Today's hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about - called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.
Let me explain. Recently, a friend and I embarked on a trip to Southeast Asia, and in planning the trip, we did what most millennials these days do - we built our itinerary by hunting for the most popular geotags and added them to our extensively-tabbed and color-coded Google Doc. Full disclosure: the Google Doc had nothing to do with being millennials; it was because of my extremely detailed personality.
The days of physical advertisement are indeed moving out of existence, and it is becoming easier to implement with a few clicks of the mouse. Learning a few tricks of internet marketing may have helped your business to be noticed by potential customers. But just implementing a few marketing tactics here and there is not enough. For many firms, even after they employ an entire team of marketing experts, they are sometimes not able to succeed. This can be due to certain mistakes made when approaching different marketing strategies. If you have a bright, new business idea, you will need marketing to support it. Just be sure that you don't make the following blunders.
Whether you like it or not, booth babes are still very much a part of exhibitions. Despite the controversy, bans and threats you will almost definitely see a booth babe at the next trade show you attend.
Promotional models spend their time posing for photos with delegates and gawkers alike. Questions have been raised as to whether or not using booth babes can improve the effectiveness of your exhibit.
Let's, once again, take a deep dive into the world of booth babes.
One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.
However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.
Email marketing is very popular in this day and age because almost everyone has an email mailbox. It is a great way to reach the targeted audience with new offers or sales that you may be running and many companies have found success in it. The email marketing method has also been used amongst millennials and it has had some great success stories.
Businesses have tried different ways of reaching out through emails to try and engage their millennial audience - video content, infographics, and some personal touch humor in email marketing. Sometimes it has been a highly successful approach and sometimes not.
So, what's that that the marketers often miss out and their email marketing campaign didn't reach their target group. So how can you reach them when using an email marketing methodology?
In today's marketplace, fans and customers expect to be treated like kings. Since the competition is significant in every single niche and industry, your brand needs to stand out from the crowd and create a stronger relationship with its prospects.
There are countless ways to improve your brand perception. One of the most productive ones is to develop a great customer service system that creates a stronger bridge between you and your buyers.
How do you do that?