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Because The French Play Scrabble Too Mattel's Scrabble along with Ogilvy and Wizz Paris bring the game's classic wordplay to life in a series of new short film animations. The press release says UGC, but, vraiment? Hmmm. That's some pretty tightly animated UGC. Everyone else? C'mon, admit it, you know you do shit like try and make senary a double-word score with fard. NOW TRY IT IN FRENCH. (My fav so far is Road of Wonders below.) Detroit--We Have Less Layoffs Than Those "Other" Guys? Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will. A Marine Speaks, Brangelina Snakes, $1,000 Beer and a Greener NBC- Spend five with this PSA, it's worth it. - Friendly, enjoyable and good natured cash-back initiative--or riot - Redskins will remain Redskins. - Walk the Walk for Designism and bid on some cool artists' shoes. - Surrendering to the Olympics. - Calling all media all-star rock star freaks. - At a $1,000 a bottle, drink this brew s-l-o-w. - NBC goes green for primetime shows. - It's about the Brangelina jewelery snakes people. Advertising Jobs
This Flu Season Got You Sneezin'? From Boston Public Health Commission comes Ethan "Smizzy" McCoy and Talkin' 'bout the flu. You gotta love rap that works the word diarrea into the mix and includes outtakes along with Twitter and Facebook links. Kleenex on... the... mic. (Below.) Joe Jackson Sells Out--One More Time (Not, Michael Jackson's Joe Jackson either, freaks.) Guess it wasn't for a "limited time only" seeing as it ran last year--and then again this weekend. I hadn't seen this Taco Bell spot then so why not post about now, and open/reopen the debate about selling out. As one blog comment summed it up: "Actually, f*** the Gordita, Joe Jackson's new album Rain is mind-blowingly amazing. Check it out, and forever ditch the Taco Bell." Own Pabst Brewing--But Who Gets to Be CEO? I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer! I woulda crowdsourced the logo though. I KID. Bad Thad. Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference! Gatescapes: Urban Beautification, or Just a Cleaner Graf? Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.) Maliboom Boom Mix Madness! "Boom boom boom, everybody say..." Release your inner island. Get your inner DJ on. DJ. Any of these *yawn* work for you? Malibu Rum continues the island vibe of its spots, its most irreverent of spots, in this Radio Maliboom Boom DJ Drink Mixer thing. (Wouldn't it be a music mix, not a drink mix? Digress, thy name is me.) Check it out here. Need instructions? YouTube it! Why Should You Care About Another Christmas Spot? Slow news day? Nah. We get everything sent in here. So if you've had your fill of foodie/celeb cook porn, avert gazes now. Otherwise, if you watch any deal of cooking on TV, you know Jamie Oliver is a more unkempt UK version of Tyler Florence. But peppy, ain't he! What I liked about this quick-paced Sainsbury's spot came right at the end though. I actually got to hear someone say: "Christmas" in a commercial. Not, "Holiday" or "This Yuletide Season!" Maybe the PC police haven't worked their way across the pond or that's just how they say it, but, Happy Christmas back to ya, bitches! (Spot below.) Subaru Crowdsurfs Away Life's Bumps At first, it seems like another epic epic with a cast of cgi thousand$. But this :90 from Leo Burnett Sydney grows on you. (After the jump). As you watch, the visuals seem to cover off the usual stuff any car brand could claim or own as the "We support you" metaphor works overtime. But the voiceover brings it around to show the uniqueness of a Subaru ride. Then you smile. That is all. Continue with your day. But Wait, There's More...- Coca Cola Velcrola. - Speaking of Starbucks. - A little Captain out of 'em. - Putting the AE in date. "You Either Get Shot Through the Head or You Have a VW" British humor--second to none. While it's been 30 days since my last suicide spot, this one after the jump... isn't. I explain--you follow along: It's for the new VW Scirocco running on the BBC's Top Gear with car freaks Jeremy Clarkson and James May. Branded entertainment with a suicide chaser. This series of fake spots skirts the issue of death and dying (and the UK's advertising regulatory guidelines on little things like suicide) by posing those scenarios as a hypothetical. So here it goes again, will anyone be offended at a fictionalized depiction buried in a spoof? Does context matter? (Isn't the real question, why would someone do it over a VW?) Caribou Coffee Gets Real Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks' side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain's focus on handcrafted drinks. (Isn't anything prepared in restaurants crafted by hand? I think it must be!) But, the bigger jab here is right at SB with this "Real People" go to Caribou theme. Hmmm, at the risk of someone going, dude, seriously, it's just a TV spot, time to get a little more real. Food Prep IS Hell Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group. (HEY, it's not just about BBDO around here, freaks.) There's a requisite microsite with short short extolling the virtue of pre-cut so as to avoid a nasty post-cut. Long Way to Go For a Cup of Joe Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house: Strategy: Downhill Turbolator Now Standard on All 2010 Dick's What happens when Dick's closes for the night? Peyton Manning comes in and throws a few balls, Jeff Blake stops by to work on the backhand, and Lindsey Vonn shows up to put Under Armour's ColdGear through the Cold Abuse Simulator. (Perfect for Coors! I kid.) Production house Shilo says we got this after the ski jump. (And for ski freaks into balance porn, there's this too.) We Get Email*"Hi Steve, No. ............................................................................ NUDE IT iPhone App Viral Even Comes With Real Fake OMG! Gasps No, it does, really. (See below.) While not an actual working app, or is it? (*asked in super secret hushed tones*), the NUDE IT makes any scene nudetastic. Except, well, it's hard to tell if the hero in this one is saying OMG! because of the app's amazing see-through ability--or the subject he's looking at. Latter! Either way, lose the fake shock reactions (the shit will sell itself doncha know), and you still have a cool non-cgi viral, replete with tried and true old-school camera trickery that looks more amazing than it is. Or all you SUCKAZ can just check with creator That Bald Guy. Volkswagen Pisses, Fat Boy Grunts, Nipples Flattened, Nipples Exposed OK. Time to play catch up. - For some inexplicable reason, images of people who've pissed their pants are supposed to sell Volkswagen GTIs. - Those grunting and groaning sounds you hear from your son's room? It's not what you think. - Verizon continues to slam AT&T. - Those Japanese. They think of everything. For the ladies whose nipples get much too large for concealment in cold weather, try the USB Bust Beauty Pad. - The long, frustrating road to "Strawberry Flavored Juice Drink Blend" and the idiocy of selling juice that really isn't juice. - "Social ads don't drive clickthroughs. Unlike billboards." - And then there's the whole exposed nipple thing American Apparel loves so much. NSFW>. - Julia Allison. You've never hear of her (unless you're a social media troll and love Twitter) but she is now featured in a new Sony ad alongside Justin Timberlake. - Be sure to check out episode 5 of AdVerve with Bill Green and Angela Natividad. - Conde Nast ad pages dropped 43 percent (8,359 pages) in 2009. - The Art Director's Club has a new look.
by Steve Hall
Nov-11-09
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Topic: Outdoor, Podcast, Racy, Social, Strange, Trends and Culture Cheesy Pick Up Lines Will Get You A Free Turkey So what do cheesy pick up lines and turkey have to do with each other? Aside from the fact guys who deliver them are turkeys? It's a promotion for Piggly Wiggly, of course. A turkey promotion. Those who shop at the store get free Greenbax each time they use their PFC card. For just five Greebax, shoppers can get their hands on a free turkey. Ideally, one that doesn't spout cheesy pick up lines. Harley Hottie Salutes Troops On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller? Those serving in the military can enter to win a new Harley which will be personally delivered by Miller. There's also a collection a old school, pin up-style wallpapers which can be downloaded as well as a send to a friend feature that allows one to send a personal message along with a picture of Miller. Check out the promotion here. Change Starts With Your Underwear. And Office Nudity Ever experience that moment at work when time seems to stop? You glance around the office? You notice every little detail? You marvel at the beauty of things? You are overwhelmed with feelings of goodness, righteousness and environmentally sound principles? Nah. Neither have we which is why this is all encapsulated in a commercial instead of real life. Because in real life time never stops, there's nothing special to see in the office, details involve strange looking stains on the rug, no one is beautiful, you never ever feel anything but misery and most assuredly, no one's clothes are magically torn from their bodies...in slow motion. Which, again, is why this is all in a commercial. A very strange commercial. A commercial for organic underwear maker PACT. Strange as it is, it truly does make us wish there were days like this when the walls would part and we could escape into nature for a welcome respite from the difficulties of the day. The tagline for this campaign? "Change Starts With Your Underwear." Perfection. Colored Balloons Flood River to Hype Camera Seems this stunt was a missed opportunity to use the song 99 Red Balloons. Of course, there were more than 99 balloons in this stunt and they weren't al red so we guess it makes sense they chose other music to accompany. What the hell are we talking about? Yet another stunt to promote yet another goofy hook to get people to buy a camera. In this case the camera comes from Sony Ericsson and the goofy hook is a character called Hopper which is basically a bouncing balloon you get to design. The event, called Hopper Invasion, that's highlighted in this video took place November 4 on the Spree river in Berlin. Thousands of colored balloons were dropped and corralled on the river while a DJ spun tunes and people...well...just started at the balloons. Seriously. That's all it was. Who knew watching a bunch of balloons float on water could be so exciting. Guess we don't get out much. Walmart Thanks Troops For Helping Us Live Better It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about. So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport. We still like the work The Martin Agency did here for Walmart. 
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Source: Viral Video Chart
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