Goomsba in a James Bond-ish boat chase epic.

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by Steve Hall    Aug-12-13    
Topic: Brands, Commercials



Jenny Craig Dieters Confuse Mariah Carey With Jennifer Hudson

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When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand's spokesperson when, in fact, it was Mariah Carey.

No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that's what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won't be seeing Mariah Carey, or any celebrities for the matter, in the brand's advertising.

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by Steve Hall    Aug-12-13    
Topic: Brands, Celebrity



Anthony Weiner Launches First Mayoral TV Ad

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While it could maybe/possibly/probably be true that a person who sent pictures of his erect penis to younger woman could seemingly compartmentalize all that illicit behavior to successfully function as mayor of a major American city, the likelihood of that person serving without ridicule and shame is, at best, unlikely.

But Anthony Weiner refuses to give up. And, today, he's launched his first television commercial in support of his bid to become Mayor of New York City.The ad spend is said to be close to $500,000.

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by Steve Hall    Aug-12-13    
Topic: Political



Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope

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It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

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by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity



Topless Alien Sings in Shower to Sell Car Insurance

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Hey, we didn't lie. The top of the alien's head is, well, topless, right? Anyway, here is a really goofy new commercial for Budget Direct, an Australian car insurance company that used to have an equally goofy commercial that featured a woman singing about Budget as if it were the Tar-Jay of car insurance.

The new commercial, created by Hulsbosch, is just like the old one. It features an alien doing the Tar-Jay/Boo-Jay thing just like the woman in the original. Why the shift to aliens? We have no earthy (or galactic) idea. All we can figure is the creatives were bored and just finished watching a cheesy 1950s sci-fi movie. Goofy seems to be the overriding vision and mission of Budget Direct so we guess the new commercial does the brand justice.

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by Steve Hall    Aug-12-13    
Topic: Strange



Do Advertising Awards Matter?

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Just over a month ago, the world's advertising industry descended upon Cannes, France, for its annual Festival of Creativity. At this event, agencies the world over are awarded for their creativity and, in a few small cases, for work that actually increased sales.

Cannes of course, is but one of many advertising awards festivals that occur over the course of the year. But it's the biggest, the brightest and the most coveted of all. Certainly much of the entered and winning work is worthy of praise. And certainly the individuals behind the work deserve to have the spotlight shown on them in the presence of their colleagues, coworkers and friends. But...do awards matter?

By matter, I mean a few things. Do awards generate business for the agency? Do they further the career of the individual creative? Do they positively affect the brand for which the agency won the award? Are they a metric a brand can use to determine the capability of an agency? For an article I wrote for Central Desktop, I turned to a few in the industry to help answer these questions.

More...

by Steve Hall    Aug-12-13    
Topic: Opinion



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