It's almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.
more »
Complete with a salaciously sexy bare ankle, a peeping Tom, a cross-dressing judge, an S&M dominatrix and a bobby in bed, this Fentiman's soft drink ad is probably as close to porn and it got in the 1800's.
more »
This Coors Light ad is definitely different and it's definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.
Oh and it's narrated by a guy wearing a bear head hat. That talks.
Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post's Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.
more »
Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.
Knowing there'd be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.
No word on any offers yet but the video is getting some good traction.
more »
There are ads that poke fun at other brands. There are ads that poke fun at the ad industry. There are ads that poke fun at big brand advertising. There are ads that poke fun at advertising's propensity to over-hype the simplest of things. This ad is all four of those things and more.
We're not going to tell you what it's for. Just watch. We will, however, say you may feel like eating a bit more healthy after viewing this ad.
more »
When AdFreak's Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love "is totally worth the watch" and is "a bit like a softer and sweeter Judd Apatow movie" and that there might be "Pabst Blue Ribbon in there somewhere," we were hooked.
more »
