Nowhere near as funny as the original, Benefit Cosmetics is out with "Real Women Don't Fake It," a video whose subject matter is exactly what you think it is. But it doesn't come close to the hilarity of the original which actually kept you guessing a bit longer than does this sophomore effort.
You know you've made a staggeringly good film when the commercial director sitting in the audience sits slack jawed for almost the entirety of the thing.
That's Gravity, Alfonso Cuaron's 91-minute space blockbuster that everyone in the ad business needs to see, like, right now.
Like any good director, I've experienced hundreds of films in cinema, but as I sat in the 3D IMAX theatre, I struggled for a way to accurately and fully describe Gravity. "Spectacle" didn't quite cover the exceptional narrative tension. "Experience" just sounded understated.
In the end, I landed on "3D Cinematic Symphony."
While this chainsaw massacre-themed ad for Star Tron Enzyme Fuel Treatment may certainly be offensive to women it's also offensive on another level. It's a terrible ad. How do these things get made? Who creates them? Who approves them? What were these people thinking?
At the Intercontinental Hotel today in San Francisco, the 3% Conference kicked off with a keynote by Cindy Gallop. The conference, as the title would indicate, addresses the fact that just 3% of creative directors are women. Gallop launched right into the unbalanced situation that exists in advertising agency creative departments especially, as she notes, since 90 percent of all electronics purchases are influenced by women. And that was just one of several categories given as an example.
Email filtering is a hot topic right now. And it's not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. No wonder we always feel like we can't get enough done.
The latest big headline comes from The New York Times, which recently ran an article about retailers who are freaking out about Gmail's new folder for promotional emails. The new feature automatically filters most branded emails into a separate folder but also places a "Promotions" tab atop the main in-box so that the quarantined emails are only a click away.