Stock video is generic video footage held by massive online libraries. In a world where videos are quickly becoming the most sought after type of content online, marketing firms are using stock video to boost engagement and increase their video presence for pennies on the dollar.
If you're not using stock video in your marketing campaigns, here are five reasons why that has to change.
Video content is the new standard
Whether you like it or not, consumers want video content much more than they want to read your landing pages or blog. 90% of consumers say video content helps them make buying decisions, and internet traffic is expected to be 82% video-based within a year.
The bottom line? Your customers want more video content.
Using stock footage allows you to make more videos for less money. An increased video presence will help keep your brand front of mind for existing customers and will entice potential customers to watch and follow. If you aren't producing up-to-date video content, new customers will likely choose a competitor that is....