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In another example of a brand inserting itself into social discourse, Israeli sweets brand Elite, with help from BBR Saatchi & Saatchi, decided to sweeten Israel's decidedly depressing news.
The agency launched a brand newsroom (oh how 2013 of you!) to re-interpret the news with videos and a cast of muppets who added some positivity to the daily news cycle.
The videos reached 1.5 millions views and the brand's YouTube channel saw a 923% increase in subscribers. Watch the case study video below.
Ah, the double standard. Men seem to get away with a lot more than women when it comes to fashion. While it's completely acceptable for a guy to show up to an event in jeans and a t-shirt, God forbid a women show up in anything less than a form fitting, cleavage-bearing cocktail minidress and a pair of high heels.
Seems Publicis Groupe has outdone itself in the holiday card department this year. Last year, the agency took over YouTube with a message from Maurice Levy. This year, they're taking over YouTube again but this time they've incorporated the use of one's webcam to deliver content based on the number of viewers.
The webcam detects how many people are watching the video and based on that the video's content changes. What changes? More players are added base on the number of viewers. Depending upon how many viewers, you may just see Maurice sitting at a desk or you might see a full blown party complete with confetti, a Chinese dragon and cheerleaders. Levey, indeed, is becoming quite the YouTube sensation.
Crowdsourcing agency Victor & Spoils has had a bit of fun with the Dove Body Evolution video. For its holiday card this year, the agency has done it's own version of digital manipulation, transforming the Dove Body Evolution model into Santa Claus. The video begins with the statement, "Ad agencies go to disturbing lengths to create the perfect image." And then, "Guess we're no different." The model is then transformed into St. Nick.
Let's just hope Santa Claus 4 doesn't go in this direction.
If you hadn't noticed, in the world of advertising, things come and things go. What's cool today is passé the next. It's a fickle business with an inherent lemming-like underpinning that almost requires brands to quickly jump on the latest trend lest they be viewed as stodgy and out of touch.
But the problem with this approach to things is twofold. Much like the movie business, in which most sequels never live up to the original, rarely do "advertising sequels" live up to the original and rarely does the much pontificated "next big thing" ever truly come to pass.
In celebration of this hard to shake advertising trait, we're going to take a look at some of advertising's trends that wish they could have become more than trends - and how a little collaborative foresight could have avoided both the time wasted willing these trends that never were into fruition and the embarrassment that resulted from choosing to be a copycat.
OK so maybe this agency holiday card isn't really that funny or scary but it does give a jolt to those who work at Baltimore-based Planit. For this year's holiday card, the creatives decided "scare the cheer" out of fellow employees by tricking them into thinking they were just singing Christmas carols in front of a green screen...until a "monster" hops out of a box and "cares the cheer" out of them.
Hmm. William Shatner just can't seen to keep himself away from flames and explosions. Much like that turkey fryer video he did, Shatner can be seen among flames once again in this Visit California commercial created by MeringCarson
The latest entry in the campaign is a spot entitled Dreamers which highlights the fact California has always been a magnet for dreamers who dream big. The ad features singer-songwriter Sara Bareilles, Olympic Gold Medalist Kerri Walsh Jennings, professional skateboarder Bob Burnquist and pro-surfer Rob Machado who let's us know that, like us, he "puts his board shorts on one leg at time."
Airbnb, courtesy of San Francisco-based Pereira & O'Dell, has launched its first national campaign which will include online, TV, print and cinema. The agency worked with artists to interpret Airbnb listings and represent them as birdhouses. Why birdhouses? Because they are home to birds which travel the world like no other creature and see things from a completely different perspective.
This spec ad from effects studio Cinesite is pretty awesome. Several astronauts on the moon are suddenly attacked by a monstrous creature who, it seems, has been awoken from a slumber and isn't too happy about it. The creature violently slams three astronauts into the ground while a fourth hides behind a rock.
This being an ad for beans, you can basically guess what happens next. However, in space, where there's no air to carry sound, astronauts can unleash all manner of gaseous output without fear of anyone (without a radio connected to said astronaut) hearing anything...let alone the body-crushing sound effects.
Funny ad. But we're calling a technicality.
We haven't written about Brittany Spears in years. There was a time she dominated the pages of Adrants. Both because she was very active as a spokeswoman for many brands and because, well, we always had a thing for Britney. She is kind of hot after all, right?
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