Levi's Promises 501 Pounds, and Some Face Time, for Window Display

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Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.

For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.

More about the Carnaby Street display contest here.

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Events, Magazine, Outdoor, Promotions



Sony Ericsson's Free Flowers Hawk Handhelds at Moms

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Last weekend Sony Ericsson converted a number of London-based Carphone Warehouses into floral installations, where mothers could get free flowers in honor of Mother's Day.

The gig was a promotion for the W595 Sakura handset, which Sony's trying to position as "the perfect alternative 'floral' gift for Mother's Day." (The phone's outfitted with a cherry blossom design and is, in fact, quite festive.) It also hired a "floriographer" to school moms and kids alike on what flowers to choose -- and which to avoid -- on this most hallowed of holidays.

Top flowers to pick/avoid are below. For what it's worth, they illuminate the subconscious reason guys are always asking whether we like orchids.

And why would you give someone dead leaves?

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by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Events, Guerilla, Promotions



Herpes to Go, Cewebrities in the Wild, Banging Power, Calacanis-Style Damage Control

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- @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats.

- Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone?

- Mark Cuban invests in poo-inducing pizza. Just read the story, man.

- More 'net-based teen angst.

- "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes.

- Why Jason Calacanis employed a felon -- or how to handle negative press.

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Guerilla



Puma Rides Volvo on the Shores of Rio

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There's this competition called Volvo Ocean Race, in which heavily sponsored boat junkies take their latent talents to the high seas.*

To promote both its participation and its nautical domination, Puma left Il Mostro signage and giant footprints in the sand on the beaches around Rio, which is where the competition goes down this year.

Il Mostro's the name of its boat. (Guess it's somewhat more resonant than O Gato Gigante.) Two lucky civilians will be chosen to join Il Mostro's boat crew for one day. Visit the Puma Enigma site for more details.

The site doesn't presently work the way it's supposed to -- where you click on a flag and go directly to a brand destination. As things stand, no amount of clicking gets you much of anywhere -- except for the innocuous Puma.com logo at the bottom right-hand side, which sends you to the Puma Ocean Racing blog.

Beachside stunt by Espalhe Marketing de Guerrilha for Puma Sports Brazil.

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by Angela Natividad    Mar-16-09    
Topic: Brands, Events, Sponsorship



Whatever Happened to Progressively Smaller Handsets?

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Riding Ad Land's current obsession with breaking into Guinness, Cricket has just produced the world's largest cell phone -- a gigantosaur Samsung Messager composed of "wood, metal, lights, wizardry, and love."

Video here.

The phone -- so big you risk cardiac arrest if you happen to be lying on it in vibrate mode -- kicks off Cricket's Get Some Respekt campaign. See it in person through March 15th in Chicago; the monster of mobile hits Philly on the 20th.

Orchestrated by Seattle's Cultural Engineers and events firm NEVERSTOP.

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Events, Guerilla, Mobile/Wireless



Future Lions Taking Entries. On Your Marks...!

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Attention ad students: The Future Lions ad competition is now taking entries for 2009.

Hosted by AKQA and the chastened Cannes Lions Int'l Film Festival, Future Lions seeks ideas for advertising a global brand "in a way that would not have been possible five years ago." Sky's the limit in terms of product, target audience, media and technology -- and THERE IS NO FEE TO ENTER.

Winners will be given a customized Flip Mini HD cam and will also be honored at Cannes Festival on June 26 at the Debussy Theatre. The top five ideas get registration to the Cannes Festival from the 21st-27th -- hence the camera, because you're goin' to France, bitch! -- and a limited-edition AKQA-designed toy called the Future Lion Cub. (Not sure what it looks like, but it's gotta be better-looking than this bad-boy.)

Submission deadline: May 4, 11:59 PST. Sounds far away, but it's not; get crackin', kids. Think of the bikinis, and the HD cams, and your faux friends, all consumed with envy and whatnot while you get tanned for being talented.

by Angela Natividad    Mar-12-09    
Topic: Events, Industry Events



It's Barbie's 50th Anni!

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To celebrate Barbie's 50-year anniversary, Chanel's own Karl Lagerfeld designed a Barbie/Ken exhibit for Colette in Paris. The exhibit will be visible in Colette store windows from March 9-15th, including a "high security exhibition" of the first-ever Barbie and Ken dolls on the 12th.

See all the pretty pretties.

If you're less interested in the aesthetics of Barbie than in her history, you definitely wanna check out The Big Money's awesome timeline of Barbie's social progression over the past half-century. It made us glad she shafted Ken in the early '00s -- dude was never that hawt.

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by Angela Natividad    Mar-10-09    
Topic: Brands, Campaigns, Events



Spoofs for a Cause, Courtesy of AIA

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To promote the New York City Coalition Against Hunger, Agencies in Action and Bill Oberlander at Cossette produced a triage of cynical spoofs on well-known ad campaigns. (See iPod and HSBC variants.)

The goal: to get Manhattan's agency creatives to volunteer at soup kitchens and food pantries at least once monthly. So far, six agencies have committed: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.

In the event that you need more convincing, or just feel compelled to show your face at another social gathering, hit up the AIA kickoff reception on Thursday, March 12 at 7pm. It all happens at the Cossette office on 415 Mad Ave, 3rd floor.

More intelligence at the website.

by Angela Natividad    Mar- 6-09    
Topic: Agencies, Campaigns, Cause, Events, Poster



Diesel's Five on Fifth: the Rabbit Hole You've Always Wanted

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For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")

But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Ad Babe Britney Spears Returns As New Candie's Girl

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For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then...she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn't.

Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.

While we're not going to label her return as the new face for Candie's Only at Kohl's triumphant, it's nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.

The deal, which puts Spears in Kohl's 2009 print, TV, online and in-store efforts. ties Britney's sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie's pink along for the ride in the form of VIP pink carpets and lounges.

Tonight, Spears' "First Look" tour video will debut exclusively on the Candie's website.

by Steve Hall    Mar- 2-09    
Topic: Brands, Celebrity, Events, Sponsorship










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