For Mere Pocket Change, 'East Touch Magazine' Lets You Into Its Pants

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From September to October, Levi's "Live Unbuttoned" campaign invades newsstands and 7-Elevens in Hong Kong.

Agency TBWA\TEQUILA partnered with East Touch Magazine to outfit its next issue in miniature 501s. Mag-lurkers will literally have to unbutton the jeans just to finger a copy. Bonus points if you can fit in them!

There'll also be a guerrilla effort in Causeway Bay, where customers can experience the "Live Unbuttoned" campaign live and, uh, unbuttoned, which I think just means they'll be able to try jeans on in a tent. (I'm hoping there'll also be a lively music component. Chinese gen-yers love free music -- who doesn't? -- so it would make sense if Levi's also promoted its free music downloads there, too.)

by Angela Natividad    Sep- 2-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Magazine, Newspaper



Cops Tweet, SBUX Seduces, Pets Prattle, GOOG Cozies Up to Agencies

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- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.

- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.

- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)

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Fidolls: Not Your Typical Bubble Wand Fare

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To supplement the use of big balloon dolls (dubbed "Fidolls") in its guerrilla campaign, Canadian wireless firm Fido deployed whimsical floating Fidoll-shaped bubbles into the air.

Charming -- even if, after the Bravia bubbles effort, it falls a little on the scant side of sudsy.

In addition to repping Fido to both the earth-bound and the airborne, the campaign -- which invites users to text 411 to 10987 -- invites users to free "Fido Sessions," which cover topics like art and design. Artists involved in the sessions have included The Dark, Nicholas Di Genova and Jamie Campbell.

Nice to see a wireless provider -- whose services are so integral to city-trawlers' daily lives -- engage users in a way that enlivens their own creativity.

by Angela Natividad    Aug-27-08    
Topic: Brands, Campaigns, Events, Guerilla



Bill O'Reilly Mashed Up, Hood Ornaments Hunted, Mad Men Twitterati Reinstated

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- "Fuck it! We'll do it live! Fucking thing sucks!" You tell 'em, Bill, you wild animal you.

- The hood ornament is an endangered species. Is this what people want? We can save pandas but not the Spirit of Ecstasy?!

- New Shepard Fairey exhibition in SF: "Duality of Humanity." Inspired by Joker, the peace-sign-sporting Vietnam soldier in Full Metal Jacket, the show mashes up conflicting symbols of violence and peace. The project also has a strong Red-propaganda-meets-mass-media feel. Tasty.

- It's Bible stories! And Legos! Suddenly Sunday's looking like a party.

- With a nudge from those rascals at Deep Focus, AMC decides the Mad Men Twitter characters -- which it was so quick to boot -- are okay after all.

- Pepsi apparently did a better job of associating itself with the Olympics than Coke did. And it probably spent a helluva lot less money.



Ice Cream Man Seeks Beautiful People, and Hopefully Some Paparazzi

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I just got word that Ice Cream Man, which I guess hocks freezer pops to indie bands and starlets, is looking for events to sponsor. In addition to being liberally photographed with all the right people, the company's mission is to travel the world giving ice cream away for free.

Wish they were around when I was a kid, because seriously, those suburban ice cream truck guys were stingy. They wouldn't take pennies, for a start. If you're gonna make a living driving 2MPH and playing a repetitive tune in order to bait children into racing over to your goddamn truck, don't act like you're selling ribeyes in SoHo.

by Angela Natividad    Aug-27-08    
Topic: Events, Guerilla, Promotions



Xperience Uses Trivia to Jazz up Ford/Microsoft SYNC Tour

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Red-blooded brand Ford partnered with Microsoft to produce SYNC, a 28-city nationwide tour that kicked off at the 2008 Super Bowl. The power pair tapped Xperience Communications -- which either ran out of Xtra Es or pulled its name out of a retro hat -- to help fuel tech enthusiasm.

The tour sought to educate attendees about Microsoft technology in Ford vehicles: hands-free calling, audible text messages, voice-activated music, instant voice recognition (one would hope), automatic phonebook transfer, and multilingual capabilities, among other exciting distractions.

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by Angela Natividad    Aug-26-08    
Topic: Events, Guerilla, Outdoor, Promotions



Giant Dolls Encourage Canadians to Change Mobile Providers

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Or not.

To harvest new users, Canadian wireless firm Fido deployed white male and female figures -- refugees of rebel bathroom signs? -- across Toronto. They've appeared as chalk art, or hanging from trees, and recently as big-ass balloon dolls, quietly coaxing viewers to text 411 to 10987.

The effort's been toted as the first Canadian use of "flogos" -- flying logos.

Rubberneckers that text 411 to 10987 get invitations to upcoming "Fido Sessions." Some, like the Art Sessions, seem infinitely cooler than the guerrilla campaign itself. See artist The Dark put up some wheatpaste art from an Art sesh. (Why Fido wants to teach art, I don't know, but if it keeps those crazy kids with knives off the streets...)

Organized by Bos, Toronto, which previously did a really neat thing for Fido where billboards threw snowballs at each other.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Events, Guerilla



Mushrooms Marketed, Frumputantes Invade, Olympics Opening Ceremony Trashed One! More! Time!

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- At left: a French mushroom ad! OMG cute. Caption: "Paris mushrooms: it's when they're in your mouth that they're the happiest." Go make them happy. Our resident expat PT Ford isn't so amused.

- Nothing starts the day off better than a kung fu drink ad.

- Dario at Invoke sent us this shot of the Newfoundland-based Hits 99.1 FM van.

- Worthless but interesting tag cloud tool. This one lets you pick fonts and colors. Pop in a URL, see what your homepage mentions most. (Adrants loves itself some Leigh.)

- Public School Intelligentsia learns us a new word: frumputante. Think cash-money bag ladies in Juicy Couture sweats. Streaky hair a plus. Ugh.

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If the Olympics Can't Unite Mankind, What Will?

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The Olympics has a way of bringing the sap out in advertisers.

Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.

All this to win the synchronized high-dive? Yeah. See spots...

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by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Good, Television



Cannibal Sushi! Unclaimed Twitter Handles! Olympics Ceremony Demystified! Lots and Lots of Boobies!

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- A Wired journalist attributes the success of Weight Watchers to its RPG format. (You know, like EverQuest or Final Fantasy.)

- The pretty little girl who sang "Ode to the Motherland" for the Olympics opening ceremony was a pretty little mime. Reps said they wanted a flawless girl with a flawless voice; but one had the looks and another had the pipes so they mashed them up. "We must put our country's interests first." Riiiight.

- Seven in 10 companies on the FTSE 100 have unclaimed handles on Twitter. Companies are advised to lock that down before a hater (or an impersonator) does. (Via @benkunz.)

- It may not really be cannibal sushi, but the psychological effect can be just as fucked-up. (Via @TJCNYC.)

- Got more than a handful up top? Pull your shirt off and join the Wonderbra mosaic.

by Angela Natividad    Aug-12-08    
Topic: Events, Games, Online, Strange, Trends and Culture










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