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Apple to Nearly Double In-House Marketing Design Team

apple_grey_logo.jpg

According to Advertising Age, Apple will nearly double it in-house design team by adding 200-300 new designers. The addition aims to give Apple more control over its creative product. A source inside Apple told Ad Age the group has traditionally been kept small because Steve Jobs wanted Apple to be a product company, not a marketing company.

The increase dovetails with a recent Association of National Advertisers study which found marketers with in-house ad shops increased to 58% from 42% five years ago.

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by Steve Hall    Sep- 9-13    
Topic: Brands



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