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Top 10 Design Trends For 2014 [Infographic]

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iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.

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by Steve Hall    Dec- 3-13    
Topic: Trends and Culture



12 Leading Brands And Visionaries Share the Elements of Great Social Programs

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Smart marketers know that the secret to building lasting customer relationships through social media is creating great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.

The Social Experience, a new 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.

Get your copy of The Social Experience now for an inside look at today's top social programs.

by Steve Hall    Dec- 3-13    
Topic: Research



Burger King Celebrates Hatred of Pre-Roll Ads...With 64 of Them!

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Working with Colenso BBDO and Flying Fish, Burger King New Zealand created 64 pre-roll YouTube ads acknowledging that fact people hate pre-roll ads. But they did it with a twist. Each of the 64 videos addresses the very content a person was trying to watch. Nothing like positively turning one of the most hated forms of online advertising into something that's actually amusing. Via.

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by Steve Hall    Dec- 3-13    
Topic: Video



How the 'Social Workforce' Can Power Brand Advocacy

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Is the day coming when we're going to earn raises for re-tweets?

Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees, but the move to employee advocacy is raising a lot of questions: How do you properly incentivize advocacy? What should employees share on social? How will this change the content of social networks? What types of companies can actually make this work?

There's a lot in the air with employee advocacy, and here's my read: brands can only pull it off if employees love the company.

To understand this, first look at the reasons why companies have embraced employee advocacy and how they are structuring their programs.

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by Steve Hall    Dec- 3-13    
Topic: Social



Pace Salsa Social Media Meltdown Was A Hoax

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UPDATE: Well the whole thing was a prank played on Kyle Kinane by fellow comedian Randy Liedtke, host of the Bone Zone prank podcast. So at the end of the day, it was just two comedians having fun at the expense of the rest of us. And Campbell's Soup has confirmed @Pace_Foods (which has been active since August...talk about a long con!) is not a Campbell's or Pace Foods Twitter account. Kinane says he was not in on the prank but we don't know what to believe at this point.

Original Story:

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by Steve Hall    Dec- 2-13    
Topic: Social



The Strangest Car Wash Ads You Will Ever See

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OK so while these may be the only car wash ads you've ever seen (seriously, when was the last time you ever saw a car wash ad?), they are certainly the strangest. But we love the "come clean" concept. It's like a confessional except with water and scrub brushes. The ads, created by TAXI Vancouver, are for Hughes Carwash.

"Gross..."

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by Steve Hall    Dec- 2-13    
Topic: Strange



How Small Agencies Can Steal Business From Large Holding Companies

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You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Ever since the merger announcement, both men have had nothing but negative commentary to offer, with most of their statements centering on the notion the Publicis Omnicom Group will be so large and unwieldy that it will continuously trip over it bloated, inefficient self.

When you think about the fact that WPP and Havas are gigantic holding companies themselves, anything Sorrell and Jones have to say regarding size and efficiency is laughable.

For an article I wrote for Central Desktop, I decided to speak to several advertising agencies that are, in fact, small and 100 percent qualified to comment on why bigger may not always be better, as well as why small can often times be the better solution.

More...

by Steve Hall    Dec- 2-13    
Topic: Agencies



Lorraine Bracco Endures 34 Crazy Christmases Atop a Tree For Netflix

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Deutsch LA is out with its first work for Netflix. The spot, Tree Topper, tells the story of the McDermott family from the perspective of a porcelain tree topper voiced by The Sopranos' Lorraine Bracco. She describes how she's seen it all over the past 34 years. Bracco's delivers give just the right amount of droll to summarize years of family craziness which include a bowling ball crashing through the ceiling and Uncle Luther's fake snow.

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by Steve Hall    Dec- 2-13    
Topic: Celebrity



Chocolate Milk Makes Better Hockey Players

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Hmm. The Paleo people would likely disagree but, hey, the milk lobby isn't an easy one to knock down. The chocolate milk lobby...now that's another thing. In a new black and white spot for chocolate milk, Greenpoint Pictures' directors, The Hudson Dusters, along with Deutsch New York, work with the NHL's Zach Parise. The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."

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by Steve Hall    Dec- 2-13    
Topic: Commercials



Pace Salsa Deletes Twitter Account After Insane (Fake) Online Meltdown

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UPDATE: Well the whole thing was a prank played on Kyle Kinane by fellow comedian Randy Liedtke, host of the Bone Zone prank podcast. So at the end of the day, it was just two comedians having fun at the expense of the rest of us. And Campbell's Soup has confirmed @Pace_Foods (which has been active since August...talk about a long con!) is not a Campbell's or Pace Foods Twitter account. Kinane says he was not in on the prank but we don't know what to believe at this point.

Original Story:

This, bay far, has to be the worst (best) Twitter-based brand implosion we've ever seen. Over the weekend, Twitter user Kyle Kinane (@kylekinane) struck up a conversation with Pace Foods (@Pace_Foods) and things quickly turned ugly. Kinane taunted the account to prove it was simply a bot responding to tweets. Then some humans on the Pace side of things became involved. And it got even uglier.

The story has everything a great thriller would have. Account impersonation. Account hijacking. A fake account created by Pace Foods to try to get an employee fired. Lying. Deception. Humor. A brand suspending its Twitter account. Everything you could ever want in a social media flame out.

Rather than recreate the entire conversation here -- after all why duplicate efforts when you can just link...which, of course is the beauty of the internet -- you can read all the delicious details and peruse a timeline of events over at Huffington Post.

by Steve Hall    Dec- 2-13    
Topic: Social



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