Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60 million employees choose to talk about their employer online.
The good news is that their message is overwhelmingly positive; the bad news is that all this employee advocacy is happening beyond your awareness. Employees share about your company on social media without training or any guidance on brand safe content.
According Proskauer Rose LLP's Social Media in the Workplace: Around the World 3.0 survey, 90% of companies now use social media for business purposes - up from 60% a year ago. However, many business leaders are uneasy about asking employees to help attract new employees and new customers on social media. Businesses are stuck in this contradiction because they fear what employees will tell the world.
In another time and era, one could argue that this bus side ad from Florida-based Estrella Insurance was, you know, tongue and cheek funny. In some ways, it is. In others, it's just another step back to the Stone Age.
So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.
If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's.
On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined!
Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness.
Typically, the job of developing a great marketing plan is left to the CMO. However, some startup companies simply do not have the overhead available to hire a high-level marketing executive, especially considering the cost of a salary and benefits.
While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.
To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"
We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation of good and bad advertising.
So let's be clear, this -- as it always has been -- is critique of the work, not the people behind it. OK?
Let's just come right out upfront and say it; coupon sites do not steal sales from merchants. Oh really, some of you may say? Yes, really. Stick with me as we walk through how coupon sites can actually be of tremendous benefit to a merchant.
Now, in some cases, coupons do have the ability to steal sales but only if the merchant has not identified how to properly handle them in the affiliate channel. Any merchant that has a promo code field in their shopping cart or somewhere else in the purchase process is inviting the consumer to take 30 seconds, open up another tab or window and search for a deal.
And, yes, this happens often... so often there's a well-known term for it; shopping cart abandonment. But, remember, there are many forms of shopping cart abandonment and though, technically, this is one of them, in many cases it isn't and doesn't have to be. And this is one of the reasons coupon sites can be great for merchants.
- They're kind of a snooze but if you want to watch all of the new Dollar Shave Club TV ads, they are here.
- Yet another weird (and very good) ALDI Australia ad created by BMF.
- Right in line with the odd approach Dollar Shave Club took with its collection of new ads, JWT New York is out with a very manscaping-centric commercial entitled Crib in My Pants. Seriously the weirdest shaving ad you will ever see. But, damn, that "first girlfriend" is of the charts cute!