Now that the Super Bowl is over, we can turn our attention to the next big ad industry event on the horizon, Aside from the Academy Awards -- because, let's be honest, the broadcast is really just a playground for Super Bowl wannabees -- there's Cannes.
The 61st Cannes Lions International Festival of Creativity has announced the first nine jury presidents, out of a total of 17, selected to chair this year's juries.
Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.
Other findings include:
- Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
- Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
- Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
- Top tweets came from H&M, Budweiser and Snickers
- Most active states were California, Texas, New York, Florida and Washington
So you think everyone stops what they're doing to watch commercials during the Super Bowl? It's a wildly held belief that it's the one time of the year, people actually do pay attention to commercials.
Adobe has another thought on that topic...
So during that epic Chrysler Super Bowl spot which featured Bob Dylan droning on about all things America, he, at one point, asked, "Is there anything more American that America?"
To which a Miami Ad School student said, "Yea, there's a lot more in America that's all about America being America...and stuff."
And then came the parody...
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Yesterday, SXSW Interactive announced the finalists of the 2014 SXSW Interactive Awards, all digital projects that were launched or completely redesigned in 2013 (with the exception of those in the Classic category).
The winning entry across each of the 15 categories will be revealed at the 17th Annual SXSW Interactive Awards Ceremony presented by INNOCEAN on Tuesday evening, March 11 at the Hilton Austin Downtown (500 E 4th St), which will be emceed by Nerdist News host Jessica Chobot.
In a game that only a Seattle Seahawks fan would find entertaining, it was a cuddly commercial featuring a Clydesdale horse bonding with a puppy that won America's vote in SpotBowl's annual Super Bowl commercial poll.
The poll, in its 11th year, was created by advertising agency, Pavone. SpotBowl was presented this year by Adrants.
If we can get past Jo Namath's coat, we can get into what went on last night during the Super Bowl. The Broncos tanked. You all saw that. Or maybe you didn't since, like us, you were just there for the ads.
Sadly, this year, there were no breakouts. No Clint Eastwood. No Paul Harvey. No Mean Joe Green. But there was RadioShack, a brand that has, despite all odds, managed to service the digital revolution.
It's kind of like the rule of movie sequels. In almost every case, the sequels are never as good as the original. And this is the case with Bob Dylan's Chrysler ad. After Clint Eastwood, there really is no follow up. Hey, Dylan is awesome but "There's nothing morew American than America"? Really? Really?
Really? Did you see it? You thought it was an ad for the next Transformers movie, right? Come on. Admit it. But no. It was ninety seconds of bombastic puffery with three seconds of sell. But, hey, Maserati is a lifestyle brand so it's all good.