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The Boston Celtics Re-Everything in New Campaign Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded. We know we missed a few. See if you can catch them. Honestly. All Teenagers Aren't Dropouts, Criminals, Wild Animals "This video has attracted...a few views. Its by the RNLI and Proximity London and its just a mess. I can't work out what the hell they are promoting. The video talks about how great Apple are, hoodies and the youth. Which would make sense if the RNLI was a children's charity, its not its a Lifeboat Charity in the UK. It just doesn't make any sense and seems to be a case of award hunting rather than doing the charity any good. Sending in as ANON as my friend works at Proximity and says that everyone is in a major panic over this." OK, OK. We'll promote your video. Next time just ask. Yawn. Hot Chick Strips in Back Seat For Samsung If you're going to shoot a "viral" of a hot chick like Yfke Sturm stripping in a limo to pimp your Samsung Allure 5 phone, the least you could do is film it so we could actually see what was going on. Especially when she's got assets like these. Oh wait. We get it. You shot it to purposefully make us drool for more. It's viral strategy 4,745. Sorry. We should know this stuff by now. Our bad. Advertising Jobs
Twitter Gets Dirty, Tweets Recycled, Boobs Jiggle - Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter." - OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it? - The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus. - Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial. 'Be That Woman' Helps Single Mothers Get on Their Feet We didn't think a cute little video about the challenges a single mother faces would affect us all that much but then, as we watched, we realized there are a lot of struggling women out there with mouths to feed who need help and don't have it all that easy. This video from BeThatWoman.org takes us through the day of a woman who's trying to make a go of it for her and her baby. And it's tough going. She can't afford medicine. She can't afford to pay her utility bills. She can't afford daycare or the bus. She can't get a job at a snotty cafe. And then. Salvation. She finds a women's center which can help her get back on her feet. It's the Washington Area Women's Foundation and the video was created by RP3. We like the simplicity of the work and the simplicity of the message. Drink Fanta...And Become A Mime? Admit it. You've done it. At least once. You've walked into a glass door thinking it was open. Yea, you know you have. Fess up. But the real question is, how did you save yourself from the embarrassment of having made such an idiotic move? Well if you drink Fanta and you're an uber cool cartoon hipster, you become a mime and mime your way out of the debacle. Really. It's that easy. Just watch. Ogilvy & Mather created. Psyop produced. "Mom, I Pooped in the Tub" And Other Dirty Fetishes We were so busy enjoying Golden Kiss Mayo on Friday (OK, not really), we didn't have a chance to share these radio jingle outtakes with you. Progressively more salacious, each take gets raunchier and raunchier and the directors becomes more and more, well, just give it a listen. But not near anyone who might be grossed out by some rather disgusting fetishes. Universal Healthcare is Hot, Blond and Curvaceous When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies. As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies. All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option. Make Your Next Social Media Campaign Rock (And Save $50) Yes, we're pimping the Audience Conference will which take place in New York November 6 at the Hudson Theater and Millennium Hotel. So do us a favor and go. You won't regret it. Seriously. We're going and you should too. Besides, it's another opportunity to bullshit about advertising and who among us doesn't love to do that? Speakers include TechCrunch's Mike Arrington, CBS News' Dan Farber, AllThingsD's Peter Kafka, Crayon's Joe Jaffe, MS&L's David Binkowski, Mahalo's Jason Calacanis, Copyblogger's Brian Clark, Shoemoney's Jeremy Shoemaker, Warner Bros. Records' Ethan Kaplan, uber PR dude Jeremy Pepper and many more. Oh the the $50 part? When you register (which you are going to do, right?), use discount code "adrants" and save $50. You Can't See the New Volvo. And Neither Can The Blind Artist When you close your eyes and imagine what your perfect car (or anything for that matter) would look like, what do you come up with? For those of us who can see, it's just a temporary diversion. For blind artist Esref Armagan, it's how he's envisioned everything since birth. Volvo has invited Armagan to Sweden to paint his vision of the yet to be launched S60 which will make its debut at the Geneva Motor Show in March. Here's a short documentary on the project. A longer version will be available Monday. It's truly fascinating to see how a person who's never seen a car in his life render it. Sure, Esref can touch all the cars he wants to get a sense of what they look like and he's likely touched many. But his finished product could be pretty interesting. That or it will turn out to be yet another lame marketing stunt. 'The Switch' Has John Hodgeman Depressed Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long. When it Comes to Sexiness, It's What's Underneath That Counts The debate about just what sexy is has been going on for as long as the first cave woman modeled the latest woolly mammoth fashions. Some enjoy full on nudity. Others like the teasing tantalization of skimpy clothing (think miniskirt, heels and a tight top). But some want everything left to the imagination. In this commercial for Liaison Dangerous, we're given a glimpse under the hood of what would otherwise not be considered all that sexy. It's all relative. If You Give A Bill to A Stripper...It Won't Have A Happy Ending Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper? Well, Germany's Heart's Desire Association takes a look at a single bill's travels. It isn't pretty. But the organization promises bills that find their way into the organization will have a much happier ending. Squid Outs Husband's Cheating Some commercials are stranger than others. Most foreign commercials are strange because, well, they're foreign. This commercial's strange because a squid climbs out of a guys mouth and a piece of gum makes it disappear. Yea. Just watch. Where the Hell is Matt...Uh...Oops...Coke? Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures." Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good. P&G Wants You to Take A Dump and Blog About It When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?" Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log. The Perfect Life. Brought to You by Martini Not that anyone really knows but a real martini used to be made with this stuff called vermouth. And it was made with gin. Now it's all about the vodka and olive juice. Well anyway, in the Netherlands, according to this long form commercial, it's all about the vermouth. Namely Martini vermouth. Yea. The same stuff we wave over a glass of gin so we can prove to ourselves we're not just consuming a shot of gin is the same stuff some people drink alone. Personally, the stuff tastes terrible but after viewing this video, it sure seems to be a catalyst for a wonderful time. The video, called Martini Moments, is filed with pretty people in search of the next great party. Of course, they find it and life is perfect. Squid Puked, TV Smashed, Babies Crawl - If more commercials were like this one, advertising would be a better business and the general public might actually believe what we have to say. - Not really all that exciting but when a brand decides to throw stuff at a TV in slow motion, it's occasionally worth the watch. - Can't get people excited about a cause? Bring out the time-tested baby strategy. Pooping, Eating Boogers and Screaming All OK With Egg Baby The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful. On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on. The site was designed by Marta Ibarrondo. Ford Goes Social Again With Fusion 41 Following its Fiesta Movemant, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race which aims to build awareness and excitement around the new Fusion. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year. Eight participants will be chosen based on "their passion for Fusion and their ability to share compelling information about the vehicle on the internet." Think hot chicks with tens of thousands of followers. Babes Battle in Slow Motion For Tekken 6 Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game. You can view one of the videos here. The Ad Industry Needs Pull Its Head Out of its Ass and Grow a Pair As follow up to a post he wrote on his blog about the good old days of advertising, George Parker followed up writing, "Apart from a stroll down memory lane and reminisces about great bars and restaurants, many of which no longer exist, the big question raised was, was the work better, and did we have more fun doing it? Yes, I think the work was better, and I know that will raise a shitstorm from young fucktards who think creating stuff for digital, viral, WOM, CGC, and whatever else is flavor of the month is harder and requires a greater range of skills. To which I answer, you are probably right, but that's not the fucking point." Parker continues, "It's still all about ideas and great content... Not fucking execution. There seems to be a great deal of confusion on this. Do it on the back of an envelope (or better yet, a cocktail napkin) before you spend fucking hours tarting it up in Photoshop and Illustrator, or whatever you create incredibly finished layouts in these days. If it doesn't work on the cocktail napkin, it certainly wont work on your 42 inch monitor. So, order another drink and start over." All Kinds of People Eat at McDonald's We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life. It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion. Carnie Wilson Wants to Know What You Sound Like in Bed For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl. We're All Wiping Our Ass Wrong According to Charmin Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump. Nope. We now can have frank and open discussions about the act and the products which can help us do a better job at cleaning our rear ends.
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Source: Viral Video Chart
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