Over the last few years, much of the marketing world has turned to content marketing: the idea that the best way to engage with audiences and raise your visibility is to share robust, usually educational content for free. This content takes many forms - blogs, videos, podcasts, books (and particularly ebooks, given their ease of distribution), material on social media, and more. Basically, anywhere and any way that folks learn.
Recent studies have, time and time again, shown the the same thing: content marketing works. It works in large part because there's a hunger for substance in marketing - for folks to talk to one another, teaching and sharing knowledge, rather than talking past one another with fluffy pitches. But as the research has shown, it's not just a feel-good strategy, but a serious driver of growth. So how do you go about implementing it for your own organization?
In an upset that is sure to ruffle the feathers of perennial Battle of the Ad Bands winner, JWT's Jam With Toast, Davis & Gilbert -- a law firm, no less -- won last night's Battle of the Ad Bands performing as Generator Honey. The annual event, held during Advertising Week, pits ad bands against one another in a battle of musical supremacy.
For a time, McCann's More Fucking Cowbell (yes, that was the band's name) held the top slot. For the past few years, JWT has held the honor of best ad band. That changed this year when the advertising practice of the Davis & Gilbert law firm put up a band called Generator Honey which, true to the band's name, feature a couple of very talented honeys, one of whom confidently strutted the stage in a delicious mini dress and heels.
We have to say all the bands were great. It was truly awesome to see so much talent on the stage from people who do this on the side. Kudos to all for participating.
The new iOS 7 release presents an opportunity for your branded app to leap frog the competition and steal market share unlike any other iOS update in the operating system's history. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.
This presents an opportunity for brands to capitalize on these factors by being first to market and gaining market share against the competition. This white paper will provide an overview of the key changes that come with iOS7 upgrade, and how to best take advantage of them with your mobile apps.
Harkening and borrowing from Charles Bukowski's works, this Dewers White Label video entitled "Live True" is, despite what a Dangerous Minds commenter dubbed akin to "mixing Bukowski with that kind of fatuous glib pseudo-anthemic indie shite is like reciting Shelley over the Spice Girls," a beautiful piece of emotionally riveting work that will make you seriously question your direction in life.
Almost harkening the Hill Holiday-created Infiniti launch campaign in which the car was never shown, Fred & Farid Shanghai have created a print campaign for Porsche China that shows juts how difficult it is to keep up with a speeding Porsche. Even for a photographer shooting a print campaign for the brand. Witty
If you're attending Advertising Week this week in New York...or just want to live it vicariously check out the pictures we took last night at the Opening Gala held at Lincoln Center and the Loud Live concert held at the Best Buy Center. It's clear, the advertising industry know how to have a good time.
From the ability to view the Metropolitan Opera right from the balcony of Lincoln Center to watching Funkmaster Flex do his thing at the Best Buy Center, the first night of the 10th annual Advertising Week was a blast.
A guy named Bernd Zikulnig, a pilot, aims to sell one pixel for $1 million. If you recall, Alex Tew sold one million pixels for $1 each. How Zikulnig thinks he can get one advertiser to spend $1 million on one pixel (which you won't even be able to see) is questionable but, then again, it's not the pixel that has value. It's the publicity that surrounds the stunt.
Prankvertising, an advertising strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days. It's riding on a push from marketers who believe that content creation is the best way to get and keep a brand in front of consumers online. They may be right about content creation, but when does a prank go from good advertising to a bad joke?
A new Orville Redenbacher campaign from Venables Bell & Partners takes the importance of popcorn to new levels. A lot of people simply can't enjoy their entertainment unless they've got a giant tub of popcorn in front of them. Us, on the other hand, realize popcorn -- and, sadly, pretty much every other piece of manufactured food -- is just a collection of chemicals unfit for human consumption.
Here's a really strange -- but intriguingly unique -- campaign from Madrid-based Lola/Lowe and Partners for Kiss TV which aims to take on music piracy. Three videos feature songs performed without music by PSY, MIA and LMFAO. The three music videos end with the tagline, "If you take out the music, you take out their meaning."