The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.
Want to make some changes to your company's online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.
When it comes to promoting your business, a solid content creation and content management strategy is an effective marketing tool. Whether you plan to do this yourself or hire article writing services, here are some things that will generate results you want to see.
Who Is Your Audience?
It's safe to assume that if you have a business, you know who your target market is. But in order to write articles that are beneficial to your business, you need to go deeper than target demographics.
For the time being, think of your audience as a single individual. You need to figure out what makes them tick. What are their likes, their dislikes, and what draws them to what you're selling? A great content marketing strategy will take into account all possible aspects of your audience. This includes everything that brings them joy to the things that cause them pain.
Start jotting everything down. You are essentially humanizing your target audience, identifying them beyond numbers. This is what will help set the tone for your articles. Remember, there's no such thing as too much information when it comes to dissecting your audience.
Being on the right side of marketing means you have digitized your marketing style and have adopted social media marketing. You understand the importance of having a branding strategy that involves social media. You are already reaping the rewards, but you can't shake the feeling that there could be more to be gotten. You yearn for more customer engagement and more visibility. What if we told you the answer is quite simple. The answer is in a social media platform you have been using over the years. No, you guessed wrong. We aren't talking about Facebook. We are talking about Instagram.