Top Five Media Buying Mistakes - And How to Avoid Them

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When it's time to build your brand, promote your product, or rollout the next big thing, you'll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing price and placement.

But how will you know if you're getting the best value for your dollar and reaching the largest number of potential customers? How can you avoid making a major media buying mistake? Here's a list that can help: A rundown of the top five media buying mistakes - and how to avoid them:

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by Steve Hall    Apr-21-14    
Topic: Opinion



HBO's True Detective Villain Narrates Kipling's Law of the Jungle for Bruins Playoff Ads

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Here's some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that's usually filled with "rampant heavy metal, distressed footage and highlight orgy's," Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.

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by Steve Hall    Apr-21-14    
Topic: Commercials



Why You Really Are An Idiot If You Wear Google Glass

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No, this isn't another item about Robert Scoble taking a showers while wearing Google Glass. But it's most certainly the same idea taken to extremes. It's bad enough we're all glued to our phones when we could be interacting with those around us but check out what happens during dinner with this four-eyed family.

It's all to tout mobile banking from First Bank. The ad, created by TDA_Boulder, illustrates the idiocy of dealing with Google Glass-like technology and signs off with, "The FirstBank Mobile App. Technology has never been so easy."

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by Steve Hall    Apr-21-14    
Topic: Commercials



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Why That 12 Keys Anti-Drug Campaign With Babies Was So Awesome

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It's not every day that you see a baby drinking beer or attempting to do lines of cocaine. Do we have your attention yet? Good. It means 12 Keys Rehab's latest ad campaign is working, and you haven't even seen it yet.

There happens to be a long history of babies and young children being used in advertisements; it's a practice that dates back to the 1800's, though it would be quite some time after that until actual photographs of babies became fodder for ad campaigns.

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by Steve Hall    Apr-21-14    
Topic: Creative Commentary



How to Organize An Event That Doesn't Suck

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Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one day conference and the closest thing you've ever planned was a trip to the grocery store? Fear not. Formstack, a company that does just what it sounds like it does, is out with an infographic (hey, they're easy to digest) entitled The Anatomy of A Perfect Event that will give you a few basic pointers.

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by Steve Hall    Apr-21-14    
Topic: Events



This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat

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I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night.

In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience a basketball lover's dream.

It all falls kind of flat.

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by Steve Hall    Apr-17-14    
Topic: Celebrity



Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania

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Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors.

The video is backed by a voiceover which slowly intones Dylan Thomas' Do Not Go Gentle Into That Good Night. Which a fitting testament to the plight faced by those highlighted in this video.

NOTE: Here's a link to the video since the Vimeo one below was made private.

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by Steve Hall    Apr-17-14    
Topic: Video



e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test

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Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs.

Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next level."

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by Steve Hall    Apr-17-14    
Topic: Brands



This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

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Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.

Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.

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by Steve Hall    Apr-17-14    
Topic: Video



You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

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This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.

You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.

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by Steve Hall    Apr-17-14    
Topic: Commercials



Sexy Asian Dancers Shake Booties to Change Perception of Classical Music

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Classical music gets a bum rap these days. It's perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival which promotes classical music is out with a new video that asks us to envision classical music differently.

We all know a great video can vastly increase the appeal of a piece of music. MTV knew that and built a business on it. Now that's YouTube's job. But we digress.

Check out this video in which cheerleaders and hot pants-clad hotties shake their booties to Dvorak's Symphony No. 9 Allegro con fuoco as if they were in a hip hop video.

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by Steve Hall    Apr-17-14    
Topic: Racy



This is the Dumbest Shoe Ad You Will Ever See

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Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.

So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.

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by Steve Hall    Apr-16-14    
Topic: Commercials







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