5 Ways to Use Virtual Reality in Your Marketing Strategy

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For most people, virtual reality sounds like an imaginary concept from science fiction, but in reality, VR has been present on the market for quite some time.

By definition, virtual reality is "computer-simulated surroundings which have the capacity to simulate physical presence in real or imaginary worlds".

Virtual reality (VR) is predicted to completely disrupt the shopping experience. According to Goldman Sachs, the estimates of VR investments (including augmented reality) will reach 1.6 billion dollars until 2025.

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by Steve Hall    Apr- 7-20    
Topic: Games



How to Use Social Media to Understand and Engage Your Customers

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For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.

The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.

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by Steve Hall    Apr- 7-20    
Topic: Social



Why You Should Never Cut Marketing and Ad Spending During a Crisis

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The current global pandemic is unprecedented for individuals and businesses around the globe. As stores close and consumers retreat to their homes, many firms are contracting their spending in hopes of weathering an economic disaster.

But many companies are going about this all wrong.

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by Steve Hall    Apr- 7-20    
Topic: Opinion



User Interface Trends To Watch Out For In 2020

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As the rapid growth of technology continues, the influence that it has over anything digital also grows stronger. When it comes to website design, there are many trends that exist and as the years go by, these trends increase in number. As we recently entered a new decade in the new millenium, it's more likely that web design will be more innovative.

One of the main objectives of website design is to give visitors a satisfying user experience. An element that is vital to achieve that is the user interface. Designing an innovative and user friendly UI can make or break every web developer's work.

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by Steve Hall    Apr- 7-20    
Topic: Publishing



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