We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation of good and bad advertising.
So let's be clear, this -- as it always has been -- is critique of the work, not the people behind it. OK?
Let's just come right out upfront and say it; coupon sites do not steal sales from merchants. Oh really, some of you may say? Yes, really. Stick with me as we walk through how coupon sites can actually be of tremendous benefit to a merchant.
Now, in some cases, coupons do have the ability to steal sales but only if the merchant has not identified how to properly handle them in the affiliate channel. Any merchant that has a promo code field in their shopping cart or somewhere else in the purchase process is inviting the consumer to take 30 seconds, open up another tab or window and search for a deal.
And, yes, this happens often... so often there's a well-known term for it; shopping cart abandonment. But, remember, there are many forms of shopping cart abandonment and though, technically, this is one of them, in many cases it isn't and doesn't have to be. And this is one of the reasons coupon sites can be great for merchants.
- They're kind of a snooze but if you want to watch all of the new Dollar Shave Club TV ads, they are here.
- Yet another weird (and very good) ALDI Australia ad created by BMF.
- Right in line with the odd approach Dollar Shave Club took with its collection of new ads, JWT New York is out with a very manscaping-centric commercial entitled Crib in My Pants. Seriously the weirdest shaving ad you will ever see. But, damn, that "first girlfriend" is of the charts cute!
Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a given ad that sometimes garners more attention that it should.
In this case, it's the gigantic smile on the model in two new Deutsch LA-created ads for the new VW Jetta. Of course the concept, which features a flight attendant (the aforementioned person with the gigantic smile) in the passenger seat reeling off the automobiles awesome features...as if she were doing that whole inflight safety thing...is perfect. Why? Because the spots will be airing in-flight on JetBlue, United and Frontier now through New Year's.
Just when you thought SXSW couldn't possibly get any bigger. Expanding upon the success of past programming on this topic, SXSW Interactive is adding the SX Health and MedTech Expo to the slate of activities for March 2015 in Austin. The brand new JW Marriott Hotel will serve as home for this first-year exhibit space.
Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to connect with an exceedingly captive audience.
However, Instagrammers are notoriously resistant to direct advertising on Instagram, and the platform has only recently begun to cautiously implement promoted posts. Overall, users have been fairly receptive to the ads, but with all the marketing potential Instagram holds, there are much more effective means for engaging consumers on the social platform.
A well-deserved win. Adweek has named MediaCom USA winner of the Media Plan of the Year for its Pennzoil "Mario Kart Reimagined" activation at the 2014 SXSW festival.
On a live custom-made quarter-mile race track in Austin, Texas, Pennzoil created Mario Kart Reimagined, turning the Nintendo video game into a real-life go-karting experience showcasing Shell's new Pennzoil Platinum synthetic oil.
Go-karts were outfitted with GoPros and RFID technology enabling classic game icons like the banana peel and red turtle shell to throw racers off their guard, while Pennzoil Power Ups served to increase the karts' speed and performance. It's said that SXSW attendees waited up to four hours to do their best Bowser or Princess Peach impressions behind the wheel.
When online "experts" share their "expertise," it is always advisable to observe with some skepticism. While the Internet can be considered the modern bastion of knowledge, opinions, and ideas, it is not completely dependable.
In fact, most of what you can find on the web is unreliable information. Take the case of online marketing as an example. Many online marketing "experts" who preach their supposedly effective strategies embarrass themselves by the failure of their ideas in their own practical application.
The following can be considered the worst mistakes in online marketing in 2014. They represent the biggest misconceptions in marketing being peddled by self-proclaimed marketing experts and even by those who have had some real experience in online marketing.
If you're a marketer and you're going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged then for God's sake, don't make it look painfully unnatural and completely staged like this work Dewar's did with San Francisco mural artist Zio Ziegler for it's Live True campaign.
So Zio walks into a bar. Which is empty. The bartender says, "Dewar's" and Ziegler replies, sure, like it's the only thing in the world anyone drinks. Ziegler proceeds to uneasily pontificate about what it's like to be an artist -- you know, the same babble that spews forth from every artist's mouth about how they found themselves and are pursuing their passion and and following their dream and blah, blah, blah.
You have to wonder about this one. If you're TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going to be in a mood to buy a TV?
But, who really cares. This one's not about selling. It's about shocking, getting YouTube views and getting press coverage. Oh and it's Halloween so it's timely.
Give it a watch. And the next time you go TV shopping, you might not want to turn your back on your salesperson. On and it's for Samsung and it was created by Cheil UK.
This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World.