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This Southern Comfort Ad Makes Us Long For A Fat Guy in A Speedo

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It's hard to follow up on a classic. And Southern Comfort's original Whatever's Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool.

That ad was followed by Shampoo and Karate and now we have Dance. Dance is all about a guy "dancing like the entire internet isn't watching." And we really shouldn't bother watching because, well, it's boring beyond belief and carries none of the original panache.

Sadly, it appears the campaign is now being dialed in which is a shame given the potential the original presented.

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by Steve Hall    Sep- 7-13    
Topic: Brands, Campaigns



Mobile Marketing to Generate $400 Billion in Sales by 2015

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Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate churning, we've got a boatload of stats -- and and infographic as well -- to keep you knee deep in the debate over whether or not mobile has finally arrived.

In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012.In 2016, that number will hit $22 billion.

By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.

Check out the inforgraphic below for more mobile stats.

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by Steve Hall    Sep- 6-13    
Topic: Mobile/Wireless, Research



Alec Baldwin's Paparazzi Punching Spree Turned Into Campaign For MSNBC Talk Show

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For some Friday Frivolity, we have this spoof campaign which touts Alec Baldwin's upcoming MSNBC talk show. PJ Media columnist Ed Driscoll took it upon himself to create a campaign that makes great use of Baldwin's recent run in with a photographer. Hilarious stuff.

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by Steve Hall    Sep- 6-13    
Topic: Celebrity, Spoofs



This Girl's Dress is So Tight She Has to Phone Her Friend For Help

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Awkward dressing room moments. We've all had them. Well, all of you have. We never have. Except for that one time we walked in on a girl with boobs bigger than her head who was fruitlessly trying to stuff them into a bikini top. She just smiled and did the hand bra thing. We smiled too. For a very, very long time.

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by Steve Hall    Sep- 6-13    
Topic: Racy, Video



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WTF? Jean-Claude Van Damme Fronts New GoDaddy Campaign!

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When we last wrote about GoDaddy, it was to report they had taken a new direction with several Deutsch-created commercials that, while they didn't completely leave behind the salaciously prurient approach to marketing, they did, at least, focus on the substance behind the service.

This week, the brand is taking another step away from it formerly sexed-up, raunchy and, let's be honest, childish ways (hmm...perhaps they finally took our advice) with an ad featuring none other than Jean-Claude Van Damme. Yea, you read that right. The B-movie legend can be seen in "The Baker" which debuted during last night's NFL season opener on NBC.

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by Steve Hall    Sep- 6-13    
Topic: Brands



Kenneth Cole Doesn't Want Our Marketing Advice

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It's clear Kenneth Cole doesn't give a crap about what pundits, the media or his customers think about his attempts to leverage major news events to his brand's advantage. Just today, after having been lambasted for a tweet about Cairo (and plenty of other similarly stupid tweets), Cole, who runs his own Twitter account, tweeted, "Boots on the ground" or not. Let's not forget sandals, pumps and loafers. #Footwear"

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by Steve Hall    Sep- 5-13    
Topic: Brands, Social, Worst



Cloud in Agency's Lobby Visualizes Social Media in Real-Time

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Oh it had to come to this, didn't it? Santa Monica-based RPA has created The Listening Cloud, an actual cloud of sorts that lives in its lobby, monitors social media around the agency's clients and reflects it through changing colors and weather patterns.

It's like an old-school lava lamp except it's powered by the internet instead of, well, instead of the LSD-addled minds of its 1960's-era developers.

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by Steve Hall    Sep- 5-13    
Topic: Agencies



These Pearl Izumi Sneakers Are So Fast They Will Kill Your Dog

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Haven't we all seen enough movies, TV shows and other forms of entertainment that take steps, often extreme and comical ones (think stuffed animals standing in for real ones), to insure we never, ever, under any circumstances whatsoever, have to bear witness to animal cruelty -- even the most innocuous -- in any of the content we consume?

Whether or not one feels this is a bit of overkill is really irrelevant, the cause groups and their public have spoken. No harm -- even of the fake variety -- shall come to animals.

So it's really no surprise running shoe brand Pearl Izumi is catching heat for an ad if created which shows a dog that has just suffered a heart attack while on a run with its owner being given CPR.

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by Steve Hall    Sep- 5-13    
Topic: Brands, Campaigns, Policy



Swedish Travel Agency Offers Obama Chance to Meet Putin

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When President Barack Obama arrived in Stockholm on Wednesday, he was greeted with large, red boards offering a cheap last-minute trip to Moscow. It was the Swedish travel agency Ticket giving Obama a chance to change his mind. For just $196, Ticket offered Obama the chance to fly to Russia to speak with President Vladimir Putin and have the bilateral talk the Americans cancelled a few weeks ago.

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by Steve Hall    Sep- 5-13    
Topic: Guerilla



This Guinness Wheelchair Basketball Ad is Chillingly Awesome

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As beer ads go, they usually fall into one of two camps; guys acting stupid/drooling over hot women or guys getting all macho with one another. This BBDO New York-created commercial falls into the latter category but ups the anti with a twist ending that cements what true friendship really is. It's wonderful work.

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by Steve Hall    Sep- 5-13    
Topic: Commercials



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