How This Ad Network You've Never Heard of Bootstrapped Itself to Multi-Million Dollar Success

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This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner.

"It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as you understand a few important concepts up front.

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by Steve Hall    Jun-23-14    
Topic: Opinion



How This Ad Network You've Never Heard of Bootstrapped Itself to Multi-Million Dollar Success

yashi_office.jpg

This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner.

"It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as you understand a few important concepts up front.

more »

by Steve Hall    Jun-23-14    
Topic: Opinion



If People Didn't Have Guns in the First Place We Wouldn't Need This PSA

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OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.

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by Steve Hall    Jun-19-14    
Topic: Cause



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Cannes Lions Launches 4th Annual Cannes Chimera

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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

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by Steve Hall    Jun-19-14    
Topic: Industry Events



Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla



This Creative Will Win $10,000 If You Watch Her Crazy Tequila Ad

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So apparently, the creator of this Avion Tequila video will receive $10,000 if it wins a competition the brand is running. Now, we're all for your creative making their mark but we're also all about calling out the, shall we say, less than stellar content which attempts to pass for advertising.

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by Steve Hall    Jun-19-14    
Topic: Commercials



How Advertisers Blatantly Deceive People [Infographic]

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As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic from FinancesOnline takes a look at how ads deceive, trick, lie and generally screw with reality.

Think about that as you walk onstage to receive your Lion

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by Steve Hall    Jun-16-14    
Topic: Research



Twitter's 'Dronie' Captures Cannes Lions From the Sky

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This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we've seen before. It captured Patrick Stewart outside the Palais on Sunday and it's been traveling up and down La Croisette capturing the sights.

According to Digiday's Brian Morrisey, seagulls were seen attacking the drone and he wonders just how long it will be before it loses that battle.

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by Steve Hall    Jun-16-14    
Topic: Industry Events



#sloppycannes Hashtag to Capture All the Cannes Lions Debauchery. And Win You An iPad!

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Our friends over at Trust Collective have put together Sloppy Cannes, a site on which anything tagged with #sloppycannes will appear. Here's your chance to be famous! Just by being drunk or stupid and posting about it. Which, pretty much, everyone does anyway when they're in Cannes.

Oh but Trust Collective doesn't just want to embarrass you. They want to reward you for your sloppiness. The winner of the most embarrassing/sloppiest Cannes moment will, yes, win an iPad Mini!

This is my annual excuse to post this picture.

by Steve Hall    Jun-11-14    
Topic: Industry Events



This Unofficial Cannes Lions App Will Show You A Good Time

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Following the success of last year's app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.

Once again there will be an opportunity to obtain 'Golden Tickets' to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes' most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.

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by Steve Hall    Jun-11-14    
Topic: Industry Events



Verizon Partners With Makers to Combat Prejudice Against Girls Pursuing Careers in Science, Technology, Engineering and Math

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Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.

When you view the campaign's Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls' aspirations is all too common and even widely accepted as the norm.

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by Steve Hall    Jun-10-14    
Topic: Cause



VW Stuns Entire Movie Theater With 'Don't Text And Drive' Stunt

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While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.

Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.

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by Steve Hall    Jun-10-14    
Topic: Brands



Legendary Anchorman Bill Kurtis Touts Mancations For Illinois Tourism

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There's nothing more hilarious than dropping an elderly, statesman-like gentleman perceived to be reserved, conservative and, well, ordinary into a crazy ad campaign touting vacations for men. But that's exactly what J. Walter Thompson did.

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by Steve Hall    Jun-10-14    




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