Last night in Times Square Mad Men Season four premiered at 9PM, an hour earlier than the AMC broadcast premiere. And we were there. Beginning at 7PM, people lined up to have their picture taken with Elizabeth Moss, the actress who plays the Peggy Olson character. We have to say, she's the cutest in real life.
In addition to a step and repeat, there was a game show on the main stage which asked contestants trivia questions about the series. As all of this was going on, hired actors waltzed about the crowd dressed in full Mad Men garb. But they were outnumbered by many in the audience who also showed up to the premiere decked out in early sixties fashion.
A few minutes before the episode began, Moss was brought onstage by the moderator. She was joined by January Jones, the actor who plays the Betty Draper character. The two giggled and joked and then a cake was rolled out in celebration of Moss' birthday.
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Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.
All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.
The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.
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This is one of those programs you really don't want to watch. It's like listening to those people who insist upon telling you your kitchen counter is crawling with germs and you're just making it worse by using a sponge.
Yea. CNN has been working for a year on an investigation looking into pollution, health and the nastiness that surrounds us. Look, shit is everywhere. We're all gonna die of something. Do we have to be reminded of it? Anyway, here's a commercial promotion the show. Sadly, it makes a lot of sense.
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OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.
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Apparently a lot of people listen to country. But if you're a buyer, you already know this. But in case you don't or you're one of those internet geeks that thinks no one likes the genre, MTV/Viacom's CMT ant to make sure you realize 140 million Americans "get country."
Well, it's not hard to believe after all, what will all those flyover states getting in the way of the coasts, right? OK, that was mean. But it's still true.
Anyway, Barker/DZP is out with a new outdoor kiosk campaign. The kiosks have been placed in front of agencies in New York so if you haven't seen one already you soon will. And if the kiosk posters are to be believed, there's isn't a beer-bellied, Jack Daniels-swilling hillbilly in all of the genre's listeners.
- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
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Last night I had the pleasure of recording a Beancast episode with Make the Logo Bigger's Bill Green, Please Feed the Animals' and Lemonade Movie creator Eric Proulx and The Beancast's Bob Knorp. We discussed the recent Domino's recipe change and the importance of actually solving a problem as opposed to just throwing money at it. We riffed on the Cablevision debacle. We took at a look at the growing importance of the community manager in relation to the rise in importance of social media. We waxed nostalgic about the jingle and we laughed out loud at Google's $500 million Yelp offer.
Check out the show notes here. Download the podcast directly here or get it on iTunes here.
For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.
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Wanna watch the world's worst Mad Men promo/spoof? Well, here it is courtesy of Landline TV. We have no idea what they're trying to accomplish with this :60 riff on the AMC series but one thing's clear. It's bad. Really bad.
Can we just leave Mad Men alone and stop obsessing over it. Perhaps enjoy it rather than continuously mock it as if we, the ad industry, are the only people who enjoy the show?
If you love the AMC television show Mad Med, then you'll love the week of August 10 in New York City. There's a long list of promotional events going on leading up to the debut of the series's season three premiere, Sunday, August 16.
There's Drink Like A Mad Man at the Hilton August 10. There's The Golden Age of Advertising projected on the side of the Museum of Arts and Design beginning Wednesday, August 12. There's New York Mets Gone Mad August 14 during the Mets/Giants game.
Check it all out here.
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