SXSW is a 10-day extravaganza filled with innovation, creativity and inspiration. The event offers hundreds of talks by industry leaders on a wide array of topics. However, planning your itinerary can be a challenging, even overwhelming, task. But it doesn't have to be. To help, I've put together a list of the top ten marketing talks you should consider attending at SXSW 2017. And it's all about chatbots for 2017.
By: Ido Iungelson, Mobbie Nazir, Asher Rapkin, Seth Harris
Automated assistance, or artificial intelligence (AI), is expected to revolutionize the way people communicate with brands online. With the launch of the Messenger chatbot this year, marketers are putting more thought into how they can communicate with their audience. This talk is about how social media artificial assistance is changing the way companies interact with their consumers and how this is expected to change the way they lead them through their sales funnel.