In early December, Expedia, Inc. held their annual Partner Conference in Las Vegas where the entire travel industry (or at least those who use Expedia properties which is, like, everyone) gathered to learn the latest and greatest about travel strategies and Expedia offerings.
Part of the conference focused on the offerings from the Expedia Media Solutions group which, in essence, is like a giant ad network for any brand interested in reaching travel demographics. Expedia Inc. owns Expedia, Travelocity, Hotels.com, Orbitz, Hotwire, Trivago and several others. In other words, it's basically everything except booking.com and Kayak. So, yea, if you're a brand looking to tap anything in the travel space, you'll likely be working with Expedia.
A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. The headline reads, "Spike your best friend's eggnog when they're not looking."
You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will rain down upon them like a ton of bricks. But, apparently, no.
A Philippine bank, BDO Unibank has apologized for an ad it ran which made light of environmental issues. In the ad, which carries the headline "Save the environment or save up to see places," a man can be seen holding a sign that reads, "Stop deforestation" behind a woman who is enjoying her travels. The word "or" is placed between the two.
In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers.
With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice. The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and Twitter is absolutely crucial.
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs lately?
And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc. -- occurs. So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day.
Here's a few tenets of a well oiled website. Maybe you know all this stuff. Maybe you've forgotten. And, hey, we all get busy and can use a good, swift reminder from time to time.
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty.
Fogle was also the leading spokesperson for Subway for 15 years and contributed to nearly half of Subway's growth.
As the news of Fogle's charges became a reality, Subway quickly cut ties with their former spokesperson.
Here are 4 things brands can learn from Subway's recent crisis.
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the startup mix, but just be sure that you start with careful planning first.
There are many ways to cut corners for a tighter startup budget, but starting with PR fat trimming shouldn't be one of them. Without a great PR strategy and team, a business has a higher chance of failing because potential customers and investors won't see what's so great about your goods or services. The PR strategy is essential for targeting and understanding your audience, studying the competition, and crafting the most relevant campaign messaging.
In a valiant effort to illustrate the frustrating drama associated with the mundane task of downloading or buffering something off the internet with your smartphone, Del Campo Saatchi & Saatchi & Saatchi Buenos Aires has crafted a magical piece of creative.
Likening the frustration of watching the dreaded progress bar -- in this spot represented by YouTube red -- to being chased by all manner of horror such as an angry mob, a speeding locomotive, a swarm of bees and an army of rugby players, Del Campo gleefully, and in dramatic slow motion, perfectly represents the maddening practice of waiting for something to download on a slow connection.
Invoicing has quickly become a major time-consuming task that seems to takes away from the work that you actually get paid for doing in the first place. Now, added to the regular invoicing duties is the tracking of these same clients for various campaigns and projects, tracking new clients to fulfill their needs, tracking the slow-to-pay, all the while working on your personal touch with clients (this begins to feel like it is growing distant and sometimes lags.)
It doesn't have to be that way if you take advantage of the growing toolbox full of online invoicing tools designed to help your advertising agency stay focused on the core business. Here are the top 10 online invoicing tools to consider:
Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.
Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase their real-time marketing budget in the next year.
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing improves campaign reach by allowing marketers to target niche consumer groups with native ad content that resonates more deeply and drives quicker conversions.
However, with all of the fanfare around influencer marketing, many brands still struggle to measure return and qualify the results in order to justify the ad spend. This will change as the industry building around influencer marketing is becoming more tech driven.
I look at the phenomenon of influencer marketing as a three-wave evolution that began with the birth of the social media influencer. This first wave was sparked by consumers, who first- and perhaps coincidentally- demonstrated the viability of native advertising on social media by sharing new products, trends and brands with their friends and fans, thus introducing these brands to new audiences.