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3 Social Media Trends to Watch in 2014

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Now that 2013 is in the history books, marketers the world over are looking back at the previous year hoping to glean insight into what's to come. And there's certainly a lot to take into account. 2013 was a banner year as far as social media marketing is concerned, with Facebook reigning as supreme as ever. Although the teen demo bailed in record numbers, presumably to newer platforms that mom and dad have yet to discover.

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by Steve Hall    Jan-10-14    
Topic: Opinion, Social



Top 10 Explainer Videos From CES Exhibitors

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With more than four decades of success, the International CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive. Every year CES draws attendees from around the globe ready to do business.

When it comes to introducing new products and services, start-up businesses must focus on distinguish themselves and their products from similar companies.

It is crucial to explain why should people choose you. As we believe in explainer videos, we went through the websites of this year's exhibitors to see how often and how well they are using their explainer videos.

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by Steve Hall    Jan-10-14    
Topic: Industry Events, Video



Clickable Paper to Destroy QR Code, Save Print?

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Ricoh is out with new apps for a technology called Clickable Paper. In a nutshell, it does away with the dreaded QR code by embedding hotspots directly into printed materials that are recognizable by an app.

Each hotspot can point to multiple links rather than just one as it is with QR codes. And since there is no ugly QR code gumming up the works, designers will love it. Of course, people will need some sort of indication that these hotspots actually exist on the paper in the first place.

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by Steve Hall    Jan- 9-14    
Topic: Mobile/Wireless



Cannes Lions 2014 Is Open For Registration [Photos]

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Yes, people. It is that time of year again. Time to start planning your trip to the South of France where you will put a large dent in your expense account, sip champagne on the Carlton Terrace and squeeze in a few late night visits to the gutter bar. Oh, yea, and hopefully bring home some metal. After all, that's why we go to Cannes, right?

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by Steve Hall    Jan- 9-14    
Topic: Industry Events



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Colorado Restaurant Celebrates Pot Legalization With Paranoia-Reducing Pot Pairing Campaign

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This week, Colorado restaurant chain Hapa Sushi in Boulder is celebrating the state's legalization of marijuana with a "weedy" print and in-restaurant ad campaign, Happy Legalization, created by TDA_Boulder.

The campaign consists of three ads, running in Colorado weeklies and monthlies. One of the ads, Pairing Menu, doubles as a hand-out menu. Another, Effective January, doubles as a table tent and as an in-restaurant poster.

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by Steve Hall    Jan- 8-14    
Topic: Campaigns, Newspaper



Hispanic Band Kinky Helps Honda Sell Civic Coupe

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Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe's fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.

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by Steve Hall    Jan- 8-14    
Topic: Brands



Yes, Nissan Did Deliver a Versa Note Inside A Giant Amazon Box

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You know what the best thing is about this week's delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla



Dutch Insurance Company Pranks Its Own Call Center

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It's one thing to prank unsuspecting consumers as a marketing ploy. It's another to prank one's own employees for the same reason. But that's exactly what Dutch insurance company Centraal Beheer did to its call center employees.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla



Four Trends That Will Disrupt Marketing in 2014

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Up for some crystal balling? We reached out to several industry creative and strategy types to share with us what they see on the horizon for 2014. What will we see? Some predictable stuff like the continued growth of mobile and experiential. And some no so predictable...such as the proliferation of Emoji Economics. No, seriously.

Read on to see what's coming your way in 2014.

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by Steve Hall    Jan- 7-14    
Topic: Opinion



Time Stops, Drivers Talk in Distressing Road Safety PSA

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We're not quite sure what it is. Or why. But New Zealand, Australia and the UK consistently create the best road safety commercial in the world. This new one from Clememger BBDO for New Zealand's Transport Agency is a bit different in its approach from PSAs that drag us through the horror of an automobile accident and more akin to the Sussex Safer Roads Embrace Life PSA which employed slow motion.

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by Steve Hall    Jan- 7-14    
Topic: Cause



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