Of all the forms of content marketing, video offers the greatest opportunity for digital marketers.
And yet the majority of us are blowing it.
Broadly, mistakes in this strategy manifest in three ways:
- Not creating a clear standard for ROI
- Publishing new videos and moving on without promotion
- Whiffing on the content itself, particularly the video topics
Content marketing has been a buzzword in the marketing industry over the past few years. It revolves around answering your target customers' questions and providing them value (mostly free of cost) with evidence-based strategies.
Every business can benefit from content marketing strategies. There is no restriction based on the type and scale of the service you provide. Whether your business is big or small, you can use content marketing to increase your reach and attract more customers.
Content can be of several types. Marketers use written, visual, audio, and video content uniquely at different marketing funnel stages. Forrester claims that a buyer consumes almost twelve pieces of content before deciding to make a purchase.