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Stop Global Warming! See Nude Models! OK first of all if you wear this many clothes, you deserve to suffer from the wrath (if it even amounts to that) of global warming. Second, if you want us to understand anything about "parts per million" or the "natural state" of the atmosphere, don't use stripping models. They kind distract from anything else that's trying to be conveyed. And third, don't rob us of our climax. That's just mean. Innocence of Early Virals Remembered Remember when internet memes, internet celebrities and viral videos were all the rage? Oh for the innocence of those early days before the genre was forever tainted by big bad marketers who sucked every last drop of fun out those clips we used to enjoy so much. For a trip down memory lane, Adland has a video from Judit & Judit and Swedish internet provider Comhem which celebrates all the favorites. Adland notes, "we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans"" Britney! Mentos/Coke! Star Wars Kid! Chocolate Rain! We miss it all. Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC. - Something about a snake and Sigourney Weaver. - This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run. Advertising Jobs
Improv Everywhere Grocery Store Musical Pimps Trident Gum OK. We've gotta admit. We love the work Improv Everywhere does for brands. While it might be seen as bothersome to have a group of people just randomly break out in song or dance in the middle of your day but don't we all need a pleasant distraction from time to time? We're only seven days late to this but working with Gold n Fish Marketing, Improv Everywhere put together a grocery store musical for Trident Layers Gum. It's the story about fruit and how much better grocery store fruit would be if it were squished together. OK, not literally. That would be gross. Figuratively, on the other hand, that'd make some pretty sweet tasting gum. Which, of course, is what this is all about. Nice work. And, as always, the gig got tons of coverage and was highlighted on CNN yesterday. GLAAD Hands Out A Rainbow Coalition of Media Awards Lesbian, gay, bisexual and transgender media advocacy group, GLAAD announced award recipients at its 1st GLAAD Media Awards in Advertising ceremony presented by Ogilvy and Southwest Airlines. Award recipients and nominees can be seen here. The GLAAD Media Awards in Advertising recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives. What Is Southern Comfort? It's New Orleans' Savior If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide. Bored Doggy + Internet Access = Online Porn You've always got to wonder about these ads. You know the ones. The entire ad is one large graphic. And the only other thing on the page is a tiny logo and, perhaps, a tagline. And it's in English but from non-English speaking country. Nine times out of ten, they are spec or spoof ads. And sometimes they can cause you to be sued for thousands by brands without a sense of humor. This ad for a daytime dog care company asks us to wonder just what our four legged friends really do all day long when they're home alone. According to this ad, they are no different that us humans when we get a little bored and need a bit of distraction from the stress of our daily routines. We've asked the creators of this ad, Jung von Matt in Stockholm, Sweden, to categorize this ad for us (they've confirmed it to be the deal deal) but we really don't care. We like it whether it's real or not. ad:tech Sponsors Pack Parties Into One Busy Night Everyone loves a great party. Everyone loves the chance to mix and mingle with their fellow industry mates. And that's what conference parties provide. So, serious or unserious, we consider it our job to make you aware of all the partylicious goodness that's scheduled for each conference. So, here we go. As previously mentioned, Moss Networks, along with Advertise.com, Adknowledge and GenieKnows, will host its VIP MIX + Mingle at the Hudson Terrace Wednesday, November 4 from 10PM to close. Also on Wednesday, The Oldtimers Foundation will host an event at the Thom Bar from 7PM to 9PM. Also on Wednesday (yes, this is always the problem), Elaphant Traffic will host a VIP (is anyone not a VIP?) Launch Party at 1 Oak from 7PM to 11PM. Also on Wednesday (get used to this), Mozes, Billboard and ad:tech will co-host the official Opening Party at the Roosevelt Hotel from 7PM to...we have no idea. Also on Wednesday (yawn...), Eyeblaster will host its 8th Annual Eyeblaster Awards party at Providence from 8PM until midnight. And, and, and also on Wednesday (WTF???), the Mother of all Parties, Money Makers III will take place at Pacha from 9PM until, well, breakfast the next morning. That's My Billboard! No, It's Mine! No, Mine! Waa! Waa! Pity the poor wild posting. It's under attack by New York-based Public Art Campaign. Specifically, the group is targeting NPA, a company which maintains a collection of specific wild posting locations. Public Art Campaign representatives Sunday were seen around Manhattan with buckets of white paint covering NPA wild posting boards. According to Gothamist, less that an hour after the boards were whitewashed and non-commercial art applied, NPA had reclaimed the boards are reposted them with commercial messaging. It's like two kids fighting over a toy (Mine! Mine! Mine!) until it breaks. Which then leads to a dueling temper tantrum of epic proportion. According to the New York Times, five people were arrested in association with the standoff. The Boston Celtics Re-Everything in New Campaign Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded. We know we missed a few. See if you can catch them. Honestly. All Teenagers Aren't Dropouts, Criminals, Wild Animals "This video has attracted...a few views. Its by the RNLI and Proximity London and its just a mess. I can't work out what the hell they are promoting. The video talks about how great Apple are, hoodies and the youth. Which would make sense if the RNLI was a children's charity, its not its a Lifeboat Charity in the UK. It just doesn't make any sense and seems to be a case of award hunting rather than doing the charity any good. Sending in as ANON as my friend works at Proximity and says that everyone is in a major panic over this." OK, OK. We'll promote your video. Next time just ask. Yawn. Hot Chick Strips in Back Seat For Samsung If you're going to shoot a "viral" of a hot chick like Yfke Sturm stripping in a limo to pimp your Samsung Allure 5 phone, the least you could do is film it so we could actually see what was going on. Especially when she's got assets like these. Oh wait. We get it. You shot it to purposefully make us drool for more. It's viral strategy 4,745. Sorry. We should know this stuff by now. Our bad. Twitter Gets Dirty, Tweets Recycled, Boobs Jiggle - Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter." - OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it? - The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus. - Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial. 'Be That Woman' Helps Single Mothers Get on Their Feet We didn't think a cute little video about the challenges a single mother faces would affect us all that much but then, as we watched, we realized there are a lot of struggling women out there with mouths to feed who need help and don't have it all that easy. This video from BeThatWoman.org takes us through the day of a woman who's trying to make a go of it for her and her baby. And it's tough going. She can't afford medicine. She can't afford to pay her utility bills. She can't afford daycare or the bus. She can't get a job at a snotty cafe. And then. Salvation. She finds a women's center which can help her get back on her feet. It's the Washington Area Women's Foundation and the video was created by RP3. We like the simplicity of the work and the simplicity of the message. Drink Fanta...And Become A Mime? Admit it. You've done it. At least once. You've walked into a glass door thinking it was open. Yea, you know you have. Fess up. But the real question is, how did you save yourself from the embarrassment of having made such an idiotic move? Well if you drink Fanta and you're an uber cool cartoon hipster, you become a mime and mime your way out of the debacle. Really. It's that easy. Just watch. Ogilvy & Mather created. Psyop produced. "Mom, I Pooped in the Tub" And Other Dirty Fetishes We were so busy enjoying Golden Kiss Mayo on Friday (OK, not really), we didn't have a chance to share these radio jingle outtakes with you. Progressively more salacious, each take gets raunchier and raunchier and the directors becomes more and more, well, just give it a listen. But not near anyone who might be grossed out by some rather disgusting fetishes. Universal Healthcare is Hot, Blond and Curvaceous When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies. As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies. All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option. Make Your Next Social Media Campaign Rock (And Save $50) Yes, we're pimping the Audience Conference will which take place in New York November 6 at the Hudson Theater and Millennium Hotel. So do us a favor and go. You won't regret it. Seriously. We're going and you should too. Besides, it's another opportunity to bullshit about advertising and who among us doesn't love to do that? Speakers include TechCrunch's Mike Arrington, CBS News' Dan Farber, AllThingsD's Peter Kafka, Crayon's Joe Jaffe, MS&L's David Binkowski, Mahalo's Jason Calacanis, Copyblogger's Brian Clark, Shoemoney's Jeremy Shoemaker, Warner Bros. Records' Ethan Kaplan, uber PR dude Jeremy Pepper and many more. Oh the the $50 part? When you register (which you are going to do, right?), use discount code "adrants" and save $50. You Can't See the New Volvo. And Neither Can The Blind Artist When you close your eyes and imagine what your perfect car (or anything for that matter) would look like, what do you come up with? For those of us who can see, it's just a temporary diversion. For blind artist Esref Armagan, it's how he's envisioned everything since birth. Volvo has invited Armagan to Sweden to paint his vision of the yet to be launched S60 which will make its debut at the Geneva Motor Show in March. Here's a short documentary on the project. A longer version will be available Monday. It's truly fascinating to see how a person who's never seen a car in his life render it. Sure, Esref can touch all the cars he wants to get a sense of what they look like and he's likely touched many. But his finished product could be pretty interesting. That or it will turn out to be yet another lame marketing stunt. 'The Switch' Has John Hodgeman Depressed Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long. When it Comes to Sexiness, It's What's Underneath That Counts The debate about just what sexy is has been going on for as long as the first cave woman modeled the latest woolly mammoth fashions. Some enjoy full on nudity. Others like the teasing tantalization of skimpy clothing (think miniskirt, heels and a tight top). But some want everything left to the imagination. In this commercial for Liaison Dangerous, we're given a glimpse under the hood of what would otherwise not be considered all that sexy. It's all relative. If You Give A Bill to A Stripper...It Won't Have A Happy Ending Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper? Well, Germany's Heart's Desire Association takes a look at a single bill's travels. It isn't pretty. But the organization promises bills that find their way into the organization will have a much happier ending. Squid Outs Husband's Cheating Some commercials are stranger than others. Most foreign commercials are strange because, well, they're foreign. This commercial's strange because a squid climbs out of a guys mouth and a piece of gum makes it disappear. Yea. Just watch. Where the Hell is Matt...Uh...Oops...Coke? Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures." Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good. P&G Wants You to Take A Dump and Blog About It When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?" Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.
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Source: Viral Video Chart
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