De Beers Exploits the Mistletoe Moment

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Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

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by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla



ATTENTION: ALL CANADIAN AGENCY EMPLOYEES

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If you don't attend Canada's first-ever Ad Week, you'll top off your creative career hustling gold watches. Or zazzing tourists over three-card monty. Or as one of those silver guys that move really, really slowly.

(Okay, probably not really, but think of the fun you could have snickering at the too-cool creative douchebags that all seem to get their retro glasses and sneakers at the same off-Broadway boutique.)

Positively charming guerrilla and print work by Bos/Toronto and Trevor//Peter Communications.

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by Angela Natividad    Dec- 3-08    
Topic: Events, Good, Guerilla, Industry Events



MINI's 'Creative Use of Space' Extends to Promote MINI E

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Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.

From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.

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by Steve Hall    Dec- 2-08    
Topic: Events, Good, Online, Social



Hey, Gamer. Getchyer Face on Times Square!

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Every Saturday in November, registrants for Gillette/EA's Champions of Gaming Tournament could have their avatars broadcast in gigantovision over the NASDAQ and Reuters signs in Times Square. (Those chosen will be emailed and sent a picture of their billboard for posterity.)

Few things are cheaper or more effective than a shout-out. See PGA Tour '09 variant.

By Proximity Canada in tandem with BBDO/New York.

by Angela Natividad    Nov-26-08    
Topic: Events, Games, Human, Outdoor



'LA Weekly' Shakes Ink-Splattered Death Rattle

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The economy shake-up means hard times for everybody, but print news weeklies are probably among the heaviest-laden. Few people are willing to wait a day to see news in print; fewer still have the patience for a week, not when they can load Google News and have at it instantaneously.

In a desperate bid at self-preservation, the LA Weekly has launched "LONG LIVE PRINT." Weeklyites invaded the Detour Festival in Downtown LA to wave signs, distribute bookmarks (cringe) and ink the message onto other people's shirts with a printing press (nifty!).

Other media ran on newsstands and in the LA Weekly itself. See the creative in all its grungy glory:


Cool work by Ignited LA. Painfully valiant though, given that we've never thought much about the LA Weekly, and now we associate it with the struggle of by-weeklies to remain relevant in an increasingly by-the-Tweet kind of world.

by Angela Natividad    Nov-21-08    
Topic: Brands, Campaigns, Cause, Events, Guerilla, Newspaper, Outdoor



Smoking Out Smokers, Lively Bludgeoned, Hello Kitty for Alkies

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- The American Cancer Society is hosting a Great American Smokeout today. How liberating. Excuse me while I light up.

- New Anheuser-Busch InBev logo fails to be a turn-on.

- Google is shuttering virtual world Lively, which it launched in July. Guffaw.

- Honeyshed's hurtin' for suitors.

- Clean your free t-shirt with our product. That's confidence.

- Hello Kitty Beaujolais Nouveau -- the bastard child of all things commercial, cavity-inducing and just generally wrong (or right?) with the universe.

- Oh snap, my email just went retro.

by Angela Natividad    Nov-20-08    
Topic: Campaigns, Events, Guerilla, Packaging, Strange



Sloggi Annoints World's Best Bottoms

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Last week, international underwear brand Sloggi held its second annual World Most Beautiful Bottom "Show me your Sloggi" competition at Club Quartier Latin in Paris. Out of 11,200 entrants who submitted photos to Sloggi, 46 finalists from 29 countries were selected with the aid of 31 million voters and a panel of seven judges including supermodel Adriana Karembeu, ESA Astronaut (huh?) Paolo NesPoli, conceptual artist Stan Murmur, FHM Editor in Chief Lomig Guillo, Invista Global's Michelle Rice Sloggi Global Brand Manager Thomas Herreiner and 2007 Sloggi winner Kristina Dimitrova.

The winners? Brazilian 20-year-old Melanie Nunes Fronckowiak had best female bottom, while French 27-year-old Saiba Bombote was named the most beautiful male bottom.

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by Steve Hall    Nov-16-08    
Topic: Brands, Events, Promotions, Racy



Burma Viral Honored, 'That Guy' Ovulates, Maggots for a Cure

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- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.

- Valleywag watered down, broadened out, folded into Gawker.

- Intel's obnoxious "That guy" is a chick, actually.

- Lego reenacts Star Wars with non-violent games.

- I fucking hate maggots.

- Racing for a hot shower.

- Linda Tripp's mouth-blown, hand-painted ornament store.

- And you thought foreign oil dependence was our problem.



Hip-Hop for Bad Presents and Cranberry Juice.

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To compel holiday shoppers to try Sierra Mist Cranberry Splash, Creature organized the Re-Gift Rap Battles, which will hit shopping malls in most major cities coast to coast.

Imagine White Elephant, except with a persuasion element: participants grab a wrapped gift -- a nose hair trimmer, ceramic cat, backscratcher -- then rap about it to another contestant. At each event, eight contestants will be sifted through four rounds, after which a winner and the worst holiday gift will be named.

Somewhat more exciting than pulling a sampler afternoon at Costco. Think Jin the Bay Area wonder will come out and play?

by Angela Natividad    Nov-13-08    
Topic: Brands, Events, Guerilla, Promotions



Dying of Boredom? Become a Bookie

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November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

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by Angela Natividad    Nov-13-08    
Topic: Campaigns, Commercials, Events, Promotions, Television










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