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Women Are Just Eye Candy in This Y&R-Created Time Travel Montage For Valvoline


You've seen it before. You know what to expect. It usually comes from brands with a long history. And the concept is always the same. That said, somehow, this Young & Rubicam-created, MassMarket-effected commercial for Valvoline works well enough.

more »

by Steve Hall    Oct-21-13    
Topic: Commercials

7 Ways to Improve Your Ad Agency's Efficiency


Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.

Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently - like the proverbial well-oiled machine.


by Steve Hall    Oct-21-13    
Topic: Agencies, Opinion, Tools

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