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Not All Banners Are Dead

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Now that everything's online and it's like the offline world doesn't exist any longer, marketers spend an enormous amount of time thinking about how to promote their goods and services online. Websites are designed and created, blogs are authored, Facebook pages are crafted and tweets are sent. However, marketers can't site behind a screen forever (well, maybe they can but we hope it doesn't come to that) and there comes a time when they need to meet their potential customers and investors face-to-face.

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by Steve Hall    Sep- 5-13    
Topic: Events



Yahoo! Unveils New Logo. YouTubers Hate It

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With a video that would appear to be announcing the coming of a new age God, Yahoo! unveiled their new logo today at 12AM. The new logo keeps the signature purple along with the exclamation point. The biggest difference, aside from the creation of a proprietary new font, is the increasing size of the "O" letters leading up to the large exclamation point which visually aligns with the brand's yodel.

Of the new logo, Yahoo! CMO Kathy Savitt said last night,"We're excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight. We wanted a logo that stayed true to our roots yet embraced the evolution of our products."

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by Steve Hall    Sep- 5-13    
Topic: Brands



Volkswagen. So Fast It Will Birth Your Baby and Make You Skinny

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In a series of five new Red Urban-created ads for Volkswagen Canada, we are shown just how awesome the Golf GTD's acceleration is and how that acceleration can have sometimes good and sometimes bad effects on its passengers.

So, you have been warned. Be very, very careful the next time you get into your Golf GTD.

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by Steve Hall    Sep- 4-13    
Topic: Campaigns



LG Scares the Crap Out of Job Applicants With End-of-World Stunt

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Thankfully not every country has laws like we do in America that make it near impossible for marketers to carry out stellar stunts like LG just did in Chile. The electronics brand placed a TV behind an interviewers desk so that it appeared to be a window. Applicants entered. The interview began. And then all hell breaks loose!

Pretty awesome if you ask us. The video, uploaded September 2, is nearing 500,000 views on YouTube.

This is not the first time LG has scared the crap out of people to sell a few flat screen TVs. Last October, they freaked out elevator riders by digitally dropping the floor out from under them. That video has garnered close to 20 million views. Will this latest video top that?

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by Steve Hall    Sep- 4-13    
Topic: Guerilla



Top 12 Marketing Tips for the Holidays

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OMG! Seriously? Already? Yes, it's true. Summer is over and the holidays are on the way. Though the holidays may seem far away, many of you have already started your holiday marketing plans. Whether your planning has kicked off or you haven't even started, there are several things you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic.

But this Bronto whitepaper entitled Top 12 Marketing Tips for the Holidays, part of the Adrants whitepaper series, will give you the motivation and the wherewithall to bid the beach adieu and get to the task of kicking your marketing into gear for the holidays.

Download the whitepaper now to insure yor brand is ready for the Holiday rush.

by Steve Hall    Sep- 4-13    
Topic: Research



Laura Spencer French Kisses 'The Rainbow' in Skittles Ad

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Remember when you used to swap gum when kissing? Wait, you never did that? It was just me? Am I the only gross one in the crowd? Do I need to go see a psychoanalyst to determine how my childhood antics steered me towards a career in which I bitterly bitch and rant about things like some kind of depressed loser angry at the entire world for dealing me this deck of cards?

God, I need help!

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by Steve Hall    Sep- 4-13    
Topic: Celebrity, Strange



Man Who Bought Promoted Tweet to Shame British Airways Spent $1,000

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You've got to be pretty pissed off to spend $1,000 on a Promoted Tweet just because an airline lost your bags for a couple of days. But that's exactly what Husan Syed did when British Airways lost his father's bags on a recent flight.

Syed went on a Twitter rant earlier this week after the airline lost his father's bags. In addition, Syed purchased promoted tweets to the tune of $1,000.

But, late yesterday, as promised, Syed revealed his spend of $1,000 and metrics which show the spend garnered 76,800 impressions and 14,600 engagements.

One of his tweets, "I Can Haz My Baggage," garnered 45 retweets and 37 replies with an engagement rate of 18.7%

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by Steve Hall    Sep- 4-13    
Topic: Social



Mentos Changes Jingle to 'Roll With It'

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In an apparent move to better identify with the Millennial generation's positive outlook on life, Mentos, with help from the brand's new agency, McKinney, has launched a new campaign that veers dramatically from the brand's lovably hokey "the freshmaker."

The new approach is fronted by a decidedly less hokey commercial that carries the brand's new tagline, "Roll With It." The old jingle is replaced by new music from Beacon Street Studios and the antics are slightly less goofy. But true to the brand's heritage, it's still all about getting the girl as the guy does in this ad.

The brand will spend $30 million over the next year to promote its mints along with Mentos Pure Fresh gum.

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by Steve Hall    Sep- 4-13    
Topic: Brands



How Agencies Have Reinvented Themselves for the Social Era

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The rise of social media has forced marketers and agencies to re-evaluate how they structure teams to better handle this new layer of marketing communication. It got us thinking.

How are agencies reconfiguring their teams to better function in the digital and social marketing era? How have agencies benefited from working not just with traditional creatives but how have they cast a wider net to include developers, freelance specialists and other partners? How do they then guard against "too many chefs in the kitchen"?

We queried several agencies and asked them what they are doing and what they have changed to improve how they work in an increasingly interconnected but complex industry. Some have retooled their org charts. Other have formed close partnerships. And still others have formed teams of people with seemingly unrelated skill sets.

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by Steve Hall    Sep- 4-13    
Topic: Agencies, Opinion



Does This Rollasole Ad Featuring Disembodied Legs Objectify Women?

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A new print ad campaign for Rollasole, a footwear brand that sells rollable flats, features images of women's disembodied legs amidst a party-like, illustrated atmosphere and the headline, "Let the good times roll."

Rollasole Founder Matt Horan says, "We're very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back."

We assume the notion here is that woman can carry these rollable flats in their purse so that when their legs tire of wearing societally-required high heels, they can simply don the flats and give their legs a break.

We've seen the disembodied legs theme before, most notably in a recent Voco ad which carried the headline, Play with my V-Spot because oral is better."

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by Steve Hall    Sep- 3-13    
Topic: Trends and Culture



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