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Like A Dot Com CEO Throwing Money Around in 1999, Samsung Rebrands Heathrow's Terminal 5

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In an epic rebranding stunt, Samsung is opening its pocketbooks and will rebrand Heathrow's Terminal 5 for two weeks. It will be known as "Terminal Samsung Galaxy S5." I shit you not.

Beginning Monday, the brand will cover the terminal with signage including entry and exits, the security area, boarding gates and baggage claim.

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by Steve Hall    May-16-14    
Topic: Sponsorship



Because Bouncing Boobs And Benefit Cosmetics Eyeliner Are Must-Haves When Getting Arrested For Stealing Diamonds

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So what's a girl to do when she's running from the cops, drops her stash of diamonds, gets arrested, get placed in a cop car to be hauled off to the police station to be arrested and have a mug shot taken? Stealthily slip out of her handcuffs while seated in the back of the cruiser so you can apply eye liner so you look great for that mug shot.

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by Steve Hall    May-15-14    
Topic: Racy



Holland's Pim de Koel is Back to Teach Americans How to Experience Cool

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Holland is back! And it's even cooler! Or at least it wants you to experience all the cool Holland has to offer. Following Episode 1: Can Cool be Taught?, spokesperson Pim de Koel is back with Episode 2: Can Cool be Experienced.

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by Steve Hall    May-15-14    
Topic: Video



You Will Need to Pay Very Close Attention to This South African Anti-Gun PSA to Truly Understand it

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I had to watch this PSA for Gun Free South Africa twice to really get it. It's very subtle. In an effort to turn the country into a gun-free zone or at least mitigate the fact that over 50 firearms are stolen or lost each day and that 18 people are shot everyday, the spot delivers the message, "If you're stolen gun was there, so were you. Hand in your gun.

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by Steve Hall    May-15-14    
Topic: Cause



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How to Thrive After Facebook's Reach Decline

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Don't be discouraged by Facebook's organic reach decline. Learn from experts how to continue to drive ROI with social.

It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

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by Steve Hall    May-15-14    
Topic: Research



Deutsch Makes Comic Out of Animated Gifs For Taco Bell

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- Deutsch is out with "The Spicy Adventures of Johnny DLT" for Taco Bell which consists of what is said to be the first-ever comigif, a comic made out of gifs.

- LBS Financial Credit Union launched a multimedia ad campaign featuring its new spokesperson and brand mascot -- George Washington.

- Ukrainian startupper Alex Bessonov introduced an unusual device that will bring immersive watching experience for flat screen TV. Eye Flattener makes your eye the same shape as flat screen. To stop this madness Samsung made first Curved TV. Samsung Curved TV -- picture that fits your eyes.

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by Steve Hall    May-14-14    
Topic: Agencies



Without Realizing, People Are Murdering Each Other In This Mexican Environmental Ad

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Here's a beautiful piece of creative entitled Help Save Us from Publicis Mexico for Mexican environmental group, CEMDA, that deftly illustrates the effect humans have on their environment and how they re inextricably intertwined.

In the ad, we see a logger, a hunter, a driver, an ice fisher, all of whom are engaged in acts that are detrimental to the environment. With increasingly quicker intercuts, the ad drives home its point that humans are damaging the world around them. And as the ending is revealed, that damage has a direct affect not only on the planet but on people as well. .

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by Steve Hall    May-14-14    
Topic: Commercials



This Plastic Surgery Ad Featuring Justin Bieber And Jennifer Lawrence Will Horrify You

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Why do people do this? Why do they go to such great lengths to alter their looks when, in fact, all they're doing is making themselves look like inhuman freaks? Oh sure, a little nose job and breast augmentation here and there is fine but when you get plastic surgery because you want to look like Justin Bieber or or Jennifer Lawrence, there's a screw loose.

But if you're Pesky Sunder Plastic Surgery and your patients are a bunch of plastic types who have formed a musical groups called The Plastics to make a plastic surgery commercial then you just throw your arms up and say, "Fuck it. Bring it on." Otherwise YouTube would be filled with corporate product demo videos that could put an army of sugared-up kids to sleep on Halloween.

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by Steve Hall    May-14-14    
Topic: Strange



Who Knew the Moon Was Made Out of Beer? This Ad Proves It

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When you first view this ad which appears to be a nighttime view of the moon, you might wonder why the moon looks, well, a little off. Or why the moon looks more amber than grey. Or why it looks like, well, a beer.

That's because it is a beer. A Carlsberg beer. It's a Carlsberg beer that looks like the moon in a Carlsberg ad created by BBR Saatchi & Saatchi Israel.

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by Steve Hall    May-14-14    
Topic: Strange



Gus Van Sant Directs Highfaluting Ads For BMW i8

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To introduce the very futuristic-looking i8, BMW enlisted the help of actors Michael Pitt (Boardwalk Empire), Sam Hazeldine (The Monuments Men) and Mickey Sumner (Frances Ha) who, directed by Iconoclast's Gus Van Sant, utter poetic hyperbole of epic proportion.

For a car as cool as this, we guess you can say just about anything. You know, like fashion ads. They make no sense whatsoever but they seem to build a brand just fine. SO prattle on and sell some i8's, BMW.

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by Steve Hall    May-14-14    
Topic: Celebrity



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