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While everyone's probably already seen these, Adrants being all about advertising, we'd be remiss if we didn't mention them here for posterity. Anyone who has a brain knows Jessica Alba is hosting this year's MTV Movie Awards. She's also appeared in three commercial to promote the show. They're intentionally cheesy, she has all her clothes on, Nicole Richie makes a cameo and you can watch them here, here and here.
OK. We like Deep Focus and we like HBO. We especially like HBO's Entourage so when we were sent a link to a promotional site at which you can get get an interview with Ari Gold for a position in his new agency, we had high hopes for the site. Let's put it this way. Can we, as an industry, right now, right this very second, put a lid on any project even remotely similar to Burger King's Subservient Chicken? And, for the love of GOD, can we please stop trying to latch onto something that was over the day after Crispin Poprter + Bogusky launched that site?
When the latest Netflix envelope arrived in the mailbox, it contained an ad on the inside sleeve promoting some sort of concert broadcast honoring Kiss, Queen, Def Leppard and Judas Priest. We saw that the broadcast was set to air Wednesday, May 31 at 9PM. Maybe we're just dumb, but we had to stare at the ad for several minutes before we figured out the broadcast was occurring on VH1. The logo was tiny and buried in a way that was very hard to see.
Using the "oh my god, your kid is dead" approach, this PSA from the Partnership for a Drug-Free America asks parents to imagine what life would be like if steroids were a part of their children's lives and asks them to discuss the topic with them. The spot will debut this Sunday during ESPN's Sunday Night Baseball
This MySpace page, set to launch Wednesday, created by Deep Focus and promoting the news season of HBO's Entourage is about the most tweaked out MySpace page we've ever seen. In fact, except for the MySpace URL, you wouldn't know you were on a MySpace page. While other companies have co-opted MySpace for commercial gain, this is, by far, the most elaborate we've seen. The page is still in the test stage with many non-working links but there's a contest that calls for entrants to create a MySpace page featuring the member's own "entourage" and then publicize it through the member's network of friends. Not a bad way to get HBO's Entourage message in front of a ton of MySpace members. The motivation to create a page comes in the form of a chance to win a car four each of the four people in the member's entourage. Other prizes include trips to LA with $1,000, Xbox 360's, Samsung cell phones and Entourage DVDs.
- WE is promoting the upcoming season of Bridezillas with a character blog featuring various polls, wedding tips, quizzes, wallpapers and all that crap.
- Virgin Mobile wants you to adopt a mime.
- A new study from word of mouth agency BoldMouth and research firm Osterman Research surveyed marketers on their word of mouth and buzz marketing practices. It's new, it's hard to measure but it seems to work.
- CoBRANDiT has a new video culled from those who attended the recent Portfolio Night IV.
- Bluelithium's release of its new AdPath 2.0 behavioral targeting product has provided advertisers with 200 - 300 percent increases in click-through rates.
AdFreak points to a new ad from Planned Parenthood Golden Gate which gleefully marries power tools, hot guys, hot girls, sexual innuendo and condoms in its latest effort to encourage suiting up prior to having sex. While we think it's right on message and effective is speaking a language its target audience understands, other uppity folk don't. The spot is airing on MTV this week.
Here's a commercial with way too much word play to leave alone. Placing the words "Cox," "rise" and "sexy" all in the same 30 seconds along with an over sexed Bio teacher just, well, rocks MTV2 style. Yes, this is a commercial for both Cox cable and MTV2 that uses the "rising" band Sexy Champions to gain street cred. There's another longer version of the commercial here.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
Cable channel G4 is trying to breathe new life into the original Star trek series by creating an entertainment mash-up to use the buzz word of the day. Working with LA agency 72andSunny, G4 came up with a play-while-you-watch game called The Spock Market that allows viewers to buy, sell and trade shares of characters, aliens, gadgets and ships. Stock values change based on events in the episodes. Now that's a pretty cool way to get today's Internet geeks in tune with yester-year's Star Trek geeks. There's some funny stop-motion commercial that promote the whole thing which you can view here and here.