Sometimes the solution to a marketing problem is staring you right in the face but for some reason you can't seem to bring it to life. Fred & Farid Shanghai, however, saw the solution. For their client Vicomte A., an online retailer of women's clothing, the agency pondered, "How can we get people to share the brand's collections on social media?"
Very sad news in adland this morning. The Martin Agency President Mike Hughes died Sunday at age 65 after a battle with lung cancer. He was diagnosed 16 years ago. Hughes, who joined The Martin Agency in 1978, was instrumental in transforming the agency from a local shop to an agency in the national spotlight.
Speaking to the Richmond Times-Dispatch about Hughes, Crispin Porter + Bogusky President Jeff Steinhour said,"The Martin Agency is and has been one of the finest creative agencies in the country, and much of its prowess was delivered by Mike's will to make them great. I had the opportunity to compete against Mike over the years and he was a cagy and wise agency boss whose zeal for this tough business never left him -- even after he had achieved so much."