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VW's Hill Hold Assist Doesn't Work With Fat People

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It's always interesting to see another country's take on American culture. Sometimes they gate it right. Sometimes they get it wrong. Other times, it just causes one to scratch one's head in bewilderment.

The latter reaction is what we experienced upon viewing this ACW Grey Israel-created ad for VW. Using Elvis -- from his skinny days to his fat days -- the agency is promoting the brand's Hill Hold Assist feature. Except, it isn't doing much for Elvis who is far from holding his ground on the incline.

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by Steve Hall    Mar- 4-14    
Topic: Brands



Just How Many Awards Can Cannes Lions Fit Into One Week?

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On a binge to see just how many awards it can pack into one week on the South of France, Cannes Lions has introduced Regional Network of the Year, replaced Media Agency of the Year with Media Network of the Year and made changes to the Palm d'Or.

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by Steve Hall    Mar- 4-14    
Topic: Industry Events



Chipotle Goes All In With Major League Soccer Sponsorship

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Chipotle has partnered with Major League Soccer and has announced it will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle's largest single sports partnership and will feature promotional programs with 12 teams, individual players, and programs across the entire league.

Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by launching promotions to reach MLS fans. During the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation's top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game.

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by Steve Hall    Mar- 3-14    
Topic: Sponsorship



DuvalGuillaume Frustrates Belgian TV Viewers With Spinning Buffer Ball

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More often than not when you are video content online, you suffer the dreaded spinning circle buffering icon. You've come to accept that this is normal when going online. But what if this happened while you were watching TV?

To promote Belgian telecom company BASE's 4G service, the agency used billboards at the beginning and end of programming with the text, "You're not used to waiting at home. So why wait when you're on the move? With BASE 4G, you can surf everywhere as fast as at home."

It would certainly be a bit disconcerting to see the dreaded spinning ball while watching "regular" TV so perhaps this did a good job grabbing the audiences attention.

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by Steve Hall    Mar- 3-14    
Topic: Television



Best Social Media Moment of Oscars 2014 (Most Retweeted Tweet Ever)

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And Meryl Streep gushes, "Oh I've never tweeted before!"

Hundreds of thousands of retweets and it broke Twitter.

Within 30 minutes, Ellen's tweet bested Barack Obama's Four more years tweet.

by Steve Hall    Mar- 2-14    
Topic: Television



Is This Year the Last Year of the SXSW Agency Invasion?

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The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), it seems the backlash is now in full swing.

Several years ago (maybe 2010) when I saw Pepsi erect that gigantic playground and CNN take over that restaurant, I knew the quaint geek-fest days of SXSW where over and we were in for a very different SXSW. But even then, SXSW was still an orgasm of epic digital awesomeness.

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by Steve Hall    Mar- 2-14    
Topic: Industry Events



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