Whenever sports stars come to Asia, they do an autograph session. But when Dwight Howard came to Manila, adidas, with help from TBWA Singapore, adidas went all in to do something that had never been done before. By coding a new ball-tracking program, adidas enabled Howard to create autographs for his fans with a ball and a court.
Fans were invited to play one-on-one with Dwight, with the movement of the ball captured to create the signature. The signature was then printed onto an adidas shirt, creating a one-of-a-kind piece for the fan to take home.
They've done Balls. They've done Paint. They've done Zoetrope. They've done Bunnies. It's done Pyramids. They've done Bubbles. So why not an entire town?
Yup, that's exactly what Sony, with help from McCann London did to hype the new Bravia 4K TV. It's a wonderfully colorful epic Which results in the covering of an entire town with millions colored pieces of paper petals, biodegradable, of course.
So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.
The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.
Smart marketers understand the many benefits of video -- increased engagement, increased time on site, increased click-through, increased conversion rate to name a few. As smartphone adoption increases placing a video camera in everyone's hands and services like Vine and Instagram make video sharing seamless, the amount of user-generated video has soared.
But how does a marketer crowdsource, capture, curate and leverage all this content? In this SparkReel whitepaper entitled How to Be Successful With User Generated Video, you will learn 10 ways your brand can encourage fans to create video and how to use those videos to support your brand's marketing goals.
Download this whitepaper now and ensure your brand is capitalizing on user-generated video.
Here's a completely different take on the hot-chick-in-advertising thing. Perhaps to teach a lesson to -- or punk -- all those Neanderthals with prurient thoughts (ahem), Hill Holliday crafted a witty campaign for Clark Bars in which hot women speak different languages while...looking hot.
As part of its Something Special Campaign, Honda sent a ghost hunter to Ernie Santos who claimed his 1996 Honda Civic is haunted. Apparently, the spirits in the car were victims of some sort of crime or accident.
Honda sent the ghost hunter, Erik Vanlier of Valley Investigators of the Paranormal, in response to a comment Ernie left on the brand's Facebook page.
Following the encounter during which Vanlier asks the spirits to leave, Santos reports he no longer senses the whispers and odd sensations he previously experienced while in the vehicle.
For the first time in almost a decade, DoDaddy Super Bowl advertising will contain no risque innuendo. The domain registrar has promised to clean up its act, a promise that's been underway since DoDaddy hired Deutsch New York in mid-2012 and one that accelerated under new CEO Blake Irving who joined the company in January.
"The [new] Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials." Creative details have not yet been shared.
Well, the Halloween candy is now on clearance and the plastic turkeys are on display. That can mean only one thing: we're at the cusp of Holiday Shopping Season! As someone who spends all day, every day thinking about the best way to get the right message to the rightperson at the right time, the holidays keep me up.
Recently we all learned from the IAB that digital ad revenue is significantly up over previous years. Yet, despite the mind-blowing $20.1 billion spent in the first half of 2013 alone, I'm excited about the opportunity to help retailers make sense of all their options and use them in the most effective manner - especially, during the critical holiday shopping period.
VigLink, a company that makes it easy for websites to automatically incorporate affiliate links within their content, is out with its VigLink Advertiser 50, a ranking of the top 50 brands ranked by their earnings per click. Earnings per Click, a VigLink metric, is defined as the average earnings a publisher receives for sending a click to an advertiser.
Topping the list is Nuance, a healthcare technology company that builds systems to help healthcare professionals and consumers manage their healthcare data. Second on the list, is GoPro, that awesome camera company that makes impossible-to-break, use-anywhere cameras.
Check out the full list here.
Here's a quick bit of help for you on a Friday. As part of our Adrants whitepaper series, we have for you a two page tip sheet from Spredfast entitled 10 Tip to Rock the Twittersphere. Even if you dub yourself a Twitter rock star, it can never hurt to brush up on your skills.
Download this tip sheet now to ensure every 140 character message resonates with your audience and impacts your brand in a positive way.