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August 24, 2005

Adrants Will Moderate BlogOn Panel

I will be moderating a panel at BlogOn, called "Can Advertising Be Social?", October 18 in NYC. The panel will focus on "social media" but concentrate on weblogs as both a medium through which to advertise and as a standalone element that is part of a larger ad campaign - like the recently launched Vespa blogs or the long running Stonyfield Yogurt blogs. Even character blogs. Basically, it's a panel about how blogs fit into marketing and advertising programs.

Posted by Steve Hall at 01:06 PM | Comments (0)

August 22, 2005

'Six Feet Under' Delivers Brilliant, Bittersweet Ending

Tonight, HBO's Six Feet Under concluded its five year run ending its final season with a finale full of multiple closures wonderfully befitting the series. Series creator Alan Ball delivered an emotionally powerful finale to a season that began quite plainly and, for a time, seemed headed towards undramatic plainness. That all changed several weeks ago with the sudden death of one of the main characters in an episode which, on its own, would have made a fitting finale but Ball pressed on, raised the bar and, in a nod to life's inevitable finality, brought Six Feet Under to its death slowly, beautifully, hauntingly, painfully and eloquently. The series will be missed.

UPDATE: The intensely moving song which played during the final scene of the show is called "Breathe Me" by Sia and is available over at Stereogum.

Posted by Steve Hall at 02:41 PM | Comments (0)

August 17, 2005

Wake Up And Smell The Blog


While I've had no problem with my Dell Inspiron 8600 over the past two years I've had it, Jeff Jarvis entered Dell Hell a while ago which got so bad he had to write a letter to Dell Chief Marketing Officer Michael George to get attention. Jarvis recounts the trials and tribulations he went through to get Dell's customer service to come to his aide. They didn't and he wrote about it. People read about it. Lots of people but, apparently, not Dell. They have this hands-off approach to weblogs treating them as ignorable rantings of the few and the unimportant. Jarvis explains to Dell and to any marketer wondering about this whole blog thing why they should pay attention to blogs and how they should join the conversation about their company rather than attempt to control it with anachronistic, uninformed marketing logic. All marketing directors should read what Jeff has to say, pay very close attention to it and act accordingly. Lest, one day, you'll wake up and quietly, all your customers will have left your store.

Posted by Steve Hall at 05:42 PM | Comments (0)

August 08, 2005

'Little Black Book' Little big Movie


I have no idea what critics thought of the Brittany Mirphy movie Little Black Book nor do I care. I thought the movie was great. It was an obvious nod the 1988 Melanie Griffith movie Working Girl. The movie ripped a hole through the ridiculousness of reality TV and daytime talk shows all while giving us a nice little love story. I've liked Brittany Murphy ever since she starred with Michael Douglas in the 2001 flick Don't Say a Word. I have no brilliant analogies but simply an admiration for a small movie that didn't seem to do to well at the box office. And, it also featured Holly Hunter who can do no wrong.

Posted by Steve Hall at 08:36 PM | Comments (0)