| CREATIVE EFFECTIVENESS SHORTLIST | ||||||
| CATEGORY | CAT NO | TITLE | ADVERTISER | PRODUCT | ENTERED BY | COUNTRY |
| Creative
Effectiveness |
A01/007 | MAC VS. PC | APPLE | MACINTOSH | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| Creative Effectiveness |
A01/026 | THERE'S A McDONALD'S FOR EVERYONE | McDONALD'S | McDONALD'S | LEO BURNETT London | UNITED KINGDOM |
| Creative Effectiveness |
A01/029 | CLEANS YOUR BALLS | AXE | AXE SHOWER GEL | BBH New York | USA |
| Creative Effectiveness |
A01/030 | THE MAN YOUR MAN COULD SMELL LIKE | PROCTER & GAMBLE | OLD SPICE BODY WASH | WIEDEN+KENNEDY Portland | USA |
| Creative Effectiveness |
A01/046 | THE PACIFIC | TVNZ | TELEVISION PROGRAMME | COLENSO BBDO Auckland | NEW ZEALAND |
| Creative Effectiveness |
A01/053 | W.A.L.S. - WOMEN AGAINST LAZY STUBBLE | PROCTER & GAMBLE | GILLETTE MACH3 | BBDO INDIA Mumbai | INDIA |
| Creative Effectiveness |
A01/061 | SANDWICH | PEPSICO | WALKERS | ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
| Creative Effectiveness |
A01/063 | YOU'RE NOT YOU WHEN YOU'RE HUNGRY | MARS CHOCOLATE | SNICKERS | BBDO NEW YORK | USA |
| Creative Effectiveness |
A01/118 | CITY STREETS | HASBRO | MONOPOLY | DDB UK London | UNITED KINGDOM |
| Creative Effectiveness |
A01/124 | ARE YOU STILL WITH US? | HEINEKEN ITALIA | HEINEKEN | JWT ITALIA Milan | ITALY |