Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

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In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen."

What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting for a photographer to take a picture of them. If that's natural then I think I'll stand in front of my apartment and take a shit on the sidewalk.

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by Steve Hall    Aug-27-14    
Topic: Opinion



Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

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In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen."

What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting for a photographer to take a picture of them. If that's natural then I think I'll stand in front of my apartment and take a shit on the sidewalk.

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by Steve Hall    Aug-27-14    
Topic: Opinion



Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

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It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV.

In the ad, created by David&Goliath, our fury friends are in the lab working on a new vehicle. When they are ready to make the final, magical adjustment, one of their normally-sized furry friends rolls into the lab and gets zapped along with the car.

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by Steve Hall    Aug-21-14    
Topic: Commercials



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This Political Campaign Ad Features A Horse With A Large Erection

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There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as one commenter pointed out, the horse is taking a leak and that's what happens when horses take a leak.

Either way, it's an oversight that, yea, should not have happened. But we are so glad it did because we get to use the word "erection" in another story. Yes, we are easily amused.

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by Steve Hall    Aug-21-14    
Topic: Political



Shoes By Jews Launches Platform Shoes With Dick Joke

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Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to ones height with stylish shoes that don't look like platform shoes.

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by Steve Hall    Aug-21-14    
Topic: Video



Watch This Swordsman Play A Real-Life Game of Fruit Ninja

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So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air.

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by Steve Hall    Aug-21-14    
Topic: Events



How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

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Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

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by Steve Hall    Aug-20-14    
Topic: Video



Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

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by Steve Hall    Aug-20-14    
Topic: Guerilla



For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

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In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.

Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.

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by Steve Hall    Aug-20-14    
Topic: Agencies



If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

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In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns



How Affiliate Marketing Can Fund Your Advertising Budget

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If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.

Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Even better, affiliate marketing is a better way for a brand to pay for advertising. What do I mean by this?

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by Steve Hall    Aug-18-14    
Topic: Brands



Tumblr Images to Be Scanned For Brand Sentiment

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Regarding its deal with Ditto Labs to help it scan all the images on its site for insight into a person's affiliation with a brand, Tumblr Head of Business Development T.R. Newcomb said, "Right now, we're not planning to do anything ad-related."

And "right now" would be the key word in that phrase. But Ditto will be sharing the data with brands to help them determine how they are being represented on the service. Newcomb notes, "If Coke wants to understand the nature of the conversation Ditto can sift through and deliver it to Coke."

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by Steve Hall    Aug-18-14    
Topic: Social



Bone Thugs n Harmony, Juicy J Rock Affiliate Ball During Affiliate Summit

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Last week, Affiliate Summit was held at the Marriott Marquis in New York City. Over 4,400 affiliates, publishers, merchants, networks and brands were in attendance. There were four session tracks, a newcomer program a Meet Market and a jam packed exhibit hall over the course of three days.

As is always the case, there were several parties during the conference; from small, intimate events like Clickbooth's CB Black event at which 100 VIPs mixed and mingled to the Affiliate Ball where over 2,000 people packed into the Copacabana to rock out with Bone Thugs n Harmony and Juicy J.

Along with the performers, iBallers and Society Invite ponied up for over 30 dancers who owed everyone with the booty shaking awesomeness. Check out some of the pictures from the event below or click here for the full album on Facebook where you can find and tag yourself and your friends.

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by Steve Hall    Aug-17-14    
Topic: Industry Events



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