Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)

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If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")

For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)

We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.

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by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Commercials, Events, Good, Guerilla, Online



This Video Has Been Viewed Every 4 Seconds Since It Went Live.

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It's called "Ken Block Gymkhana Practice." (But what is Gymkhana?, you ask.)

We didn't really get the big deal, but that was before we realized our fingers had burrowed into the glass tabletop. Then Ken Block did donuts around a guy on a Segway, and it was like, "Ohhh."

(It's racer porn. Plenty sexier than that one time you watched two Ford Fiestas tango in London. Even if you're not a speed junkie, the handling depicted in Gymkhana is fit to give you tingles.)

Mad Media put the video together in collaboration with Ken Block, DC Shoes and Subaru. Stats listed below.

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by Angela Natividad    Feb-23-09    
Topic: Brands, Events, Good, Online, Sponsorship, Video, Viral



Yep, NASCAR's Still NASCAR. Next!

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Superfad partnered with The Martin Agency to jazz NASCAR up for the Sprint Cup.

The result of this collabo was "Dogfight," an adrenaline-infused cat/mouse game between two NASCAR drivers. It was cool, it felt intense while still being tame, which is the line NASCAR's always walked.

On the print side is a triage of pieces that look like they were drawn on the binder covers of rice rocket fans. One's at left; see another and another.

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by Angela Natividad    Feb-19-09    
Topic: Brands, Commercials, Events, Television



Diet Coke Grabs Hilary Duff For 'Style Series'

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Hilary who? Oh right. Hilary Duff. Remember her? The child starlet everyone was flipping out over a few years ago for losing so much weight she turned into a skeleton? Well, she's hooked up with Diet Coke (hmm, not a good sign?) and will appear during the brand's third Diet Coke Style Series February 17 at the Reuters Studio in Times Square.

Along with fashion designer Christian Siriano, supermodel Heidi Klum and former Glamour West Coast Editor Rachel Zalis, Style Series will follow Duff, who we dubbed "the new ad babe in town" six years ago," as she makes her way through Mercedes Benz Fashion Week and interview her about her music, fashion and upcoming role as Bonnie in Bonnie & Clyde

Siriano will share his latest fashion with a runway show. Klum will talk about her Heart Truth Red Dress Collection Fashion Show. And Zalis will interview the pair prior to the show.

And here we thought it was Pepsi which was obsessed with celebrities.

by Steve Hall    Feb-13-09    
Topic: Celebrity, Events



Comcast to Luddites: GET READY (for __________).

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A year and a half ago, a survey was taken pegging seniors as among the most likely to be negatively affected by the upcoming digital TV transition. This crucial trivia wiggled its way into last-minute marketing campaigns with understandable urgency; Adrants reader Rebecca reported getting the ad at left in her mailbox.

"Get Ready for the Digital Transition on February 17, 2009, with FREE Basic Cable," it says. For those that weren't paying attention the first time, an eye-catching balloon tactfully adds, "GET READY BEFORE IT'S TOO LATE!"

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by Angela Natividad    Feb- 5-09    
Topic: Cable, Direct, Events, Strange



(More) Mannequins Invade Manhattan

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Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.

The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.

Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?

by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Shiny Happy Relay Puts Olympic Torch in Canadian Hands

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"Carry the Torch" is an animated cause spot meant to encourage Canadians to "Create a better Canada." The song is called Shiny Happy Relay; lyrics appear below. (It is such RetroJunk fodder.)

A TotalWork effort developed by BBDO/Toronto and Proximity/Canada, the spot depicts RBC's "Arbie" character kicking off the Torch Relay in the top half of the North American continent.

Canadians that feel the fire can register at rbc.com/carrythetorch, enabling them to take hold of the actual Olympic torch as it crosses their borders.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Cause, Events, Online, Television



Like a Well-Bred Debutante, Bud Saves Punchlines for the Big Day

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The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.

Here's three:

"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.

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Entire Town Travels to Troubled Las Vegas, Debauchery Ensues

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So what does Las Vegas do in a down economy which has caused a precipitous drop in visits, halted construction and caused casinos to file for bankruptcy? It invites (and pays for) an entire town to travel to Vegas and documents their every move.

All 358 residents of Texas town Cranfills Gap traveled to Las Vegas and experienced everything the town had to offer. The whole adventure is captured in a series of videos and has been all over the news.

by Steve Hall    Jan-23-09    
Topic: Events, Good, Promotions



'High-Profile Client' Puts Brand in the Hands of WTF.

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This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client.

Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv.

Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client."

Clueless as to who? Find out below the drop.

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by Angela Natividad    Jan-13-09    
Topic: Events, Industry Events, Online, Promotions








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