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Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.
Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.
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We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a recommended add-on in Microsoft's IE7, people who Alt-click on any word will be presented an "AnswerTip" information bubble providing relevant information relating to the selected word or phrase. Clicking a "more" button in the bubble will take the person to the Answers.com site. 1-Click's advertising angle is the presentation of contextual text ads, currently provided by Google, at the bottom of the bubble. Broadening the use of the application - and reach for advertisers - 1-Click Answers will also work within any text-based desktop application. We probably wouldn't use it but we don't hate it.
Tessa Wegert is at it again trying to convince us that people want to see ads on their desktops and that AdDiem's Digital Billboard, a company she wrote about last week that serves content and ads to a person's desktop, is something people would actually seek out and download. We didn't like it last week and we don't this week as she positions AdDiem's Digital Billboard as a custom publishing solution and gushes about that particular medium's benefits. OK. Last week, as the name indicates, it was a digital billboard. This week, that same company has somehow morphed into a custom publishing solution. Which is it Tessa and why would anyone want it?
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OK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it's the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it's wonderfully customizable and can be targeted efficiently for the advertiser and it's permission based but what's the value for the consumer? If there is one, it's certainly not clear anywhere on the AdDiem website nor in the ClickZ article - unless you're a recipe hound. Perhaps desktop advertising will someday rule. We just don't see it yet. Then again, we were wrong about CBS's NCAA March Madness on Demand.
You know, all you designers really ought to be testing your Flashtastic creations on a "normal" computer with the cache turned off. After all, most people who will visit your site won't have reloaded the thing a million times thereby having it readily and speedily available for viewing. For example, this site for Pepsi called MyDaDaDa which capiltalizes on the song, took agonizingly long to load. And once it did load, it never worked smoothly. Apparently, you can send the song around to your friends, watch ads, put the song and wallpapers on your phone, send a pre-recorded message to a friend, get screensavers and upload your own videos to the site. None of it worked well. Of course, it could just be our crappy laptop. Oh yea, the whole thing wraps itself around the World Cup Football craze.
That Sasquatch just won't die. This time, he's alive and well for a Jack Link's Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile.
Ad Age is reporting iTunes will ad small graphic ads to iTunes in the lower left hand corner of the screen. The ads will appear when a person listens to a podcast using iTunes. It's unclear yet whether the ads will appear when people are viewing paid content such as ABC's $1.99 downloads. What is clear is the lower left hand area of iTunes will soon become ignored territory.
Oh, and by the way, Ad Age, that auto page reload thing is cheating and a sad attempt at increasing pageviews.
Miller Brewing has put a bit of money behind its Mickey's beer brand in the form on a new website that takes a bit of an opposite approach by telling visitors what not to do when it comes to drinking beer, talking about beer and clothing. Of particular educational value is a video in the What Not to Say section in which one guy says in response to a hot girl they see on TV, "My Mom's way hotter than that." And speaking of hot, what would a beer site be without the requisite hottie in the form of wallpapers, screensavers and buddy icons. Perhaps best of all are the points of advice given by Mickey's Vice Chairman Norwood Browne McManus IV. It's far better than most other beer site.
CBS SportsLine and the NCAA yesterday announced that NCAA March Madness on Demand, the online video player that provided streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship set a record, according to what, we don't know, for scheduled live entertainment or sports event with over 268,000 simultaneous streams. In total, NCAA March Madness on Demand has already surpassed 1.2 million video streams served. I guess we were wrong thinking people would prefer the couch potato method of viewing.
Hoping to stand up as a model against software-install spyware, Santa-Barbara-based onCommercials has introduced a formalize revenue share model with aims to "official-ize" software-install advertising. Software developers can use onCommercials code to display commercials during the loading process of their software. Each time the application is started a commercial will be shown, dynamically chosen by onCommercials serving technology.
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