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Why Kenneth Cole's Syria Tweet Was Smart Marketing

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You've heard the old adage "any publicity is good publicity," right? When marketers are on the receiving end of "any publicity," that usually means bad publicity. And it's usually not intentional. Oh, sure, there are marketers like GoDaddy and others who play the "banned ad" PR card by claiming a network banned their commercial from the Super Bowl when, in fact, the brand never had any intentions of running the submitted version. But for the most part, marketers avoid bad publicity like the plague.

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by Steve Hall    Sep-11-13    
Topic: Opinion



Robert De Niro Asks Us to Remember 9/11

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In an effort to get people to pause and reflect on the tragic losses of September 11, 2001, BBDO New York has created a video for the National September 11 Memorial Museum. In the video, 9/11 Memorial Board Member Robert De Niro asks people "to pause, to reflect, to explore, to learn and to honor the best in humanity."

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by Steve Hall    Sep-11-13    
Topic: Cause, Celebrity



If Farmers Farmed Like Fisherman Fish

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World Wildlife Foundation in Canada is out with a john st.-created video, part of the organization's Sustainable Seafood campaign, that asks the question, "We don't farm like this. Why do you fish like this?"

In the animated video, we see a catch-all net of sorts collecting a huge pile of animals, trees, earth and whatever else gets caught in the net. It's meant to be a metaphor for unsustainable fishing practices that, while more efficient, catch much more than they should.

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by Steve Hall    Sep-11-13    
Topic: Cause



Colgate Makes It Easy to Tell Friends They Have Food in Their Teeth

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Colgate-Palmolive in Canada, with help from UNION, has launched a Twitter-based campaign entitled, "There's Something In Your Tweet," to support the introduction of the new Colgate Slim Soft toothbrush in Canada. The campaign includes a service that allows people to anonymously alert others they have food stuck in their teeth.

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by Steve Hall    Sep-11-13    
Topic: Social



Nat Bailey Stadium UFO Sighting A Marketing Stunt For Space Center

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A video entitled "UFO at Baseball Game" was uploaded to YouTube on September 5 and, to date, has been seen by 245,184 people. In the video, what is purported to be a UFO is seen hovering in the sky just beyond the outfield of Vancouver's Nat Bailey Stadium during a September 3rd Vancouver Canadians game.

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by Steve Hall    Sep-11-13    
Topic: Spoofs



Agency Says YouTube is Awesome! No, Seriously, They Really Do!

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Gleefully heaping praise on YouTube as if it had just launched yesterday, MDG Advertising is out with a video infographic (yes, that's a thing, too) that touts the benefits of creating video content and using YouTube to feature that content.

The video begins with the wonders of the Old Spice campaign and how the Gangnam style video generated $870,000 in revenue. We are then told top brand have, on average, 35,000 subscribers and 884,000 monthly video views. These brands have 203,000 Twitter followers and 2.6 million Facebook Likes.

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by Steve Hall    Sep-11-13    
Topic: Agencies, Video



Denny's Pokes Fun at Apple's Gold iPhone 5S

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Oh everyone's talking about this one. Perhaps you've already seen it. If not, here it is. Yesterday, Denny's had a bit of fun with Apple's announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.

The ad shows a stack of pancakes alongside the word "pancakes" which is rendered in Apple iPhone font along with an "S" in a box. Underneath, copy reads, "Always available in golden."

Mmm...kinda makes you want to run out and grab a stack right now, doesn't it?

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by Steve Hall    Sep-11-13    
Topic: Brands, Good, Social



OMG! Subway Has a Bacon Sub!!!

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Everyone loves bacon, right? Oh of course you do. Don't listen to those health nuts. OK, maybe just the Paleo nuts who argue fat is good and bacon is king! They'd love Subway's new Beechwood Smoked Back Bacon sub...well, that is without the bread, of course.

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by Steve Hall    Sep-11-13    
Topic: Campaigns



10-Step Checklist for Your Next Website Redesign

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Launching or redesigning a website for your agency or one of your clients is no longer news but it's still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.

So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.

Download the whitepaper now and make sure your next website redesign goes swimmingly.

by Steve Hall    Sep-11-13    
Topic: Research



Soon to be Extinct Nokia Newsjacks Apple's iPhone Event

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Falling squarely in the "why bother" category, yesterday Nokia rode the Apple news cycle with a tweet that thanked Apple for, as Nokia UK put it, copying them with the introduction of the iPhone 5c which comes in colors. The tweet, which read "Thanks, #Apple ;)" carried an image of Nokia's colored phones under the headline, "Imitation is the best form of flattery."

Actually, Nokia, it's "imitation is the SINCEREST form of flattery" if you want to get things right. And if Apple copied Nokia then it copied every single other phone brand and, well, every other brand in every other category that makes its products in different colors.

To date, the tweet has been retweeted 32,630 times. Not bad for an account with just over 42,000 followers.

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by Steve Hall    Sep-11-13    
Topic: Brands, Social



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