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Social Media Stunt Makes Millions of Chinese Believe Mythological Creature Actually Existed

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To hype up and coming Chinese luxury brand Qeelin, ad agency Fred & Farid pulled the wool over the eyes of millions of Chinese buy tricking them into thinking the mythological creature, the Qilin, actually existed.

The agency photoshopped a puppet baby Qilin into ancient Chinese photos as well as into a video. They then released the photos and video to influential social media types on the Chinese social media sites Weibo and WeChat.

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by Steve Hall    Dec-12-13    
Topic: Social



3 Reasons The Ad Banner Isn't Dead

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Oh how we've wanted to write a headline like that for so long. OK, maybe not. But it did get you to click on the headline, right? And, really, clicking is what this is all about. Today, Swedish agency Forsman & Bodenfors has given us reason to believe that, once again, clicking on a banner is a good thing. A very, very good thing.

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by Steve Hall    Dec-12-13    
Topic: Cause



Canada Revolts Against 150th Birthday Logos, Designer Proposes Alternatives

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In reaction to five proposed logos for Canada's 150th birthday, Canadian Designer Ibraheem Youssef, who was appalled at the quality of the proposed logo, took it upon himself to rally other Canadian designers to come up with something better.

To showcase the work, Youssef launched The150Logo to rally support and plead the country not to go down the path of mediocrity.

We're pretty sure anyone who looks at the official proposed logos versus those highlighted on The150Logo will clearly see how bad the official ones are and how much better Youssef's are.

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by Steve Hall    Dec-12-13    
Topic: Brands



Two Agencies Sell Empty Boxes to Benefit Children's Charities

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Rampant commercialism. Black Friday. Idiots fighting over TV sets at Walmart. Is anyone sick of the disgustingly selfish focus on commercialism? Barton F. Graf 9000's Jerry Graf and TDA_Boulder's Jonathan Schoenberg are. The two men who ran into each other at a recent industry event decided to do something about it.

The two agencies have launched Bawx, a site on which, well, you can buy boxes. But with a twist. The boxes are both toys for children and a means of raising money for children's charities Blue Sky Bridge in Boulder and Charley Davidson Fund in Boston.

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by Steve Hall    Dec-12-13    
Topic: Cause



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Only Barbarian Group Could Make Intermodal Transportation Look This Cool

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Intermodal transportation. Perhaps you've heard of it. More likely, you haven't. But you know exactly what it is. It's a shipping system that uses those big containers you see at various seaports that make their way from ship to shore to truck to train carrying contents that, ultimately, end up in your home. Like washing machines, jeans, beverages, light bulbs, refrigerators, computers and basically, well, most everything.

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by Steve Hall    Dec-12-13    
Topic: Video



47% of of Ad Agencies Hate the New Business Pitch Process

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Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently

However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.

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by Steve Hall    Dec-12-13    
Topic: Agencies



Beautiful Toshiba Encore Ad Makes Us Hate Digital Devices

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The press release for this wonderfully created and produced work, by McCann and Psyop, for Toshiba tells us "it will leave you asking for an encore." Well, perhaps, but not necessarily for the Toshiba Encore which the work promotes.

After watching this "experience" -- in which fractal zoom is employed to place viewers in the the middle of the action using using 3D cameras, symbolic elements and matte painting environments that add depth and dimension to the shots -- you are left with the feeling that technology has let you down. Because, really, does any device give you the glorious experience depicted in this work?

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by Steve Hall    Dec-10-13    
Topic: Commercials, Creative Commentary, Good



How to Choose the Best Social Media Management Dashboard

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So you're up and running with social media for your brand, right? But are you managing it as efficiently and effectively as you could be? A complete social media management dashboard or Social Relationship Platform (SRP) partner provides a unified platform for engaging audiences, activating customers, and driving business results across all social channels.

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by Steve Hall    Dec-10-13    
Topic: Research, Social



10 White Lies You Will Utter This Holiday Season

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From the inlaws to the cooking to the children, there's plenty of things to sort-of enjoy about the Christmas holiday and UK-based Hiscox Insurance wants to make sure we fully appreciate each and every one of them.

Working with The Viral Factory, the insurance brand has created a video entitled The 10 White Lies of Christmas. Witness as a beleaguered husband and father endures the trials and tribulations of the holiday season.

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by Steve Hall    Dec-10-13    
Topic: Video



Special K Wants Women to Stop Talking About How Fat They Are

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Akin to Dove's Beauty campaign which urges women to be less analytical about their looks, Special K is out with a campaign that aims to "shut down fat talk." Created by Leo Burnett and directed by O Positive's Peyton Wilson, the work witnesses women shopping in a clothing store where the clothing labels contain actual "fat talk" quotes found online.

more »

by Steve Hall    Dec-10-13    
Topic: Campaigns



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