Landing page optimization: Using data, hypotheses & tests for more conversions

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Your landing page is there, but the desired success is missing?

Then it is probably time that you take care of the landing page optimization.
But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

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by Steve Hall    Jan-23-20    
Topic: Tools



Using Wordpress Plugins To Boost Your SEO in 2020

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Seeing as Wordpress powers around 27% of all websites according to W3Techs web technologies survey, I can assume some of you will find this beneficial to help boost your SEO score and gain the rankings and results you would like.

Wordpress is great, it's free and contains more than 50,000 plugins that we can use to help us in communicating our communications with our audience on our website. Wordpress has plugins for almost everything, on-page SEO, don't worry Yoast can take care of that, website loading slow? Don't worry there's a plugin or two that can help. Trying to build a strong email list? Hustle plugin will take you all the way.

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by Steve Hall    Jan-23-20    
Topic: Tools






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