Stop What Your Doing And Watch This Inspirational Video Right Now!

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It's not often we get inspirational reminders of what we should be doing rather than what we are doing in life. If you're in the creative business, take two minutes to watch this video, The Idea Catchers, from DDB Group Asia Pacific.

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by Steve Hall    Jul-15-14    
Topic: Agencies



Calvin Klein Has A Thing For Underage Girls. It's Latest: Kate Moss' Little Sister, Lottie

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I had a crush on a cute redhead named Lettie Roberts in junior high school. But that's not at all relevant to this piece other than the fact Lettie sounds like Lottie. Who's Lottie? Lottie is Kate Moss' 16-year-old younger sister who is currently featured in the latest Calvin Klein campaign, shot by Michael Avedon, grandson to Richard Avedon who shot another very young girl, 15-year-old Brooke Shields, for a 1981 Calvin Klein campaign.

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by Steve Hall    Jul-15-14    
Topic: Opinion



These Old Spice Ads Might Get Us to Laugh at A Hapless Mandroid But They Still Paint Women As Mindless Bimbos

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So everyone's loving these new Old Spice commercials featuring a less than functional android man who, despite his inadequacies, is a hit with the ladies because, well, he wears Old Spice and smells great. The two ads, created by Wieden + Kennedy, are being compared to Axe work because, well, they focus on man magnets who always get the ladies.

At the same time, and no one is really mentioning this, the ads, much like Axe ads, treat women like idiotic bimbos easily controlled by a fragrance even though it's being worn by a scrawny wimp or a klutzy robot.

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by Steve Hall    Jul-15-14    
Topic: Creative Commentary



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This Ad Agency Has 4 Monty Python Tickets For You

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Brussels-based motierbrigade has four tickets to the Monty Python Live shoe in London Sunday, July 20 and they want to give them to you. All you have to do to win them is subscribe to mortierbrigade and client Spam's "spam" email list.

You will then be inundated with three days of ridiculous emails. But somewhere within those ridiculous emails will be two winning emails each with a pair of Monty Python Live tickets.

by Steve Hall    Jul-11-14    
Topic: Agencies



What's to Debate? Of Course That BMW M4 Aircraft Carrier Ad Is Fake

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What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?

This is advertising we're talking about. Not national security. And last time I checked, the Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!

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by Steve Hall    Jul- 9-14    
Topic: Brands



Watch This Crazy Ad That Tells You Why So Many People Don't Need This Product But You Do

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In a classic and very funny implementation of the these-are-all-the-people-who-don't-need-your-product-which-is-exactly-why-you-do approach to marketing, BBR Saatchi & Saatchi Israel is out with a new ad for Coffee Shot.

The ad is a rapid fire onslaught of all the reasons why certain people don't need a shot of coffee and, of course, why you do. It's so rousing, you might not actually need a shot of coffee after watching.

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by Steve Hall    Jul- 8-14    
Topic: Strange



Here's A Marketing Conference For Weirdos, Wiseguys And Cool Kids

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On October 6 at the Union Square W in New York, the Marketers Summit will take place. The conference is inviting "weirdos, wiseguys, cool kids, misfits, movers, shakers, thought leaders and mind readers" to discuss such topics as ending the madness of the unproductive agency/client relationship, building a culture that creates the best balance between process and chaos, how to properly collaborate in the shark tank-like world of advertising and more.

Check out the full itinerary here and register by July 31 to get the early bird rate.

by Steve Hall    Jul- 8-14    
Topic: Industry Events



Here's Why Lego Should Maintain Its Partnership With Shell And Why Greenpeace Should Support It

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So Greenpeace is out with with an emotionally powerful ad that takes issues with a deal Shell and Lego signed to sell the toy maker's products at gas stations in 26 countries. The ad centers on Shell's Arctic drilling and focuses on the harm an oil spill could have on the environment.

The deal, signed in 2012, is similar to the deal the two had from the 1960's up to the 1990's. The ad, entitled Everything is NOT Awesome, urges people to tell Lego to end its partnership with Shell.

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by Steve Hall    Jul- 8-14    
Topic: Cause



Mobile Phone Provider Apologizes For All Those Plane Wing Photos And Other 'Holiday Spam'

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Employing a hilarious approach to promoting its phone service in 16 other countries at no added cost, UK-based Three is out with a Wieden + Kennedy-created commercial in which a spokesman apologizes for "holiday spam."

And we're all familiar with "holiday spam." All those pictures of sunsets, cocktails, mini monuments, beach feet, street food, #nofilter, hot dog legs and, yes, the plane wing. Shooting those photos feels great at the time of the shot. But when you're Instagram feed is full of them, it gets a bit tedious after a while. And yes, we know we are very guilty of the practice as well!

But the fact that we all engage in this behavior is why we think this ad will resonate so well with people.

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by Steve Hall    Jul- 8-14    
Topic: Commercials



Move Over Google, Hyundai Cars Now Drive Themselves

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In a really awesome display of its automated "Smart Caring" driving technology, Hyundai set up a scenario in which stunt drivers leave their vehicles while they are moving allowing the Hyundai's to drive themselves. It's a pretty awesome display of the car's technology.

And all along, we thought it was Google perfecting the driverless car. Of course, this is a closed-course stunt and the cars don't seem to be moving very fast but they do stay in their own lane and they do stop automatically when the stunt truck in front of them stops.

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by Steve Hall    Jul- 7-14    
Topic: Video



Revealed! Why Men Are 'Less Developed' Than Women

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Spanish football (soccer) lifestyle magazine Libero has the answer to why it appears men are so, well, less developed than men. The answer? The live for the World Cup and they only "grow" once every 4 years when the World Cup makes its global appearance.

Created by LOLA, the video gives all the expected scenarios in which men just can't seem to live up to their female counterparts. It's sort of like all those Super Bowl beer commercials than make men look like bumbling idiots.

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by Steve Hall    Jul- 7-14    
Topic: Video



Adrants Jobs: Senior Director For Marketing Communications

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The University of Iowa is seeking a Senior Director for Marketing Communications.The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy.

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by Steve Hall    Jul- 5-14    
Topic: Announcements









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