Content marketing involves providing reliable and valuable content or information to prospective customers with the goal of branding, positive sentiment, building trust and awareness. This is done through podcasts, social media posts, standard videos, webinars, e-books, email newsletters and white papers. Let's now discuss the importance of content marketing.
Onboarding customers isn't something that belongs just on your website. Email, as one of the most effective marketing tools is an excellent place for this too. However, you have to know how to make the right kind of impact with your customers.
Here are some tips you might find useful:
Understand the customers
The first step to anything is research - in this case, of your customers. For one, start paying attention to what people are already doing with your software. Use metrics to track their engagement, actions and reactions to different things. You'll get a lot of data about your customers from different analytics sources. All of this data should be analyzed and comprehended in a way that can help you understand your users better.
The fact is, without understanding who your customers are, you are shooting blindly. Avoid making this mistake and research everything you can.