World's Longest Handshake Repairs Relations Between Turkey And Armenia

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In an efforts to repair decades of feuding between Turkey and Armenia, Moscow-based TWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record.

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by Steve Hall    Apr-28-14    
Topic: Events



How to Organize An Event That Doesn't Suck

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Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one day conference and the closest thing you've ever planned was a trip to the grocery store? Fear not. Formstack, a company that does just what it sounds like it does, is out with an infographic (hey, they're easy to digest) entitled The Anatomy of A Perfect Event that will give you a few basic pointers.

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by Steve Hall    Apr-21-14    
Topic: Events



Samsung Fails at CES With Michael Bay Meltdown

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Why brands feel they have to do scripted interviews rather than, you know, actual interviews where people actually think about the question in a mystery. But if you've ever been to CES or any other big marketing event, you are familiar with this cringe-worthy experience.

Speaking of cringe-worthy, how does a marketer make a cringe-worthy event even more cringe-worthy? Well if you're Samsung and you invite Michael Bay to a keynote Q&A and he screws up his TelePrompTer lines, that's how.

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by Steve Hall    Jan- 7-14    
Topic: Events



This Cliff Diving Stunt Proves Red Bull Has A Woody For Heights

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OK so it's not the same as jumping out of a capsule in space 120,000 feet above the ground but it's cool all the same. And, perhaps, even more exciting because these jumpers don't have a parachute to slow their fall.

Red Bull, again displaying its apparent fixation with heights, has released a stop motion film made from 21,489 photos taken by three Instagrammers over the course of three hours. What did these Instagrammers shoot? Proferssional divers leaping off a 27 meter high platform into the Blue Lagoon in Wales.

@danrubin, @jeera and @chaiwalla were the photographers for the day and it was all done to promote...wait, what? Nothing? You mean a brand sees value is producing interesting content for the enjoyment of consumers? Who knew? Stop the presses! This is radical stuff!

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by Steve Hall    Oct- 7-13    
Topic: Events



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Lexus IS Stars in First Real-Time Video Game

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To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International, LOGAN (LA&NY) and Fake Love collaborated to create "Trace Your Road," an experiential event featuring Formula 1 driver, Jarno Trulli.

Held on July 26, "Trace Your Road" pit Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.

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by Steve Hall    Sep-10-13    
Topic: Events



Not All Banners Are Dead

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Now that everything's online and it's like the offline world doesn't exist any longer, marketers spend an enormous amount of time thinking about how to promote their goods and services online. Websites are designed and created, blogs are authored, Facebook pages are crafted and tweets are sent. However, marketers can't site behind a screen forever (well, maybe they can but we hope it doesn't come to that) and there comes a time when they need to meet their potential customers and investors face-to-face.

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by Steve Hall    Sep- 5-13    
Topic: Events



How Star Wars Saved the Brazilian Symphony Orchestra

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While we're pretty sure John Williams movie soundtracks wouldn't be classified as classical music by most purists, when you're the Brazilian Symphony Orchestra (OSB) trying to boost attendance before your entire audience dies, bending the rules a a little bit isn't an issue.

Combating the fact most of the OSB's orchestra is over the age of 65, Brazilian agency Artplan shot the OSB playing classic (again. a stretch of the word) movie soundtracks, linked to it from YouTube clips and, as a result, claim to have increased the number of young people attending OSB concerts by 40%. As well as achieving a sell out for the entire season.

Not bad for a little rule bending.

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by Steve Hall    May-21-13    
Topic: Events



10 Examples of Brands Newsjacking the Academy Awards

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So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we'd take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Check out the full list here in an article we wrote for HubSpot.

by Steve Hall    Feb-25-13    
Topic: Brands, Events, Social, Television



Target Turns Tweets Into Everyday Collection Runway Show

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Well this is pretty interesting. On January 24, Target had a live fashion show which involved models reading tweets from people while holding products from Target's Everyday Collection. To participate, people could tweet their witty commentary with the hashtag #everydayshow and the models would stut thr runway and read the tweets. You can see a highlight reel below.

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by Steve Hall    Feb- 7-13    
Topic: Brands, Events, Social



Kimberly-Clark Celebrates Boy's First Flush With Epic Event

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Did you see the Kimberly-Clark First Flush story on Rock Center with Brian Williams last night? Well, here's the behind the scenes footage detailing how Ogilvy Chicago and partners created an epic celebration of a little boy's first flush. Something the little man will remember for the rest of his life.

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by Steve Hall    Jan-18-13    
Topic: Events










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