Tim Berners-Lee, W3C Director and inventor of the World Wide Web, says:
"The power of the web is in its universality. Access by everyone, regardless of disability, is an essential aspect."
Today, the web has turned into an indispensable resource that covers every aspect of human lives. To gain full access to diverse fields, such as healthcare, government services, employment, education, entertainment, or online purchasing, you must access the web.
This makes it all the more important for web developers to enhance accessibility for all. An accessible website provides an equal UX, reaches a broader base, and brings a competitive edge to the forum.
CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.
Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.
CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.
The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.
While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:
- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads