You Will Definitely Find A Better Hiding Place For Your Sex Toys After Watching This Gun Safety Ad

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Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

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by Steve Hall    Jun-26-14    
Topic: Cause, Racy



You Will Definitely Find A Better Hiding Place For Your Sex Toys After Watching This Gun Safety Ad

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Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

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by Steve Hall    Jun-26-14    
Topic: Cause, Racy



When You're World Cup Team Loses, It's Bad. You Won't Believe How Horrifying It is For This Woman

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In a PSA for the Tender Education and Arts #StandUpWorldCup campaign, a woman watches as her World Cup team appears to be winning and then doesn't. The look of devastation on her face turns to outright fear which is explained by the statistic that follows.

We won't give away the ending but we guarantee you will find it powerful.

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by Steve Hall    Jun-25-14    
Topic: Cause



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Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine

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This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

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by Steve Hall    Jun-25-14    
Topic: Guerilla



We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media

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We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

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by Steve Hall    Jun-25-14    
Topic: Research



Luis Suarez's Biting Incident Inspires Dutch Agency to Create World Cup-Themed Pacman Game Appropriately Named BiteMan

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Well that didn't take very long. One day after Uruguayan superstar Luis Suarez bit Italian defender Giorgio Chiellini, Amsterdam-based creative agency ACHTUNG! redesigned their original Suarez themed Pacman game Hapman to have a little fun with yesterday's incident. They've renamed the game BiteMan.

In the game, while running away from the Mexican referee as Luis Suarez, players need to "munch" through all Chiellini's before Marco Rodriguez catches them. have at it!

by Steve Hall    Jun-25-14    
Topic: Agencies



Watch This Super Crazy Ad In Which People Walk on Their Hands And Eat With Their Feet

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This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And because their hands are busy doing all the walking, Media Markt is there to, ahem, lend a hand.

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by Steve Hall    Jun-25-14    
Topic: Strange



The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)

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And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. You promise yourself you will leave the ad business and go where your creative brilliance is truly appreciates.

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by Steve Hall    Jun-25-14    
Topic: Industry Events



What Cannes Lions Taught Us About Marketing To Millennials

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This Cannes Lions article was written by Murray Newlands

A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.

Entitled "Brand Purpose, Millennials and the Epic Creative that Engages Them," the panel included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin, global practice director of corporate and brand citizenship for MSLGroup.

John Mescall, executive creative director of McCann Australia, was the standout expert from the panel. Mescall is best known as the man who came up with "Dumb Ways to Die" for Metro Trains in Melbourne, Australia. His campaign holds the achievement of most-awarded campaign in the history of Cannes, winning multiple Lions in 2013.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



Cannes Lions: Amidst Star-Studded Celebrity, Empathetic Humanity Shined

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This Cannes Lions article was written by Murray Newlands

The Cannes Lions International Festival of Creativity included over 48 hours of talks, in addition to workshops, screenings, exhibitions, award shows and parties.

After absorbing as much of it as I could while in attendance last week, I'm going to break down the highlights and try to capture the key moments here in this post.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



You Won't Believe Where Oreo Minis Came From (But If You Click This Headline, You Will Find Out)

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In an ode akin to Twas the Night Before Christmas, Oreo tells the story of how its Oreo Mini rose to fame. It all began in a tiny little store called Mel's Mini Mini Mart. The store was so small, no one noticed it -- nor knew what was inside -- until one family of four -- a father, a mom and two pint sized girls with the shiniest, silkiest, bounciest curls -- stopped by and discovered the secret of Mel's Mini Mini Mart.

Yes, all Mell sold were Oreo Minis. Part of the brand's Wonderfilled campaign, the ad was created by The Martin Agency and if the agency has its way. Mel's Mini Mini Mart won't be so Mini much longer.

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by Steve Hall    Jun-23-14    
Topic: Commercials



Who Knew Knockers, Cans, Junk in the Trunk Could Sell Metal Polish?

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When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.

And that's what we get in this Moon Pie Media-created ad for Tarn-X.

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by Steve Hall    Jun-23-14    
Topic: Strange



How This Ad Network You've Never Heard of Bootstrapped Itself to Multi-Million Dollar Success

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This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner.

"It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as you understand a few important concepts up front.

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by Steve Hall    Jun-23-14    
Topic: Opinion



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