CNBC does the financial thing by day but they get all "original programming" at night. To let people know, they've launched some Woods Witt Dealy & Sons-created, program-specific ads to hype the shows. With the headline, "Show Me the Money," one ad touts American Original: Westminster Dog Show, a backstage look at the inner workings of the $43 billion pet industry. PETA?
Another ad carrying the ever-appropriate headline, "Demolished," examines "how the American dream became a nightmare" in a show called How the American Dream Became A Nightmare. Hmm, now that sounds like some seriously depression-inducing programing.
But, hey, we gotta face facts. Pet shows are stupid and the American Dream does not mean everyone should own a home.
See both ads here and here.
On this week's episode of Trust Me, Adrants' sister site, AdGabber was mentioned in a plot line involving the Sarah Krajicek-Hunter (Monica Potter) character. Apparently, she was labeled a lesbian role model for women in advertising by someone on AdGabber. Of course, she wasn't (on the actual site) and she's not so for the rest of her subplot during the episode, she did all she could to convince everyone otherwise.
While we're very, very, very (did we say very?) pleased to have been mentioned on the show (thank you Hunt and John), we would loved to have worked the plot into the site with a "real" profile. We could have had a lot of fun with it. So, Hunt and John, we're happy to entertain any ideas you might have.
How about a Rothman Greene & Mohr group on the site? Hey, Mad Men did the whole pseudo-character thing on Twitter. Why don't you guys do it with Adgabber?
A year and a half ago, a survey was taken pegging seniors as among the most likely to be negatively affected by the upcoming digital TV transition. This crucial trivia wiggled its way into last-minute marketing campaigns with understandable urgency; Adrants reader Rebecca reported getting the ad at left in her mailbox.
"Get Ready for the Digital Transition on February 17, 2009, with FREE Basic Cable," it says. For those that weren't paying attention the first time, an eye-catching balloon tactfully adds, "GET READY BEFORE IT'S TOO LATE!"
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Written by actual creatives, Hunt Baldwin and John Coveny, TNT's Trust Me (premiering January 26 at 10PM) will, one hopes, bring life to the tired scenario of family man working with single slacker. While cigarettes and Old Fashions aren't likely to be seen on the show, the premise pairs workaholic family man Mason (Eric McCormack) with "impulsive copywriter with the attention span of a teenager" Conner (Tom Cavanagh), a successful creative team at fictional Chicago agency Rothman Greene & Mohr, and examines their relationship as one becomes the other's boss.
The men, of course, are paired with beautiful women. Erin (Sarah Clarke) is Mason's wife and Sarah Krajicek-Hunter (Monica Potter) plays the role of an award-winning copywriter "whose personality has a tendency to rub people the wrong way."
It will be very interesting watching Mad Men and Trust Me. It's a fair bet the ad business hasn't changed much in 45 years. On TV or in real life.
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So what does an "aging" Disney star do when she gets too old for Mickey? She gets nude, takes pictures, puts them on her laptop, loses the laptop at JFK, reports it stolen and then attempts to twist the whole thing into a career-shifting media frenzy. But unlike her younger Disney brethren, Miley Cyrus and Vanessa Hudgens who accidentally (or so it is assumed) found themselves in compromising positions, 25-year-old Cheetah Girl Adrienne Bailon's "compromising position" was entirely planned by her publicist Jonathon Jaxon.
Yes, the girl might as well be a grandmother in Disney's eyes. After a successful run with three Cheetah Girls movies and musical tours, the Cheetah Girls movie franchise has come to a close and Bailon will seemingly be put out to pasture to fend for herself in the "grownup world."
And so it goes. The blunt transition from Disney to adulthood, never an easy one, plays out again. It will happen (is happening) with Miley Cyrus, the entire crew of High School Musical fame, Camp Rock's Demi Lovato and Wizards of Waverly Place star Selena Gomez.
There's a lot going on in this NASCAR Sprint Cup promo. Atop a sea of mobile homes there's a barbecue...(short shorts)...a pool...(short shorts)...choreographed porta-potties...(short shorts)...an air show...(short shorts)...video gaming...(shorts shorts)...beer drinking...(shorts shorts)...dancing...(shorts shorts)...cheering...(short shorts)...lounging...(short shorts)...a pink flamingo...(short shorts)...and, of course, the NASCAR Spring Chase Cup. And shorts shorts.
Wait. What? Don Draper, the head dude on AMC's Mad Men has a Twitter account? And is following me? Huh? Time warp?
Oh I get it. It's not Don Draper. It's some dude over at AMC or their agency. Or...someone impersonating a person at AMC or their agency. Damn, why didn't I think of that? Oh who cares!!! Twit this, Draper!
During this week's Television Critic's Association Press Tour held at the Beverly Hilton, MarKyr Media Co-Founder Marjorie Kase interviewed Mad Men Creator Matthew Weiner for Adrants. Mad Men, a show about advertising that's set in the early sixties, debuts its second season this Sunday, July 27, on AMC at 10PM.
MK: How has the Ad game evolved since the early days of Mad Men?
MW: I think the biggest difference is all of the conglomerates in advertising. They take the competition out of the market place. The ads themselves, I don't think are particularly bad or anything. There are still great ads being made with amazing amount of talent in advertising. I meet them and I see their work and I'm impressed and I'm amused and I enjoy it.
MK: Aside from all the sexism, drinking and smoking, how has the industry office culture changed?
MW: Well I don't think that's changed. I think that when you go to an advertising convention, the drinking is still there, and all the smoking is happening out in front of the building. I think people still go to strip clubs. There was a joke about Peggy last year that made Pete punch a guy in the face that was "She's like a lobster, all the meat's in the tail". That's from the New York Stock Exchange last year, that's not historical research; I was worried that would sound too contemporary.
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Who, whoa, whoa! It's only 2008 and we're already celebrating the decade as if we're done with it? Damn. I know Christmas is now in November but can we please finish a decade before we start trashing it on VH1 specials using trashy pictures of Britney Spears "dropping" her baby?
Ooops, wait.Yea, the headline, "Oops! There Goes the Decade," says goodbye to the 00's but the name of the special, iLove The New Millenium speaks to the fact we're still in it. Hmm, this would never make its way through a good approval process;)
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