Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.
Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.
If you're a bored rugby player who likes to play poker, you'd probably find yourself in a commercial like this one for PokerStars.com, the official gaming and casino partner of the English rugby team.
The brand grabbed rugby stars James Haskell, Ben Foden and Delon Armitage to play the world's largest game of poker. And large it is.
The past year and a half here at Adrants has been ... how shall we say ... financially challenging. Ad revenue plummeted to the point where we had to give up the private jet, the seaside mansion and the bevy of bikinied support staff. We never knew Oodles of Noodles tasted so good.
Thankfully, recessions don't last forever. What goes down inevitably comes back up. No, we won't get the jet back or the seaside mansion but we might be able to take on an intern or two. And for that, we'd like to give a big thanks to our current advertisers.
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Cameras can't possibly get any smaller, right? Well, they can but that's not the point here. No. We're talking about big cameras. Giant cameras . Cameras so big you have to jump on the shutter button to take a picture.
To hype the Samsung Nx11 camera, specially designed for the "creative class," Cheil World Wide created a gigantic camera made out off a shipping container. Once a picture was taken, it would display on an equally gigantic screen located atop a building across the street.
So here's the first iPad commercial. It aired during the Oscars last night. It's standard fare for Apple. Cool song (The Blue Van's There Goes My Love) coupled with features and benefits. And that's really it.
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Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.
Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.
Google's not going to be a fan of this one. Cambridge UK-based Rapportive just released a Firefox and Chrome extension that boots ads off a person's Gmail page and replaces them with Retagr-style social media links and bio info of the person whose email you are reading. It'll also pulls in their Twitter stream.
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On the internet shit happens. People get stalked. Racy photos of underage celebrities appear. Viruses wreak havoc. And sites go down...but not usually for an entire week as is the case with Dentyne's Pocket Ammo promotional site which has been down since Monday, March 1.
Oops. The Realtime Media Blog has the story.
If you're a woman living in Colorado and have breasts bigger than a B cup, it appears your state is pulling the welcome mat out from under your feet. And if you are of a certain pulchritude which prevents you from even seeing your feet, you better look for a new place to live.
Once again, there are complaints over a sign featuring cleavage. This time it's for a coffee shop called Perky Cups (witty, huh?) which employs female servers who wear bikinis while working.
AdFreak has the story.
Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.
The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."
...yawn...
So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.
So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.
Want to know how cheap and slimy some marketers can be? Look no further than Panties.com. The online purveyor of panties, thongs and other lingerie ripped of one of its affiliates.
In a recent campaign, Panties.com stated, "We are so confident you'll make a sale that we'll pay you $50 if you put one of our new panties.com banners on your website and do not make a sale by February 28th!"
Eric Nagel took them up on their offer. But, as he explains on his blog, at the last minute, Panties.com Program Manager Lila swooped in and made a purchase negating the $50 bonus netting Nagel the usual cut which, in this case, was $7.50.
In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing "cruel" attractions while on vacation. In other words, don't go to SeaWorld.
"Our aim is to reduce the economic viability of tourist attractions that rely on animal cruelty to generate revenue from British tourists," said WSPA UK's Director, Suzi Morris.
All well and good but your timing is a bit questionable, Suzi.
Mullen North Carolina is out with new work for K&G Fashion Superstore. The "big idea" Mullen went with was the notion "great clothes can make people feel more confident in their own skin" thereby making them invincible. Hence, the name of the campaign: Invincible. Watch as a man pogos across the street blind folded, fends off a nunchuck-wielding attacker and rescues puppies from a burning building
Another commercial has a woman jumping out her window, catching an arrow and performing all manner of physical and musical skills. Along with the television spots, there's outdoor, web and direct.
We can't say much for the fashions but the campaign does make a point. When you wear clothes you like, you do feel more confident about everything you do.
Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?
In his address during Monday's AAAA's Transformation Conference, Publicis Groupe's Rishad Tobaccowala told attendees the advertising industry needs builders, people with the audacity to "remake industries." He also gave a slap to industry bigwigs when he said, "You came in with dreams, and now you stand with spreadsheets."
He's right. The industry has become a collection of holding companies which function as bean counters. Free thinking and big ideas have disappears. And in their place, the almighty dollar without regard for how that dollar is earned.
Take risks, people. Bring back the big idea. We are a creative industry. We need to be creative. Yes, we all need to make money. But not at the expense of big ideas and great creativity.
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Pain relief ads? Yea, you know the ones. You've the "celebrity" spokesperson holding the box up to the camera and pontificating about the product's amazing qualities. You've got the graph ads that compare one product to another. You've got the throbbing head montages. You've even got Apply Directly to the Forehead.
But you don't usually have Pixar-style animation in the form of a woodpecker inside a woman's head. Nice work from Psyop and Mother London
Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
So why, today, is everyone writing about a Pamela Anderson commercial that debuted last year? because, surprise, surprise, it's fallen into the":banned ad" category. And because of that we all get to write about it again. And who doesn't love to write about busty milk-soaked hotties in a boardroom who disrobe down to their unmentionables and douse themselves in milk?
Wait. What were we talking about? Oh yea. The ad, for Crazydomains.com.au, has been banned by Australia's Advertising Standards Authority after receiving hundreds of complaints.
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This one gets a SERIOUSLY? Whoopi Goldberg? As the Mona Lisa? A Mona Lisa who pees her pants becasue she has LBL? Oh, that's light bladder leakage for those keeping track of "issues" invented by drug companies to sell more pills.
What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.
Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.
Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.
Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.
To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.
- Sexy red dress and YouTube on a horse. Short dress and "more coverage" in the same ad an oxymoron?
- There are a lot of "issues" with flying but Virgin Atlantic thinks it has the answer with its Upper Class service.
- Denny's has apologized for its potato famine ad. There's even a facebook outcry over the ad.
- How not to pitch media. ("I'll honor the fucking embargo")
- Are you an agency in Chicago? Then why aren't you taking part in the Chicago portfolio School's Real Life Ad Contest?
- TokyoGlow is a short film created by Citizen Jones and Industry Films for Los Angeles shoe designer The Generic Man.
- Cathay Pacific wants you to meet the team.
- Here's a couple of commercial from Boston-based MMB for Subway. Bollywood and Egypt. Brand New School produced.
- DC's Gymkhana Two won a One Show Entertainment Award in the Online Branded Entertainment category for its viral videos.
Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, "redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities."
"This was a natural progression from the first phase of the Fiesta Movement," said Connie Fontaine, Ford Brand Content and Alliances manager. "Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond."
You see? It's all about the car now and not the social media personalities. Or so it is hoped.
It all begins March 10. Follow here.
It seems Americans really are a bunch of hypocrites. It's OK to be gay in movies and on TV. In fact, it's OK to have a gay character on almost every single show and movie. So much so that you'd think everyone in America was gay. Except if you watch American advertising.
When it come to advertising, as Bill Green points out, American advertising is still in the closet. He points to a Hyundai commercial which allows us to observe a potential rendezvous between two women. There's no sex. There's no kissing. There's no touching. The two woman aren't even in a scene together. But...the implication is they will, of course, be together in, perhaps, the biblical sense later on.
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