If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.
It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.
According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.
The one thing all you business owners have in common is that you are all looking for that next sale.
You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.
If you're a marketer and feeling a little left out of the cybersecurity equation, you're not alone. Only a paltry 22% of companies include a CMO on their incident-response team in the event of a data breach. Considering the capacity for a company's marketing department to inadvertently create a breach through poor data handling habits or ignorance of good cybersecurity habits, you'd think including the CMO in security matters would be a higher priority.
Maybe it's time for marketers to educate themselves. If you agree, you're in the right spot. By the time you reach the end of this article, you probably won't be a security expert but should know enough about overall cyber-safety and data protection to at least not be the one to blame if there is a security-related incident.
Here are a marketer's best tips for 2020.