Whatever Happened to Progressively Smaller Handsets?

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Riding Ad Land's current obsession with breaking into Guinness, Cricket has just produced the world's largest cell phone -- a gigantosaur Samsung Messager composed of "wood, metal, lights, wizardry, and love."

Video here.

The phone -- so big you risk cardiac arrest if you happen to be lying on it in vibrate mode -- kicks off Cricket's Get Some Respekt campaign. See it in person through March 15th in Chicago; the monster of mobile hits Philly on the 20th.

Orchestrated by Seattle's Cultural Engineers and events firm NEVERSTOP.

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Events, Guerilla, Mobile/Wireless



Future Lions Taking Entries. On Your Marks...!

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Attention ad students: The Future Lions ad competition is now taking entries for 2009.

Hosted by AKQA and the chastened Cannes Lions Int'l Film Festival, Future Lions seeks ideas for advertising a global brand "in a way that would not have been possible five years ago." Sky's the limit in terms of product, target audience, media and technology -- and THERE IS NO FEE TO ENTER.

Winners will be given a customized Flip Mini HD cam and will also be honored at Cannes Festival on June 26 at the Debussy Theatre. The top five ideas get registration to the Cannes Festival from the 21st-27th -- hence the camera, because you're goin' to France, bitch! -- and a limited-edition AKQA-designed toy called the Future Lion Cub. (Not sure what it looks like, but it's gotta be better-looking than this bad-boy.)

Submission deadline: May 4, 11:59 PST. Sounds far away, but it's not; get crackin', kids. Think of the bikinis, and the HD cams, and your faux friends, all consumed with envy and whatnot while you get tanned for being talented.

by Angela Natividad    Mar-12-09    
Topic: Events, Industry Events



It's Barbie's 50th Anni!

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To celebrate Barbie's 50-year anniversary, Chanel's own Karl Lagerfeld designed a Barbie/Ken exhibit for Colette in Paris. The exhibit will be visible in Colette store windows from March 9-15th, including a "high security exhibition" of the first-ever Barbie and Ken dolls on the 12th.

See all the pretty pretties.

If you're less interested in the aesthetics of Barbie than in her history, you definitely wanna check out The Big Money's awesome timeline of Barbie's social progression over the past half-century. It made us glad she shafted Ken in the early '00s -- dude was never that hawt.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Events



Spoofs for a Cause, Courtesy of AIA

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To promote the New York City Coalition Against Hunger, Agencies in Action and Bill Oberlander at Cossette produced a triage of cynical spoofs on well-known ad campaigns. (See iPod and HSBC variants.)

The goal: to get Manhattan's agency creatives to volunteer at soup kitchens and food pantries at least once monthly. So far, six agencies have committed: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.

In the event that you need more convincing, or just feel compelled to show your face at another social gathering, hit up the AIA kickoff reception on Thursday, March 12 at 7pm. It all happens at the Cossette office on 415 Mad Ave, 3rd floor.

More intelligence at the website.

by Angela Natividad    Mar- 6-09    
Topic: Agencies, Campaigns, Cause, Events, Poster



Diesel's Five on Fifth: the Rabbit Hole You've Always Wanted

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For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")

But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Ad Babe Britney Spears Returns As New Candie's Girl

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For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then...she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn't.

Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.

While we're not going to label her return as the new face for Candie's Only at Kohl's triumphant, it's nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.

The deal, which puts Spears in Kohl's 2009 print, TV, online and in-store efforts. ties Britney's sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie's pink along for the ride in the form of VIP pink carpets and lounges.

Tonight, Spears' "First Look" tour video will debut exclusively on the Candie's website.

by Steve Hall    Mar- 2-09    
Topic: Brands, Celebrity, Events, Sponsorship



By the Time You Get Those Golden Tickets, They May Be a Bit Weathered

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This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.

All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)

Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.

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by Angela Natividad    Feb-27-09    
Topic: Events, Industry Events, Outdoor, Promotions



There is Nothing SFW About This Image.

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At left is the decidedly safe top corner of "Flesh For Fantasy (Girl #5)", an art print with an anatomical surprise smack-dab in the middle. See the whole thing here (N!S!F!W!).

It's part of an exhibit called Talk Dirty to Me, which is composed of pieces depicting sexual language and/or imagery.

This Hearts on Fire covered news of the exhibit in a manner neither lewd nor naughty, although you've still got the issue of a vagina staring flagrantly back at readers. Glam Media, which sells ad space on the site, didn't take to it and requested that the blog remove the image for the sake of "family brand" advertisers whose names may be sullied by appearing alongside it.

But hell, being in the industry he's in (ours), the author decided that in lieu of taking it down he'd post his entire email exchange with Glam instead. You can see that here, along with another arty sex shot and two more digital copies of the offending lips, just for the hell of it.

Way to stick it to the (ad) man, you stalwart blogger you.

by Angela Natividad    Feb-26-09    
Topic: Events, Opinion, Promotions



Ashton Tweets, S/Urge, Libel Revisited and the ow.ly-Twitter Hustle

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- zOMG: grainy shots of Ashton and Demi! This cinches it: following celebrities on Twitter is almost as rad as following them around in real life. (Diggin' how the NYT actually quotes Kutcher's tweets, as if to prove THIS IS ALL REAL.)

- Gmail went down early this morning, and it's like the universe exploded.

- We actually ate this.

- BrightKit, a management/metrics dashboard for multiple Twitter accounts, changed its name to HootSuite and went pro-bono. (That is, it's no longer trying to charge a fee for services.) To compensate, it's selling display ad space above webpages whose links are shortened via ow.ly (HootSuite's version of tinyURL) -- meaning you could, in theory, make money (or build brand awareness...?) by spreading Twittersphere link-love.

- Fake Steve Jobs makes "wah" noises over monetizing blogging.

- Coca-Cola's Urge looks suspiciously like Coca-Cola's Surge. Remember the aftertaste on that stuff?

- Wedding the Sex and the City model to kitschy "Cathy": just one more lovechild the universe didn't need. Especially in the name of Baked Lay's.

- "True statements can be libelous if published maliciously." Wait ... what?!

by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Celebrity, Events, Online, Social



Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)

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If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")

For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)

We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.

more »

by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Commercials, Events, Good, Guerilla, Online








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